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BELIEVE IN YOUR DIGITAL MARKETING AGENCY IN SINGAPORE AGAIN

Find out how 200 SMEs in Singapore use Ice Cube Marketing to grow their business by at least 20% through direct response campaigns.

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CASE STUDY

Scaling Bioskin to 10x adspend profitably within 1 year

Bioskin is an established chain of beauty salons in Singapore operating for the last 25 years, with multiple awards and accolades under its belt.

Bioskin’s marketing manager is looking to work with a digital marketing consultant in Singapore who can advise them on the best approach to source for new customers and drive sales in the digital era. Having worked with multiple social media companies in Singapore that did nothing more than increasing brand awareness, they wanted tangible results this time round.  

There were 3 phases. Firstly, we targeted the low-hanging warm market comprising prospects and retargeting audiences. Next, we used a combination of SEM and PPC ads in Singapore to go after the high-intention cold audience. Finally, we went into social media marketing comprising the low-intention cold audiences using a funneled approach and our unique 7x framework. We managed to scale the campaign after the 3rd phase of implementation, going from $3k/month to $30k/month in profitable ad spend.

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Producing results for Bioskin

“We have been working with Icecube for about 5 years since 2019.

They are generating over 100+ leads per month per campaign.

We have worked with other advertising agencies in Singapore but their leads quality were sub-par. Some of them didn’t provide any results at all.  In contrast, leads generated by Icecube were genuine and authentic!”

Cailyn
Bioskin

Results-based digital marketing in Singapore

We have one of the most number of results-driven video endorsements in the industry! 

Forget about exaggerated track record or overblown numbers;  watch the proof for yourself. 

1-sided case studies hardly give you the full picture, hear it from our clients.

Facebook marketing in Singapore using AI

Do you know you can now instruct Google & Facebook AI to find you customers instead of optimizing for leads only?

Gone are the days when you have to randomly target people on Facebook and blow your budget on spam leads.

Many companies are shooting blind because they are not collecting conversion data on ad platforms. To make it worse, the iOS update caused advertisers to lose a lot of 3rd party data. AI is handicapped without data.

To work around that, you must integrate a CRM into the ads platform to provide it with 1st party data. Fret not; this is easier than it sounds.

We are an end-to-end digital marketing agency in Singapore that helps businesses start with a simple CRM and the process of feeding the sales data back to Facebook & Google.

Facebook marketing in Singapore using AI
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Google Premier Partner

An accolade awarded to the top 3% of agencies in the Google partnership program, there are only 15 such media agencies in Singapore. As such, you can be assured of best practices and top notch services with Ice Cube Marketing.  

Digital marketing solutions

Lead Generation

Instead of using lead forms, our digital marketing package comprises the use of a landing page funnel that brings in high quality leads based on the principle of priming.

Integrated Sales CRM System

We use a system for monitoring and optimizing performance whereby you can log in and keep track of results. This system is our secret sauce in ensuring consistency.

PPC

PPC is more than just media buying. We are one of the few SEM & PPC agencies in Singapore that help with conversion rate optimization to boost your ROI.

Social Media Marketing

From precise targeting to machine learning and content marketing, we help you harness the full potential of Facebook advertising to bring sales results.

Video Marketing

You don't even have to write your script. We do scripting, shooting, editing and optimizing your video. It is sprinkled with conversion language patterns designed to attract customers.

PSG Packages

We are a PSG pre-approved vendor and help SMEs tap on the PSG Digital marketing Singapore grant to subsidize up to 50% of the agency fees in marketing.

Data benchmarking

for smooth partnership

Digital marketing agency results in Singapore

Through our work with hundreds of clients in Singapore, we’ve amassed an extensive database of key metrics like cost per lead, appointment rate, conversion rate, and ROI across diverse industries.

Do all our clients get a windfall from our digital marketing services in Singapore? No.

67% of clients continue for the long haul. 33% do not.

