PPC: PAY PER CLICK AGENCY IN SINGAPORE THAT GENERATES SALES, NOT CLICKS
How Much Will You Make If You Spend 10K on Google Ads
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You may find your cost per click and cost per lead increasing because your competitors use discount clickbait to attract customers. You get lesser and lesser clicks which mean Google will charge you more per click. It doesn’t have to be that way.
We help you stand out with emotion-driven and enticing ads. When our ads appeal to people, clickthrough rate increases, quality score rises, and cost per lead drops. As a result, the volume of leads shoots up. It is a ripple effect.
In Ice Cube Marketing, our PPC package encompasses the entire online marketing funnel from conversion tracking to ads creation to landing page copywriting.
Businesses get burnt in PPC in Singapore because they fritter away their clicks. When users click into the website, they are missing a compelling experience that converts visitors into leads/sales. It is like generating walk-ins to a retail store in Orchard Road and ignoring each one of them. We put a stop to that. Read on to find out more.
PROVEN TO WORK IN ALMOST
EVERY INDUSTRY IN SINGAPORE!
PROVEN TO WORK IN ALMOST
EVERY INDUSTRY IN SINGAPORE!
WHY ICE CUBE MARKETING?
Paid ads specialist
In Ice Cube Marketing, we are not your typical “one-stop” agency that does everything from SEO to web design. We specialize only in paid ads campaign. This means we are super well versed with the latest updates in Google and Facebook ads from iOS update, conversion API to responsive text ads and dynamic ad creatives. You are assured of a stable flow of leads and revenue when your campaign is in our hands.
Proprietary Research Software
We are the only agency to have developed a crawling software to conduct market research for our clients. Most marketers make assumptions about target audiences’ needs and market insights which causes the campaign to fail. We follow a systematic process in harnessing insights and ideating ad angles that resonate with your target audience and help your company stand out.
Local team partnership
We function more like a partner to our clients. When you start your project, you get to speak to your local digital marketing specialist directly. On top of that, businesses are often made to continue an ads campaign that is losing huge money because they are stuck in a 1-year contract. In Ice Cube Marketing, we do not believe in tying businesses down with legal obligations. They can stop anytime they like. But most of them don’t. Well, because they are making money.
How can we be sure of the ROI?
The birth of PPC meant that online advertising can now be reduced to a science. It is unlike anything in history: Radio, TV, magazine ads or even SEO. Conversions= Clicks x Conversion rate. By knowing the Cost per click (CPC) and Conversion rate, we can predictably calculate the cost per conversion; Conversion being a sale or a lead. With Google ads tracking code installed, we are able to attribute conversions to specific keywords or ads and optimize the campaign for maximum amount of business results. This allows our agency to deliver positive ROI each month, turning $1 into $3, $4 or more for our clients.
Win-win agency model
The traditional model would be to charge a percentage of ad budget. For example, if your ad budget is $1000 per month, you might pay additional management fees of $300 (30% of budget) to the agency. There is a conflict of interest. As long as you fritter away more clicks and spend more money, SEM agencies in Singapore earn more money. In Ice Cube Marketing, we adopt a performance based model. This means that we have no interest in coercing you to spend more on Google ads, unless it helps you to obtain better returns. In return , we earn more.
PPC campaign is an auction. Every keyword price is determined by supply and demand. I’m sure you have heard. In Singapore, Google adwords cost per click is not cheap. It can go from $1 to upwards of $20 per click depending on the industry. Businesses get burnt in PPC because they fritter away their clicks. Most other PPC consultants want you to spend more money in Google and Facebook ads so they can earn more. Because we are accountable for results, we constantly remove unnecessary keywords and enhance ad relevancy to maximize ROI and you’re your money
As you can imagine, we only work with you if itis within our means to produce positive returns for your business. You may apply for our service if you meet the following criteria:
- You have a proven sales process and sales team. You and your team have experience with closing deals with cold leads.
- You are eager to grow and scale the business and have the capacity to handle a 20-80% increase in sales over the next 12 months.
- You understand it takes money to make money and you are willing to spend money to grow as long as it makes financial sense.
Yes. In fact, the beauty of our system is that we carry out fluid allocation of budget across both Facebook and Google Ads platform for your business. What is means is that we check the leads & Sales performance from both platforms regularly and shift budget accordingly based on the results. Instead of relying on assumptions to tell us whether Facebook or Google is more suitable, we let the data do the talking. Best part? We don’t charge setup or management fees for 2 platforms. We charge only by results.
We are one of the few agencies doing that, but we are not the only one. Increasingly, we see agencies adopting this model, especially the international agencies. In fact, Google encourages Google Partners like ourselves to incorporate performance based remuneration to align both parties’ interests. We believe in the effectiveness of our own work and have taken it up.
The cost per click(CPC)varies for each industry. The difference between keywords prices can be really drastic. Depending on your CPC, we will advise a suitable budget. You will need to generate enough clicks to make the campaign work because conversion rate usually do not exceed 8%. That said, we are incentivized to keep your ad costs low in order to provide the best ROI.
Our clients stay with us for years without being bound to a contract. Likewise you are welcome to test things out with Ice Cube Marketing. If the leads are a waste of time, you can always stop the project. Our KPI is not X number of leads, it is sales. The performance based model makes it such that we have to give you sales-qualified leads.
The advertising world used to be the case of, richest man takes all. If you can afford a 5-figure one page ad on Straits Times, SPH will put up your ad no matter how ugly it is. SMEs with a limited budget never ever had a chance against big corporate giants in getting more exposure.
In the case of Google, the game is played differently. The top-ranking ad you see on Google is NOT from the advertiser that pays the most. Consider the following official formula released by Google in determining ad position:
Ad position = Quality score X Bid price X Ad extension
To rank high on the search results, it is not about bidding higher. It is about writing ads that are relevant and can generate clicks.
ABOUT ICE CUBE MARKETING
We are a digital marketing agency founded in 2015 in Singapore. We are also an accredited Google Partner, Facebook Partner as well as SAP Partner agency. Our insights have been featured in Entrepreneur, TechinAsia, e27 and Singapore Business Review. We have spoken in OfficeExpo 2017/18, Singapore Chamber of Commerce, NUS, SMU & HDB Hub spreading digital marketing knowledge in Singapore.