Ice Cube Marketing is a team of hybrid marketers fanatical about the art and science of marketing, with a common mission to bring good marketing to businesses in Singapore.

Singapore Indian Chamber of Commerce

Ricky speaking at Road to Success

Conducting client training

At OfficeExpo 2017

At Google headquarters for training

At Jobs fair

What is good marketing

‘’If it doesn’t sell, it’s not creative’’ , a quote from advertising legend, David Ogilvy informs our approach.
In the digital age, it is even more of a no-brainer to tie marketing returns to investment. Yet, firms are putting money in marketing like it is a blackhole.

Good marketing should grow your bottom line. Period.

We put our skin in the game by aligning our compensation with your sales increment through a full performance model.

Why are we confident?

You have heard of the saying ‘tip of iceberg’, what about ‘tip of icecube’ ?

With a common observation & experience that most agencies only scratch the surface(tip of icecube) when it comes to marketing, the initial group of Icecubers came together in 2015 - determined to produce campaigns built on proper marketing foundation – combining the best practices from the east and west.

That means gaining an understanding of not just the demographics, but also the psychographics of the target audience through primary and secondary research.  

Ice Cube Marketing was thus born.

Today, with every new icecuber that joins us, our modus operandi remains crystal clear- to produce ‘’no B.S.’’ campaigns that increases sales. Sometimes it translates to doing 10x more work, from research, tracking, optimizing to scaling. But guess what, you don’t see them reflected in the invoice; you see it in your ROI.


Though a small business, I found the team very dynamic and driven. They had good ideas and they were willing to go the extra mile for us. Importantly, their ideas produced better results and at very reasonable prices. I am also impressed by Ice Cube’s copywriting skills – I have not met a non-lawyer who writes well and at the same time has good quality content in his writing. I consider Ricky and Ted, more than my business partners and as friends who care a lot about our Firm. I would highly recommend Ice Cube Marketing to anyone and everyone.

Rajan Chettiar
Founder and Managing Director, Rajan Chettiar LLC.

Anyone can increase sales by dumping more money in ads. Not only did ice cube marketing help us bring in 200-300 leads a month consistently, they reduced our cost per lead by more than 50%. Also, it is observed that these leads tend to have a higher hit rate(more quality) than those we were getting. Thank you Ice cube Marketing

Eugene Huang, Director
Redbrick Mortgage Advisory

Through optimization, Ice Cube Marketing successfully increased our webpages’ traffic and viewing duration, as well as helped us get found on Google Search engine results page for numerous crucial keywords, thereby contributing to an increase in our sales.

Samuel Yik, Managing Director

We first engaged a Google Premium Partner to manage our Adwords Campaign. However even after advertising for 1 year with this company and spending $15,000, we had hardly 2 genuine leads….Everything changed with Ice Cube. We have been receiving an average of 3 to 5 leads per week. We even closed 2 deals amounting to more than 6 figures in 1 month.

Eugene Seah, Marketing Director
iPoise Design Pte Ltd

We worked together with Ice Cube Marketing due to their in-depth understanding of Google Ad-words and their ability to help us grow incoming leads. We have worked with other agencies before, but Ice Cube Marketing was the first company to actually make a difference in our digital marketing strategy. We had a very good experience working with ICM, and would recommend them for any company interested to increase their ROI on Google Adwords.

Harald Weinbrecht, CEO
Axxis Consulting

Professionalism & Professional Integrity are traits that we observe in the working relationship – evident in the continuous optimisation of campaign without giving up. In our opinion, these are extremely rare but important traits to find in Service Providers these days – and we are glad that Ice Cube Marketing embodies them! As a direct result of the help provided by Ice Cube and their secret marketing methodology, we have finally for the first time, increased our sales conversions from Google enquiries by approximately 30% while lowering our costs per lead acquisition by 50%!


Edwin Cheng, Managing Director
EduEdge Learning Hub Pte Ltd

The leads generated were mainly genuine customers looking for courses to enhance their children education. On top of that, IceCube helped us dig out insights and selling points about our solutions and it was reflected in their ad copies. Their team is committed in serving us as our weekend requests usually got answered on the day itself. We ended up getting a lot of comments and enquiries from our Facebook ads that we are currently exploring autoresponder solutions with them.

Dannis Low
Business Development Executive, CMA Mental Arithmetics

The icecube difference

Leadership Team

Ted Chong

Ted started one of the biggest portal in the education space, Digital Senior and grew it from 0 to 60,000 monthly traffic organically. Ted speaks and writes about digital marketing regularly. You can find his thoughts in publications such as TechinAsia, Asiaone business, Singapore Business Review and e27. In June 2016, his article on SEO was named one of top 10 articles in TechinAsia. Ted holds a first class honors in Business IT from NTU. In his free time, Ted enjoys a round of meditation. He has even spent an entire week in a monastery!

Ricky Tay

Ricky came from Panasonic where he was in charge of optimizing the website of the Japanese company. He has always wanted to be an entrepreneur. While still a student, he co-founded the first student-initated cafe in NTU, Pitchstop which is currently still in operation.  After his scholarship bond was over, he set up Ice Cube Marketing with Ted. He is glad to be doing what he enjoys now. An avid runner, Ricky loves to challenge himself by taking part in races and breaking his personal records.

We’ve helped great brands reach new heights

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Let’s see if we can help.

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