PPC: PAY PER CLICK AGENCY IN SINGAPORE THAT GENERATES SALES, NOT CLICKS

How Much Will You Make If You Spend 10K on Google Ads

badge google

As seen on:

You may find your cost per click and cost per lead increasing because your competitors use discount clickbait to attract customers. You get lesser and lesser clicks which mean Google will charge you more per click. It doesn’t have to be that way.  

We help you stand out with emotion-driven and enticing ads. When our ads appeal to people, clickthrough rate increases, quality score rises, and cost per lead drops. As a result, the volume of leads shoots up. It is a ripple effect.

Untitled design (87)
Untitled design (86)

In Ice Cube Marketing, our PPC package encompasses the entire online marketing funnel from conversion tracking to ads creation to landing page copywriting. 

Businesses get burnt in PPC in Singapore because they fritter away their clicks. When users click into the website, they are missing a compelling experience that converts visitors into leads/sales. It is like generating walk-ins to a retail store in Orchard Road and ignoring each one of them. We put a stop to that. Read on to find out more. 

Untitled design (86)
The leads they(Ice Cube Marketing) provided come with a sense of urgency to buy. Importantly, we achieved a highly positive ROI (11x) from the google ads campaign, not to mention the increased awareness for our company. We are currently scaling the campaign every quarter alongside capacity increment.
Nick Zhou
Director, Airconnection Design Pte Ltd

PROVEN TO WORK IN ALMOST
EVERY INDUSTRY IN SINGAPORE!

Bioskin
PlayPlay
cancel
play_circle_filled
i.Poise Design
PlayPlay
cancel
play_circle_filled
Rajan Chettiar LLC
PlayPlay
cancel
play_circle_filled
QuickDesk
PlayPlay
cancel
play_circle_filled
CAIC
PlayPlay
cancel
play_circle_filled
Nancy Ho
PlayPlay
cancel
play_circle_filled
Maskela
PlayPlay
cancel
play_circle_filled
Do My Hair
PlayPlay
cancel
play_circle_filled
Citibeauty
PlayPlay
cancel
play_circle_filled
Knowledge Trail
PlayPlay
cancel
play_circle_filled
Bioskin
Bioskin
i.Poise Design
i.Poise Design
Rajan Chettiar LLC
Rajan Chettiar LLC
QuickDesk
QuickDesk
CAIC
CAIC
Nancy Ho
Nancy Ho
Maskela
Maskela
Do My Hair
Do My Hair
Citibeauty
Citibeauty
Knowledge Trail
Knowledge Trail
previous arrow
next arrow

PROVEN TO WORK IN ALMOST
EVERY INDUSTRY IN SINGAPORE!

Bioskin
PlayPlay
cancel
play_circle_filled
play_circle_filled
i.Poise Design
PlayPlay
cancel
play_circle_filled
play_circle_filled
Rajan Chettiar LLC
PlayPlay
cancel
play_circle_filled
play_circle_filled
QuickDesk
PlayPlay
cancel
play_circle_filled
play_circle_filled
CAIC
PlayPlay
cancel
play_circle_filled
play_circle_filled
Nancy Ho
PlayPlay
cancel
play_circle_filled
play_circle_filled
Maskela
PlayPlay
cancel
play_circle_filled
play_circle_filled
Do My Hair
PlayPlay
cancel
play_circle_filled
play_circle_filled
Citibeauty
PlayPlay
cancel
play_circle_filled
play_circle_filled
Knowledge Trail
PlayPlay
cancel
play_circle_filled
play_circle_filled
Bioskin
Bioskin
i.Poise Design
i.Poise Design
Rajan Chettiar LLC
Rajan Chettiar LLC
QuickDesk
QuickDesk
CAIC
CAIC
Nancy Ho
Nancy Ho
Maskela
Maskela
Do My Hair
Do My Hair
Citibeauty
Citibeauty
Knowledge Trail
Knowledge Trail
previous arrow
next arrow

WHY ICE CUBE MARKETING?

Paid ads specialist

In Ice Cube Marketing, we are not your typical “one-stop” agency that does everything from SEO to web design. We specialize only in paid ads campaign. This means we are super well versed with the latest updates in Google and Facebook ads from iOS update, conversion API to responsive text ads and dynamic ad creatives. You are assured of a stable flow of leads and revenue when your campaign is in our hands. 

Proprietary Research Software

We are the only agency to have developed a crawling software to conduct market research for our clients. Most marketers make assumptions about target audiences’ needs and market insights which causes the campaign to fail. We follow a systematic process in harnessing insights and ideating ad angles that resonate with your target audience and help your company stand out.  

Local team partnership

We function more like a partner to our clients. When you start your project, you get to speak to your local digital marketing specialist directly. On top of that, businesses are often made to continue an ads campaign that is losing huge money because they are stuck in a 1-year contract. In Ice Cube Marketing, we do not believe in tying businesses down with legal obligations. They can stop anytime they like. But most of them don’t. Well, because they are making money. 

Brand experience

How can we be sure of the ROI?

Scientific advertising

The birth of PPC meant that online advertising can now be reduced to a science. It is unlike anything in history: Radio, TV, magazine ads or even SEO. Conversions= Clicks x Conversion rate. By knowing the Cost per click (CPC) and Conversion rate, we can predictably calculate the cost per conversion; Conversion being a sale or a lead. With Google ads tracking code installed, we are able to attribute conversions to specific keywords or ads and optimize the campaign for maximum amount of business results. This allows our agency to deliver positive ROI each month, turning $1 into $3, $4 or more for our clients.

