Our Company

Ice Cube Marketing

Every story has a beginning. This is ours…

Ice Cube Marketing Consultancy operates in both Singapore & Malaysia and seeks to make the finest digital marketing strategies accessible for budget-constrained SMEs in the region. Ice Cube library is written for the time-strapped business owner/entrepreneur/to-be entrepreneur where we condense what is most important, in a local context to bring your business to the next level.


who formed the ideology of the business…

Ted Chong

Ted has conducted workshops and talks in HDB, NTU, companies, meetup group as well as to the public.  In 2009, Ted stumbled upon digital marketing when researching about ways to grow his startup in the education and ecommerce space. He’s been hooked ever since. Ted also writes about digital marketing for publications including TechinAsia, Singapore Business Review and The New Savvy. In June 2016, his article on Search engine optimization was named one of top 10 articles in TechinAsia. Ted holds a first class honors in Business IT from NTU.

Ricky Tay

Ricky came from Panasonic where he was in charge of optimizing the website of the Japanese company. He has always wanted to be an entrepreneur. While still a student, he co-founded the first student-initated cafe in NTU, Pitchstop which is currently still in operation.  After his scholarship bond was over, he set up Ice Cube Marketing with Ted. He is glad to be doing what he enjoys now. An avid runner, Ricky loves to challenge himself by taking part in races and breaking his personal records.

“We cover anything under the sun about turning Ice Cold prospects
into happy customers.”


As a traditional business, our sole channel of publicity was advertisements on trade magazines. I have heard about the importance of going digital. However, my previous vendor didn’t manage to produce any results for me which caused me to have doubts about digital marketing. I decided to give it a shot one more time by engaging ICM. Ricky brought in more than 20 leads, resulting in about $60,000 in sales consistently every month for my business. I could barely handle the deals. I highly recommend them to anyone trying out digital marketing.

Mr Toh, Director
SalioConcept Pte Ltd

Ice Cube marketing has contributed significantly to helping us evolve a cohesive content strategy across our digital and social platforms. They have provided relevant research, conducted an interview with stakeholders and shared best-practice insights into a variety of topics, all of which have informed and improved our content approach and output.

Miko Chng, Head Marketing Department
London School of Business & Finance

Ted helped us rank no.1 in Google for numerous keywords that we are targeting and drove an extra 50,000 visits & counting to Singaporebrides in only a few months .Ted’s SEO workshop was also clear and concise. It succinctly explained the term ‘SEO’, how it works and how we can utilize it to our benefit at SingaporeBrides and SingaporeMotherhood. His workshop was very hands-on, where we got to try our hands at spotting SEO application and applying SEO on our work. His suggestions on the areas we should focus our SEO on was also very helpful, and is also very prompt in following up on our progress after the workshop.

Ng Chin Leng, Founder

Anyone can increase sales by dumping more money in ads. Not only did ice cube marketing help us bring in 200-300 leads a month consistently, they reduced our cost per lead by more than 50%. Also, it is observed that these leads tend to have a higher hit rate(more quality) than those we were getting. Thank you Ice cube Marketing

Eugene Huang, Director
Redbrick Mortgage Advisory

Ricky successfully increased our webpages’ traffic and viewing duration, as well as helped us rank on first page of Google Search engine results page for numerous crucial keywords.

Samuel Yik, Managing Director

We sought out different companies for assistance in this field since we are not experts in Google Adwords. We first engaged a Google Premium Partner to manage our Adwords Campaign. However even after advertising for 1 year with this company, we had hardly 2 genuine leads. This was eminently frustrating for us as after spending nearly $15,000, we received poor results.

Everything changed when one of our business partners recommended Ice Cube Marketing to us. The service rendered to us is worlds apart as compared to the Google Premium Partner. Ice Cube Marketing offered to code and create a brand-new Landing Page inclusive of copywriting, that is also in sync with our main website design with the purpose of having a more focused page where potential clients can have their attention streamlined. In merely 3 months of working with Ice Cube Marketing, we have been receiving an average of 3 to 5 leads per week. We even closed 2 deals amounting to more than 6 figures in 1 month.
We highly recommend Ice Cube Marketing on the point of them being incredibly service oriented and flexible to the needs of their clients.

Eugene Seah, Marketing Director
i.Poise Design Pte Ltd

You(Ted) provided great insights into content marketing for the participants and were able to explain clearly how they could market their content effectively on search channels and turn them into leads for their businesses. The participants were delighted to learn new practices and knowledge that help them in their businesses.

Samantha Loo Senior Estate, Manager
Housing & Development Board (HDB)

Ice cube marketing has helped us double our online sales in one month through their content marketing strategy bringing 40 over new customers! Not only that, the campaign greatly enhanced our awareness in the market. In contrast, my previous spend on Facebook didnt yield anywhere close in terms of engagement, reach or sales. I would not hesitate to recommend them to other people.

Maya Mitsis, Director
Orthogem Asia

There were over 20 sign ups from the event marketing campaign, out of which, a few were really good potential clients from huge and recognised companies such as Lazada, NTU etc, good job! Ice Cube Marketing is proactive in doing up an attractive landing page to drive effective RSVP, and also doing their best to achieve the number of leads that we require. Thanks Ice Cube Marketing!

Chloe Wong, Project Executive
Roots Asia Pacific (Singapore) Pte Ltd

Being part of a larger group, our accounting clients largely came from referrals by existing clients or other subsidiaries within the RHT network of companies. Even though we have a strong profile coupled with top-notch service, new clients were not coming to us because they were not aware of our advantages. Ice Cube Marketing helped us to accentuate these value propositions visibly in our digital campaign. After working with them, we started receiving leads online from external sources and also managed to close deals within the trial period. Now, we have even teamed up with Ice cube Marketing to offer comprehensive services to our clients.

Rosy Goh, Associate Director
RHT Management Services

Previously I tried flyers distribution to promote my services. After distributing thousands of fliers, I got only 1 sale. I learn that this traditional method doesn’t seem to work any more. I found Ice Cube Marketing online and decided to try out their service. I have been with them since 2016. Without having to do anything on my end, ICM carries out lead generation for us. The leads they provided come with a sense of urgency to buy. Importantly, we achieved a highly positive ROI (based on profits) from the campaign, not to mention the increased awareness for our company. We are currently scaling the campaign every quarter alongside capacity increment

Nick Zhou, Director
Airconnection Design Pte Ltd

We worked together with Ice Cube Marketing due to their in-depth understanding of Google Ad-words and their ability to help us grow incoming leads. We have worked with other agencies before, but Ice Cube Marketing was the first company to actually make a difference in our digital marketing strategy. We had a very good experience working with ICM, and would recommend them for any company interested to increase their ROI on Google Adwords.

Harald Weinbrecht
CEO Axxis Consulting

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