Ice Cube Marketing is a team of hybrid marketers fanatical about the art and science of marketing, with a common mission to bring good marketing to businesses in Singapore.

Singapore Indian Chamber of Commerce

Ricky speaking at Road to Success

Conducting client training

At OfficeExpo 2017

At Google headquarters for training

At Jobs fair

What is good marketing


‘’If it doesn’t sell, it’s not creative’’ , a quote from advertising legend, David Ogilvy informs our approach.
In the digital age, it is even more of a no-brainer to tie marketing returns to investment. Yet, firms are putting money in marketing like it is a blackhole.

Good marketing should grow your bottom line. Period.

We put our skin in the game by aligning our compensation with your sales increment through a full performance model.

Why are we confident?


You have heard of the saying ‘tip of iceberg’, what about ‘tip of icecube’ ?

With a common observation & experience that most agencies only scratch the surface(tip of icecube) when it comes to marketing, the initial group of Icecubers came together in 2015 - determined to produce campaigns built on proper marketing foundation – combining the best practices from the east and west.

That means gaining an understanding of not just the demographics, but also the psychographics of the target audience through primary and secondary research.  

Ice Cube Marketing was thus born.

Today, with every new icecuber that joins us, our modus operandi remains crystal clear- to produce ‘’no B.S.’’ campaigns that increases sales. Sometimes it translates to doing 10x more work, from research, tracking, optimizing to scaling. But guess what, you don’t see them reflected in the invoice; you see it in your ROI.

Testimonials


立奇成功的提升了我们网页参访人流量和逗留率,並且让我们排在数个搜索关键字的前端
Ricky successfully increased our webpages’ traffic and viewing duration, as well as helped us rank on first page of Google Search engine results page for numerous crucial keywords.

Samuel Yik, Managing Director
DianXiaoEr.com.sg

We first engaged a Google Premium Partner to manage our Adwords Campaign. However even after advertising for 1 year with this company and spending $15,000, we had hardly 2 genuine leads….Every changed with Ice Cube. We have been receiving an average of 3 to 5 leads per week. We even closed 2 deals amounting to more than 6 figures in 1 month.

Eugene Seah
Ipoise

We worked together with Ice Cube Marketing due to their in-depth understanding of Google Ad-words and their ability to help us grow incoming leads. We have worked with other agencies before, but Ice Cube Marketing was the first company to actually make a difference in our digital marketing strategy. We had a very good experience working with ICM, and would recommend them for any company interested to increase their ROI on Google Adwords.

Harald Weinbrecht
CEO Axxis Consulting

Anyone can increase sales by dumping more money in ads. Not only did ice cube marketing help us bring in 200-300 leads a month consistently, they reduced our cost per lead by more than 50%. Also, it is observed that these leads tend to have a higher hit rate(more quality) than those we were getting. Thank you Ice cube Marketing

Eugene Huang, Director
Redbrick Mortgage Advisory

Leadership Team


Ted Chong

Ted started one of the biggest portal in the education space, Digital Senior and grew it from 0 to 60,000 monthly traffic organically. Ted speaks and writes about digital marketing regularly. You can find his thoughts in publications such as TechinAsia, Asiaone business, Singapore Business Review and e27. In June 2016, his article on SEO was named one of top 10 articles in TechinAsia. Ted holds a first class honors in Business IT from NTU. In his free time, Ted enjoys a round of meditation. He has even spent an entire week in a monastery!

Ricky Tay

Ricky came from Panasonic where he was in charge of optimizing the website of the Japanese company. He has always wanted to be an entrepreneur. While still a student, he co-founded the first student-initated cafe in NTU, Pitchstop which is currently still in operation.  After his scholarship bond was over, he set up Ice Cube Marketing with Ted. He is glad to be doing what he enjoys now. An avid runner, Ricky loves to challenge himself by taking part in races and breaking his personal records.

We’ve helped great brands reach new heights


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