According to the latest audit, our clients discontinue our service for the following reasons:

  • Expectations mismatch 
  • Our client is unable to cope with the influx 
  • Our team generated insufficient leads 
  • Our client lacked a sales process to close deals
  • External factors such as regulations or demand

Project churns/discontinuation present a huge cost to our business because of our “no-contract & no-setup fees” arrangement with clients. Therefore, it is important for us to discuss mutual fit with clients before onboarding them. Enquire for an exploration meeting!

What we provide

Tracking of results

We are not your typical digital marketing agency in Singapore optimizing for likes or shares or clicks. We are all about getting sales. And it should not be just a gut feeling. You must track exactly how much money you make, down to dollars and cent.

Consistent Results

While it may help a little to tweak SEO and run ads here and there, it doesn’t amount to a consistent lead generation machine. A structured internet marketing approach backed by an experienced team is what gives the consistency your business needs.

High Quality Leads

It doesn’t mean that you don’t have to follow up with leads. You still need to have a good sales process. But the leads should already have interest in your product or service.

Not your typical social media agency in Singapore

WHY ICE CUBE MARKETING?

Local team that your business loves

You get to meet the digital marketing specialist & consultant in Singapore handling your account who will be your point of contact throughout. You will not be left wondering if your work is outsourced to someone overseas who doesn’t understand your local business & audience at all. From video to design to copywriting, we do it all inhouse. Our efficiency allows us to provide very affordable solutions for SMEs! Imagine having a team brainstorm a whole suite of unique, proven, intriguing and attention-grabbing ad angles for your business.

Social media talk in SIngapore

Google and Facebook partner

While most other digital marketers/agencies either focus only on campaign optimization or content creation, the key to a successful campaign lies in combining the science & art of marketing.
Science: As a Google & Facebook ads partner agency, we work with a partner manager to implement all the optimization best practices while making sure your ads are approved and running
Art: We are good in ads copywriting. To uphold our standards, we administer a copywriting test for all job candidates with a pass rate of 26%.

Social media talk in SIngapore

We walk the talk

Can you trust someone who doesn’t know how to do their own marketing? 70% of our clients know us through our internet marketing presence. From content generation to lead generation, we walk the talk. Check out the webinar that we ran with Facebook detailing the latest digital marketing strategies for SMEs. Don’t stop there. We give away tons of other tips at our blog and Youtube Channel. Whether or not we are a good fit, we hope to add value to you in your digital marketing journey. We share our secret recipes in our videos for free every week. Don’t forget to subscribe!

what our clients have to say

5 STEPS TO FINALLY INCREASE SALES BY 20% WITH DIGITAL MARKETING

Download My Evergreen Digital Marketing Strategy PDF responsible for 340,000 leads across 20 different industries in Singapore. Learn how we flooded SMEs with appointments inspite of algorithm updates, crises, ad fatigue or account bans

Frequently Asked Questions

There is no minimum spend required by Facebook & Google. We recommend a certain amount of budget that would allow us to achieve a good ROI, depending on your industry. For example, B2B business would have a higher cost per lead than mass-market businesses. Our solution is made affordable for SMEs and comes with a trial to minimize risk. Besides, there is PSG grant these days to subsidize 50% of the digital marketing fees! 

The proof is in the pudding. You will have to look at the track record of the firm you are considering. Granted, marketers may exaggerate their past results or show only favourable data, making it hard for you to discern the best digital marketing agency. While you cannot speak to each of their clients to verify results, the next best thing you can do is check out video testimonials like the ones you see at the top of this page.

Instead of hastily engaging a digital marketing agency, you might want to take a step back. If you are just getting started, we suggest that you check out our Youtube channel. There are tons of free educational videos up there. They come in bite sizes of 5 to 10mins each, so you are sure to get lots of insights from them without having to spend too much time. If you would like to get specific advice for your business, feel free to fill in the form below to request a free consultation.

There is no best channel. The best approach would be to mix and match based on data. It is further explained in this video which explains the concept of channel fluidity.

When it comes to measuring the success of a digital marketing campaign, the most critical KPI is not clicks or likes, but the actual leads generated. The key questions to ask are: How many leads are being generated, and what is the cost per lead?

At our company, we’ve spent the last 9 years gathering data from hundreds of SME campaigns across Singapore. We understand that the number of leads can vary depending on the industry and seasonality, so we aim to make the most accurate comparisons possible. We do this by benchmarking your campaign’s cost per lead (CPL) against similar businesses in your industry.

