How To Use The Principles Of Influence In Online Marketing
Do you think that people take into account all the information needed to make a proper decision – a buying decision? In might be nice to think so, but researchers over the past 60 years have found otherwise. What they uncovered was a scientific approach to influencing the masses, that when followed to the letter, […]
The Current State of Business in Singapore (Latest)
The World Bank has rated Singapore as the best country to do business in for the last 10 years. Unsurprisingly, there are more than 400,000 registered business entities in Singapore, according to ACRA. This is a huge number considering our modest population size of slightly over 5million people. Companies, mostly Pte Ltd companies form the largest percentage […]
How to choose the right digital marketing agency and crack the digital code
In searching for a digital marketing agency, what are you actually looking for ? This term is becoming more and more all-encompassing in recent years. Many traditional professional services providers in Singapore such as web development firms , video production, PR firms, media buying agencies, creative agencies have all transformed into somewhat of a digital marketing […]
A comparison of Google and Facebook ads auction platform
Most of us digital marketers are no strangers to Google adwords. This proven way of generating new customers has been around since 2000. Needless to say, the auction platform that Larry Page came out with is now a mature system used by advertisers worldwide. On the other hand, Facebook auctions has bewildered many advertisers to date. […]
Google Vs Facebook Ads: Is Google the King of Ads? [Video]
How to create a landing page that generates sales-qualified leads for any business
What is a landing page A landing page is like the airport of your business. It is where a user lands immediately upon entry to your website from 3rd party sources.i.e. Facebook, Google or other websites. Like it or not, a visitor derives an impression of your entire business from the airport. Based on this […]
21 Digital Marketing Hacks to jumpstart your online success today
According to Statista, 2015 brought about $59.82 billion spent on digital marketing in the US, and the number is expected to grow to a whopping $113.18 billion by 2020. A field growing in popularity day by day, Digital Marketing has been the talk of the town over the last decade. To some, it remains a cloud […]
10 marketing tips for higher learning institutions in Singapore looking to recruit more students
Higher education in Singapore is a huge market that caters not only to local students but also foreign students wanting a better lives for themselves. In 2014, it is estimated that there are 75,000 foreign students in Singapore, comprising 15% of all students here. A hub for world class education and high quality facilities, it […]
Technical SEO 101 for getting your website ranked on Google [infographic]
Technical SEO is often an overlooked aspect of SEO. However, it’s as important as getting your content right. It’s the supporting structure behind your SEO strategy, and its immense importance is evident, as you will find out below. In this infographic, we have listed out what you should and should not do, as well as some […]
Ranking My Company’s Brand Name on Google : SEO for branding
Don’t be mistaken, it’s not the same as ranking for commercial keywords such as ‘Digital marketing agency singapore’ , ‘accounting software singapore’ etc. Why is it so important to rank for your own brand name and/or terms on Google? Picture the following scenarios: – Someone stumbles across your ads somewhere, either on Facebook, Google, Linkedin […]
