The online lead generation process birthed out of the crisis 

Stop relying on old methods that no longer work. Don't waste your time on low-quality leads.

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You might have found that your leads are not turning up for appointments as much. They are also comparing you with your competitors and are very budget-conscious. Here’s why: 1 in 2 Singaporeans said their finances worsened since onset of pandemic in a Prudential 2021 study.

However, what’s interesting is that people are actually spending more money and time online. Global online sales grew 14.25% from 2020 to 2021 according to Straits Times.

This is why we developed a method for services businesses to turn crisis into opportunity. That’s right! Service businesses can also benefit from ecommerce. Our lead generation strategy, unlike others, is about getting high quality leads through pre-payment and automated follow-up.

Put simply, if your prospects pre-paid online, they are more likely to come for appointment. Our leads are willing to commit because we pre-sell them online with persuasive copy. This is very different from the approaches of most lead generation companies which is to use Facebook’s default lead form to generate low quality leads.

As such, our leads come with:

  • High quality and turn-up rate
  • Affordable cost per lead
  • Exclusive
  • 100% PDPA  compliant 

11x ROI

Previously I tried flyers distribution to promote my services. After distributing thousands of fliers, I got only 1 sale. I learn that this traditional method doesn’t seem to work any more. I found Ice Cube Marketing online and decided to try out their service. I have been with them since 2016. Without having to do anything on my end, ICM carries out lead generation for us. The leads they provided come with a sense of urgency to buy. Importantly, we achieved a highly positive ROI (based on profits) from the campaign, not to mention the increased awareness for our company. We are currently scaling the campaign every quarter alongside capacity increment.

Nick Zhou
Director, Airconnection Design Pte Ltd

Produces the most ROI for every dollar

Andrew and his team has done a phenomenal job at sourcing for fresh, high-quality leads for us. Having worked with several lead generation and marketing companies over the past 5 years, I can honestly say that Ice Cube produces the most ROI for every dollar we spend on ads. Not only are they honest, down-to-earth and easy to work with, they have singlehandedly increased our sales by 30% in less than 3 months. I have not worked with a single agency who is capable of producing such fast results. Results aside, I also cannot emphasize enough how many times Andrew has gone the extra mile for us, even when he didn’t have to.

Huey and Irene
Director, Absolute Wellness

Our Clients

Comparison of lead gen: why online trumps







Hire telemarketers / telemarketing companies to cold call a list of prospects you scrape from directories or have purchased.

Outsource to a company with a list of prospects and their contact details

Appear infront of prospects who search for product/service you offer in search results page

Today reports that people in Singapore spend an average of 2.2 hours a day on Facebook. Your ads appear like any other content on their newsfeed


If you know exactly who your prospects are, telemarketing may be the only way to reach out to a very niche group of audience. Applicable to many industrial b2b companies

Relatively cheaper as skilled labour is not required. Able to reach out to many people all at once.

People who search for a product/service are people are ready to take out their wallet and buy. Quality of leads is good. Highly Scalable.

With Facebook’s superior targeting technology, you can reach out to your target audience fairly easily.
Highly Scalable


Unable to reach alot of people at one shot. Limited by the number of skilful people you hire.
Interruptive marketing where people may develop negative feelings about your brand

Becoming less viable in Singapore as more people sign up to PDPA

Not suitable for products/services that people do not search for .i.e. tongue brush

Challenging to let your ads stand out among all the content in the newsfeed of your target audience



May be limited by search volume



proven to work in almost every industry in Singapore!

Grew from 2 to 10 people

Eugene Seah
Marketing Director, iPoise Design Pte Ltd

300% times better ROI than previous agency

Rajan Chettiar
Founder and Managing Director, Rajan Chettiar LLC.

Sales increased by 30%. Campaign paid for itself many times over!

Zak Salleh-Chew
Managing Director, CA International College

Doubled our revenue!

Nancy Ho
Author & Founder, Nancy Ho Academy

8x ROI during Covid-19 period

Carol Chen
Founder, Maskela

40% increase in revenue

Co-Founder, DoMyHair

Opened 3rd outlet in Singapore

CEO, CitiBeauty Aesthetics

why choose us

We are the only digital marketing company in Singapore that derives & leverages sales insights from clients before launching our campaign. While other agencies barely know enough about your business and target audience, we gain the upper hand by crafting ads and landing pages that draw attention of your target audiences and get them to take action. Ice Cube Marketing is also an accredited Google Partner and SAP partner agency.

We're Different.


who we cannot help:

We understand your time is valuable and we list down few of the businesses we are unable to help:

  • Self-employed/Sole-proprietors: Our campaigns run at a certain scale and are much more effective with clients going for higher volume.
  • Businesses looking for offline lead gen: We specialize in online lead gen campaigns only. If you are open to give it a try, do fill in the form below.
  • Unproven Sales or Product: If you have not successfully sold to several cold prospects before, it may be a challenge for you to make this work.

Prepare to see an inbox flooded with leads like this

- Or this -

the only question is:


The "new normal"

From increase in digital payments, home deliveries, web conferences to the decline of events & retail, the “new normal” is here to stay, says our minister Mr Gan Kim Yong.

You might have already noticed that people are buying everything online. From high-value products like cars to perishables like seafood to just about everything, remote buying is taking the world by storm. 

Online lead generation for B2C & B2B businesses is no longer optional. Enquire for a free consultation to make the most out of your lead generation.

frequently asked questions

What channel do you use?

Do you work with any type of business?

How does b2b and b2c lead generation differ?

Can online marketing really generate leads?

Are your leads qualified?

Do you sell leads?

Do you sell insurance leads?

Do you really charge based on performance?

Claim your no-obligation free digital strategy consultation

In the free consultation, find out the following for your business:

  • Which channel is best for you: Facebook, Youtube, Instagram, Google etc?
  • How best to allocate your budget across different channels
  • Is digital paid acquisition suitable for your business
  • How to maximize the online sales potential with a landing page


Facebook Marketing Partner


Ice Cube Marketing (Singapore)
Address: 1100 Lower Delta Rd, EPL Building #02-04C, Singapore 169206
 +65-6653 2633

Ice Cube Marketing (Malaysia)
Address: No. 11, Jalan Kacung Satu,
SEDC Tampoi, 81200 Johor Bahru