Our benchmark is based on the average CPL from multiple accounts over the past six months. If your campaign’s CPL is poorer than the benchmark, it indicates that adjustments are needed. This could involve refining the offer, improving the landing page, or altering the ad angle until we achieve the desired results. This is an iterative process focused on continuous improvement.

To ensure accuracy, campaigns within the same industry are managed by different specialists, minimizing the human factor and allowing us to focus on the campaign variables. However, if all campaigns within the same industry underperform, it could be attributed to seasonal trends. If you’d like to know the cost per lead for your specific industry, feel free to reach out.

Digital marketing today is very different from what it was seven years ago when competition was minimal. Back then, almost anyone could put up an ad with a simple image and see great results. But those days are gone. As digital marketing has become mainstream, the tactics that once worked no longer do. In fact, five years from now, we might not even refer to it as ‘digital marketing’—it’ll just be ‘marketing,’ because it’s becoming the default approach.

However, this doesn’t mean that platforms like Facebook and Google have lost their effectiveness. Marketing has existed long before the internet and has always adapted with time. The key is to return to the fundamentals.

Interestingly, we’re coming full circle, back to the basics of Marketing 101. This means focusing on what sets your business apart and clarifying your messaging to stand out in a crowded market. While some might find this approach dry or boring, it’s not the flashy tools or cutting-edge tech that drive results. It’s about honing in on the ‘marketing’ aspect of digital marketing.

And this isn’t just theoretical. By sticking to these fundamentals, we’ve helped SMEs achieve up to 5x ROI, generate hundreds of leads each month, and even double their business. The best part? You don’t need to invest heavily in research to discover your Unique Selling Proposition (USP). With the advancements in generative AI, it’s now more affordable than ever.

We have seen several cases whereby the CPL suddenly shoot up in certain industries. However, other industries do not experience the same rise in CPL which led us to conclude that the platforms Facebook and Google are not raising their fees significantly. The reason your CPL suddenly become expensive might be because your competitor is running an aggressive promotion that is drawing all the customers or your target audience has a change in expectations or preferences.

One of the key advantages of partnering with a digital marketing agency is that they handle the essential technical setups for you. This includes conversion tracking, split-testing, and retargeting, ensuring that the foundational elements of your campaign are properly managed.

However, there’s a potential downside: an agency may not have in-depth knowledge of your specific industry, which can be a significant drawback. For example, they might not be familiar with your competitors’ unique selling propositions (USPs) or fully understand the pain points of your target audience. Without these critical insights, the agency may resort to generic ads or discount offers, which often lead to mediocre results. Today’s consumers are savvy and can easily spot generic or inauthentic content, especially when it’s written by someone unfamiliar with Singapore’s market. This often results in cliché ad copy like ‘Are you tired of ABC?’ or ‘We are the best XYZ,’ which fails to resonate.

That’s why, at our agency, we focus on industries we know well. Over the past nine years, we’ve specialized in sectors such as beauty, education, home improvement, and healthcare B2C services. We don’t go in blind; we supplement our campaigns with thorough market research to ensure we’re making informed decisions.

If you’re looking for insights specific to your industry, we’d love to share our findings with you.

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Here’s the new way to get as many new customers as you can handle

Now you can take advantage of our free Remote Selling Strategy Session for your business.

Find out why your business is not getting a consistent stream of customers online yet, in this custom-tailored session:

Understand the type of online funnel that complements seamlessly with your current sales process to ensure nothing falls through the cracks and budget is maximized to the last drop.

Identify the most compelling call-to-action offer you can harness in your business.

Spot untapped opportunities and gaps in your current online marketing approach we can exploit to see fast turnarounds.

Demonstrate our realtime call tracking and audience conversion system for helping you increase sales.

Run through case studies in your industry and find out what others are doing online to continually get leads and sales.

With highly traceable metrics such as CPC and Conversion rate, PPC is one of the most predictable forms of sales engine for any company. If you have great plans for your company, talk to us now to see if we can help you achieve them.