Win-win agency model

The traditional model would be to charge a percentage of ad budget. For example, if your ad budget is $1000 per month, you might pay additional management fees of $300 (30% of budget) to the agency. There is a conflict of interest. As long as you fritter away more clicks and spend more money, SEM agencies in Singapore earn more money. In Ice Cube Marketing, we adopt a performance based model. This means that we have no interest in coercing you to spend more on Google ads, unless it helps you to obtain better returns. In return , we earn more.

Cost-saving strategy

PPC campaign is an auction. Every keyword price is determined by supply and demand. I’m sure you have heard. In Singapore, Google adwords cost per click is not cheap. It can go from $1 to upwards of $20 per click depending on the industry. Businesses get burnt in PPC because they fritter away their clicks. Most other PPC consultants want you to spend more money in Google and Facebook ads so they can earn more. Because we are accountable for results, we constantly remove unnecessary keywords and enhance ad relevancy to maximize ROI and you’re your money

The leads they(Ice Cube Marketing) provided come with a sense of urgency to buy. Importantly, we achieved a highly positive ROI (11x) from the google ads campaign, not to mention the increased awareness for our company. We are currently scaling the campaign every quarter alongside capacity increment.
Eugene Huang
Director, Redbrick Mortgage Advisory
In the first month working with Ice Cube Marketing, I closed 10 deals from their ppc campaign. Likewise for the 2nd month. In the 3rd month, the sales was doubled! Every month, the number leads and deals that comes in is very consistent. Overall , I would say the online advertising campaign has been a huge Success in generating the RIGHT leads that eventually converts into sales.
Raymond Ding
Founder, Wash2dry

FAQ

As you can imagine, we only work with you if itis within our means to produce positive returns for your business. You may apply for our service if you meet the following criteria:

  • You have a proven sales process and sales team. You and your team have experience with closing deals with cold leads.
  • You are eager to grow and scale the business and have the capacity to handle a 20-80% increase in sales over the next 12 months.
  • You understand it takes money to make money and you are willing to spend money to grow as long as it makes financial sense.

Yes. In fact, the beauty of our system is that we carry out fluid allocation of budget across both Facebook and Google Ads platform for your business. What is means is that we check the leads & Sales performance from both platforms regularly and shift budget accordingly based on the results. Instead of relying on assumptions to tell us whether Facebook or Google is more suitable, we let the data do the talking. Best part? We don’t charge setup or management fees for 2 platforms. We charge only by results.

We are one of the few agencies doing that, but we are not the only one. Increasingly, we see agencies adopting this model, especially the international agencies. In fact, Google encourages Google Partners like ourselves to incorporate performance based remuneration to align both parties’ interests. We believe in the effectiveness of our own work and have taken it up.

The cost per click(CPC)varies for each industry. The difference between keywords prices can be really drastic. Depending on your CPC, we will advise a suitable budget. You will need to generate enough clicks to make the campaign work because conversion rate usually do not exceed 8%. That said, we are incentivized to keep your ad costs low in order to provide the best ROI.

Our clients stay with us for years without being bound to a contract. Likewise you are welcome to test things out with Ice Cube Marketing. If the leads are a waste of time, you can always stop the project. Our KPI is not X number of leads, it is sales. The performance based model makes it such that we have to give you sales-qualified leads.

The advertising world used to be the case of, richest man takes all. If you can afford a 5-figure one page ad on Straits Times, SPH will put up your ad no matter how ugly it is. SMEs with a limited budget never ever had a chance against big corporate giants in getting more exposure.

In the case of Google, the game is played differently. The top-ranking ad you see on Google is NOT from the advertiser that pays the most. Consider the following official formula released by Google in determining ad position:

Ad position = Quality score X Bid price X Ad extension

To rank high on the search results, it is not about bidding higher. It is about writing ads that are relevant and can generate clicks.

ABOUT ICE CUBE MARKETING

We are a digital marketing agency founded in 2015 in Singapore. We are also a Google Partner, Facebook Partner as well as SAP Partner agency. Our insights have been featured in Entrepreneur, TechinAsia, e27 and Singapore Business Review. We have spoken in OfficeExpo 2017/18, Singapore Chamber of Commerce, NUS, SMU & HDB Hub spreading digital marketing knowledge in Singapore.

LANDING PAGES WE'VE HAND-CRAFTED

CLAIM YOUR NO-OBLIGATION FREE DIGITAL STRATEGY CONSULTATION

In the free consultation, find out the following for your business:

With highly traceable metrics such as CPC and Conversion rate, PPC is one of the most predictable forms of sales engine for any company. If you have great plans for your company, talk to us now to see if we can help you achieve them.

Webinar Signup

Ice Cube marketing

All information is kept private in accordance with our privacy policy

It’s time to optimize your SEM budget and reduce ad wastage. Work with an agency that serves as a partner more than vendor. Fill in the form to initiate a chat. If there is a fit and we are able to help, we would love to bring your business to the next level with the power of ads.

3-Step Online System Webinar training

Get your free 48hours pass now

Webinar-on-demand

All information is kept private in accordance with our privacy policy

Enter your details to get your Ultimate Guide To Remote Selling sent to you immediately

Trigger goes here

Here’s the new way to get as many new customers as you can handle

Now you can take advantage of our free Remote Selling Strategy Session for your business.

Find out why your business is not getting a consistent stream of customers online yet, in this custom-tailored session:

Understand the type of online funnel that complements seamlessly with your current sales process to ensure nothing falls through the cracks and budget is maximized to the last drop.

Identify the most compelling call-to-action offer you can harness in your business.

Spot untapped opportunities and gaps in your current online marketing approach we can exploit to see fast turnarounds.

Demonstrate our realtime call tracking and audience conversion system for helping you increase sales.

Run through case studies in your industry and find out what others are doing online to continually get leads and sales.