If you had 30-300 leads each month that convert into customers at 20-50% rate, would that change your business?
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Have you ever received a telemarketing cold call or a solicitation-for-business from a medical clinic or a law firm? I doubt so.
Their customers are the one that initiate the consultation and require their help. Not otherwise. What if your customers are the one that initiate the conversion instead of you?
With our online lead generation service in Singapore, we help you attract leads like a magnet, rather than having to pursue leads frantically. We put up your sales information online and let customers opt in voluntarily to find out more. Consumers feel like they are taking charge of the sales process. Therefore the leads come with the following traits:
You probably tried soliciting business from a cold audience before. Their likely reply was “Do you have a website for me to look up first?” or “Send me an email with the information.”
It is no secret that consumers want to do research and make their own decision. In a Harvard Business Review article, it is said that 60% of sales process is completed before a prospect speaks to a sales rep these days.
Whether it is B2B or B2C lead generation, savvy consumers prefer to know about a new business online themselves through Google or Facebook. Online marketing works in Singapore.
Anyone can increase sales by dumping more money into ads. Not only did ice cube marketing help us bring in 200-300 leads a month consistently, they reduced our cost per lead by more than 50%. Also, it is observed that these leads tend to have a higher hit rate (more quality) than those we were getting. Thank you Ice cube Marketing!
The leads they(Ice Cube Marketing) provided come with a sense of urgency to buy. Importantly, we achieved a highly positive ROI (11x) from the campaign, not to mention the increased awareness for our company. We are currently scaling the campaign every quarter alongside capacity increment.
Comparison of lead gen: why online trumps
METHOD | TELEMARKETING | SMS /EMAIL BLAST/FLYER | SEARCH ENGINE LEAD GENERATION | SOCIAL MEDIA LEAD GENERATION |
|---|---|---|---|---|
WHAT IS IT | Hire telemarketers / telemarketing companies to cold call a list of prospects you scrape from directories or have purchased. | Outsource to a company with a list of prospects and their contact details | Appear infront of prospects who search for product/service you offer in search results page | Today reports that people in Singapore spend an average of 2.2 hours a day on Facebook. Your ads appear like any other content on their newsfeed |
PROS | If you know exactly who your prospects are, telemarketing may be the only way to reach out to a very niche group of audience. Applicable to many industrial b2b companies | Relatively cheaper as skilled labour is not required. Able to reach out to many people all at once. | People who search for a product/service are people are ready to take out their wallet and buy. Quality of leads is good. Highly Scalable. | With Facebook’s superior targeting technology, you can reach out to your target audience fairly easily. |
CONS | Unable to reach alot of people at one shot. Limited by the number of skilful people you hire. | Becoming less viable in Singapore as more people sign up to PDPA | Not suitable for products/services that people do not search for .i.e. tongue brush | Challenging to let your ads stand out among all the content in the newsfeed of your target audience |
SUSTAINABILITY | ||||
SCALABILITY | May be limited by search volume | |||
COST EFFECTIVENESS | ||||
PREDICTABILITY |
We are the only digital marketing company in Singapore that derives & leverages sales insights from clients before launching our campaign. While other agencies barely know enough about your business and target audience, we gain the upper hand by crafting ads and landing pages that draw attention of your target audiences and get them to take action. Ice Cube Marketing is also an accredited Google Partner and SAP partner agency.
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We first engaged a Google Premium Partner to manage our Adwords Campaign. However even after advertising for 1 year with this company and spending $15,000, we had hardly 2 genuine leads….Everything changed with Ice Cube. We have been receiving an average of 3 to 5 leads per week. We even closed 2 deals amounting to more than 6 figures in 1 month.
Though a small business, I found the team very dynamic and driven. They had good ideas and they were willing to go the extra mile for us. Importantly, their ideas produced better results and at very reasonable prices. I am also impressed by Ice Cube’s copywriting skills – I have not met a non-lawyer who writes well and at the same time has good quality content in his writing. I consider Ricky and Ted, more than my business partners and as friends who care a lot about our Firm. I would highly recommend Ice Cube Marketing to anyone and everyone.
OUR ACCREDITATIONS
WHERE ARE WE
Ice Cube Marketing (Singapore)
Address: 1003 Bukit Merah Central,
Inno centre #07-34, Singapore 159836
Contact: +65-6653 2633
Ice Cube Marketing (Malaysia)
Address: No. 11, Jalan Kacung Satu,
SEDC Tampoi, 81200 Johor Bahru
Contact: +6016-7969260