Close to 70% of the sales process is completed before a prospect speaks to a sales rep (Harvard business review)
In today’s world, internet is the number 1 source of information.
Our leads generation process
Generating leads in Singapore is a different ball game today as 60% of people go online to look for local service or product.
As a leads generation specialist, we tap on search engine and social media channels to grow your business predictably.
IceCube Marketing©
Location, location , location! If you run a brick-and-mortar business, i’m sure you are no stranger to this maxim. If your store is in Orchard road, lots of traffic will flood your business. On the other hand, if you are in Pulau Ubin, even a good product will not save your business. Once you bring people in your store, you will also need nice decor and skilful salespeople to seal the deal.
Likewise, a website is the online equivalent of a retail store and is useless without traffic, or I should say high quality relevant traffic. Online leads generation covers everything from bringing traffic to convincing your prospects to sign up with you.
Who is this for
B2b leads generation
Unlike in B2C market, your sales process is driven by logic and information , and less of emotions. Your prospects are also motivated by a need rather than a want. Hence Google makes an excellent avenue for sourcing for leads in B2b industry. Due to the longer sales cycle and involvement of more decision makers, it is not uncommon to use remarketing technology to nurture your prospects.
B2C leads generation
Your 1st thought when it comes to online marketing may be to hire a SEO company in Singapore to take care of everything. However, bear in mind that rankings in Google doesn’t always translate to leads or other business results. On the other hand, Facebook is powerful in reaching out to a wide audience and selling to a group that is not even aware of your solution.
A comparison of the different lead generation methods in Singapore
| Method | Telemarketing | SMS /Email blast/flyer | Search engine lead generation | Social Media lead generation |
|---|---|---|---|---|
| What is it | Hire telemarketers / telemarketing companies to cold call a list of prospects you scrape from directories or have purchased. | Outsource to a company with a list of prospects and their contact details | Appear infront of prospects who search for product/service you offer in search results page | Today reports that people in Singapore spend an average of 2.2 hours a day on Facebook. Your ads appear like any other content on their newsfeed |
| Cost structure | Pay per headcount and whenever a successful appointment is made | Pay per x number of blasts .i.e. every 500 messages | Pay per click to website. Pay per lead | Pay per click/impressions on ads. |
| Pros | If you know exactly who your prospects are, telemarketing may be the only way to reach out to a very niche group of audience. Applicable to many industrial b2b companies | Relatively cheaper as skilled labour is not required. Able to reach out to many people all at once. | People who search for a product/service are people are ready to take out their wallet and buy. Quality of leads is good. Highly Scalable. | With Facebook’s superior targeting technology, you can reach out to your target audience fairly easily. Highly Scalable |
| Cons | Unable to reach alot of people at one shot. Limited by the number of skilful people you hire. Interruptive marketing where people may develop negative feelings about your brand | Becoming less viable in Singapore as more people sign up to PDPA | Not suitable for products/services that people do not search for .i.e. tongue brush | Challenging to let your ads stand out among all the content in the newsfeed of your target audience |
| Predictability | ||||
| Sustainability | ||||
| Scalability | May be limited by search volume | |||
| Cost effectiveness |
Why choose us ?
Your partner
Think of us as your outsourced marketing department. We are not exclusively Facebook or Google resellers and have no incentives to extensively promote any platform. Our only goal is to use the method that can deliver the most leads to you. We do so by assessing your business and finding out what suits you most. We believe the way to gain your long term business is by delivering actual results that helps your business
Only quality leads
Unqualified leads is a waste of your salespeople’s time. From our experience, people who search for a certain product/service online have a serious need for it. Its not just us who say so. Studies from Search Engine Journal publication found that leads from search engine convert at 14.6% as compared to flyers at only 1.7%.
Numbers driven
Unlike what you expect of a typical creative marketing company, we are businesspeople who have a penchant for numbers. We monitor the cost per click, conversion rate , clickthrough rate of your campaign to a tee. We make sure that your cost per lead is kept at a minimum while securing good ROI of your campaign. We understand marketing is not for awareness, but for leads generation.
What others say about us
Anyone can increase sales by dumping more money in ads. Not only did ice cube marketing help us bring in 200-300 leads a month consistently, they reduced our cost per lead by more than 50%. Also, it is observed that these leads tend to have a higher hit rate(more quality) than those we were getting. Thank you Ice cube Marketing
In the first month working with Ice Cube Marketing, I closed 10 deals from their campaign. Likewise for the 2nd month. Every month, the number leads and deals that comes in is very consistent. In the 3rd month, the sales was doubled! Overall , I would say the marketing campaign has been a huge Success in generating the RIGHT leads that eventually converts into sales.
We worked together with Ice Cube Marketing due to their in-depth understanding of Google Ad-words and their ability to help us grow incoming leads. We have worked with other agencies before, but Ice Cube Marketing was the first company to actually make a difference in our digital marketing strategy. We had a very good experience working with ICM, and would recommend them for any company interested to increase their ROI on Google Adwords.
Want to create a reliable and predictable leads generation system that can bring stability to your business? Stop relying or referrals and word of mouth to grow your business, and start looking into how to be sustainable through online leads generation!
Fill in the form for a free consultation to find out whats the best method for your company.
Our Accreditations
