Ice Cube Marketing is a team of hybrid marketers fanatical about the art and science of marketing, with a common mission to bring good marketing to businesses in Singapore.
What is good marketing
‘’If it doesn’t sell, it’s not creative’’ , a quote from advertising legend, David Ogilvy informs our approach.
In the digital age, it is even more of a no-brainer to tie marketing returns to investment. Yet, firms are putting money in marketing like it is a blackhole.
Good marketing should grow your bottom line. Period.
We put our skin in the game by aligning our compensation with your sales increment through a performance model.
Why are we confident?
You have heard of the saying ‘tip of iceberg’, what about ‘tip of icecube’ ?
With a common observation & experience that most agencies only scratch the surface(tip of icecube) when it comes to marketing, the initial group of Icecubers came together in 2015 - determined to produce campaigns built on proper marketing foundation – combining the best practices from the east and west.
That means gaining an understanding of not just the demographics, but also the psychographics of the target audience through primary and secondary research.
Ice Cube Marketing was thus born.
Today, with every new icecuber that joins us, our modus operandi remains crystal clear- to produce ‘’no B.S.’’ campaigns that increases sales. Sometimes it translates to doing 10x more work, from research, tracking, optimizing to scaling. But guess what, you don’t see them reflected in the invoice; you see it in your ROI.