5 COVID-19 Marketing Tips for Small Businesses
The COVID-19 crisis has made businesses scrambling to survive. Various business restrictions, decreased consumer spending, and a global economic slowdown means revenues and profits have taken a dramatic hit. But this doesn’t mean that you should be sitting idle waiting for this to pass over. You want to be proactive and take the necessary steps […]
Google vs Facebook ads: How to reach the untapped market?
In any market, only 3% of your target are actively searching your product. Find out how you can maximize your exposure and reach out to the untapped market. You are marketing to a different segment of audience when running ads on Google vs Facebook. The approach has to be tailored to each platform.
How to speak at the “same level” as your target audience and resonate with them? [Video]
The real reason customers don’t buy from you [Video]
How much Marketing Budget should I set aside? [Video]
3 Fundamentals of a Good Marketing Campaign
SEO, short for Search Engine Optimization, is simply the practice of putting your website on the first page of Search Engine Results Page for search terms related to your product/service. Having been around for more than 6 years in Singapore, SEO industry has pretty much matured. SEO pricing is much more transparent than before. Nowadays, […]
The Ultimate guide to SEO costs in Singapore
Outsourcing SEO in Singapore can be likened to finding renovation contractors for a new home. There is no lack of people who have been “burnt” by negative experiences. Mismanaged expectations and indigestible SEO proposals have resulted in huge skepticism around SEO. Taking the time to educate yourself about bits and pieces of SEO becomes really […]
5 Insights Into Human Behavior That Will Boost Your Sales and Marketing
Image credit: Rawpixe | Getty Images First published in Entrepreneur.com People are not rational. You can have the most logical and compelling proposal but still fail to elicit any response. If you are working hard but seeing little to no increase in sales, this could be attributed to a lack of understanding about human behaviors. A DNA survey involving 1,056 people […]
7 Unique Selling Propositions By Top Brands: How They Established Themselves Head & Shoulders Above Their Competition
Many new businesses start out making the most common newbie mistake there is: being everything to everyone. In other words, trying to be the best in all aspects of business – price, quality, service, etc… This, however, is a huge mistake as no one brand can be the best at everything. As the saying goes, when […]
7 ROI-crushing Advertising Clichés you should avoid in the 21st century
Businesses, brands, and marketing specialists have either used them or come across them before – advertising clichés. A great many of them owe a big part of their existence to American Marketing (i.e. consumerism marketing). Consumers have grown accustomed to clichés over the years and have associated them with “cheap salesman” tactics. They do not get […]
