We earn only when you close deals

Close to 70% of the sales process is completed before a prospect speaks to a sales rep (Harvard business review)
In today’s world, internet is the number 1 source of information.

Our leads generation process

Generating leads in Singapore is a different ball game today as 60% of people go online to look for local service or product.
As a leads generation specialist, we tap on search engine and social media channels to grow your business predictably.

IceCube Marketing©

Location, location , location! If you run a brick-and-mortar business, i’m sure you are no stranger to this maxim. If your store is in Orchard road, lots of traffic will flood your business. On the other hand, if you are in Pulau Ubin, even a good product will not save your business. Once you bring people in your store, you will also need nice decor and skillful salespeople to seal the deal.

Likewise, a website is the online equivalent of a retail store and is useless without traffic, or I should say high quality relevant traffic. Online leads generation covers everything from bringing traffic to convincing your prospects to sign up with you.

Who is this for

lead generation

B2b leads generation

Unlike in B2C market, your sales process is driven by logic and information , and less of emotions. Your prospects are also motivated by a need rather than a want. Hence Google makes an excellent avenue for sourcing for leads in B2b industry. Due to the longer sales cycle and involvement of more decision makers, it is not uncommon to use remarketing technology to nurture your prospects.

lead generation

B2C leads generation

Your 1st thought when it comes to online marketing may be to hire a SEO company in Singapore to take care of everything. However, bear in mind that rankings in Google doesn’t always translate to leads or other business results. On the other hand, Facebook is powerful in reaching out to a wide audience and selling to a group that is not even aware of your solution.

Our leads generation process







Unable to reach alot of people at one shot. Limited by the number of skilful people you hire.
Interruptive marketing where people may develop negative feelings about your brand

Becoming less viable in Singapore as more people sign up to PDPA

Not suitable for products/services that people do not search for .i.e. tongue brush

Challenging to let your ads stand out among all the content in the newsfeed of your target audience



Pay per headcount and whenever a successful appointment is made

Pay per x number of blasts .i.e. every 500 messages

Pay per click to website. Pay per lead

Pay per click/impressions on ads.



If you know exactly who your prospects are, telemarketing may be the only way to reach out to a very niche group of audience. Applicable to many industrial b2b companies

Relatively cheaper as skilled labour is not required. Able to reach out to many people all at once.

People who search for a product/service are people are ready to take out their wallet and buy. Quality of leads is good. Highly Scalable.

With Facebook’s superior targeting technology, you can reach out to your target audience fairly easily.
Highly Scalable


May be limited by search volume



Hire telemarketers / telemarketing companies to cold call a list of prospects you scrape from directories or have purchased.

Outsource to a company with a list of prospects and their contact details

Appear infront of prospects who search for product/service you offer in search results page

Today reports that people in Singapore spend an average of 2.2 hours a day on Facebook. Your ads appear like any other content on their newsfeed

Why choose us ?

lead generation

Your partner

Think of us as your outsourced marketing department. We are not exclusively Facebook or Google resellers and have no incentives to extensively promote any platform. Our only goal is to use the method that can deliver the most leads to you. We do so by assessing your business and finding out what suits you most. We believe the way to gain your long term business is by delivering actual results that helps your business

lead generation

Only quality leads

Unqualified leads is a waste of your salespeople’s time. From our experience, people who search for a certain product/service online have a serious need for it. Its not just us who say so. Studies from Search Engine Journal publication found that leads from search engine convert at 14.6% as compared to flyers at only 1.7%.

lead generation

Numbers driven

Unlike what you expect of a typical creative marketing company, we are businesspeople who have a penchant for numbers. We monitor the cost per click, conversion rate , clickthrough rate of your campaign to a tee. We make sure that your cost per lead is kept at a minimum while securing good ROI of your campaign. We understand marketing is not for awareness, but for leads generation.

What others say about us

​Anyone can increase sales by dumping more money in ads. Not only did ice cube marketing help us bring in 200-300 leads a month consistently,  they reduced our cost per lead by more than 50%. Also, it is observed that these leads tend to have a higher hit rate(more quality) than those we were getting.  Thank you Ice cube Marketing!

Eugene Huang
Director, Redbrick Mortgage Advisory

​In the first month working with Ice Cube Marketing, I closed 10 deals from their campaign. Likewise for the 2nd month. Every month, the number leads and deals that comes in is very consistent.  In the 3rd month, the sales was doubled!  Overall , I would say the marketing campaign has been a huge Success in generating the RIGHT leads that eventually converts into sales.

Raymond Ding
Founder, Wash2dry

​We worked together with Ice Cube Marketing due to their in-depth understanding of Google Ad-words and their ability to help us grow incoming leads. We have worked with other agencies before, but Ice Cube Marketing was the first company to actually make a difference in our digital marketing strategy. We had a very good experience working with ICM, and would recommend them for any company interested to increase their ROI on Google Adwords.

Harald Weinbrecht
CEO , Axxis Consulting

​Though a small business, I found the team very dynamic and driven. They had good ideas and they were willing to go the extra mile for us. Importantly, their ideas produced better results and at very reasonable prices. I am also impressed by Ice Cube’s copywriting skills – I have not met a non-lawyer who writes well and at the same time has good quality content in his writing. I consider Ricky and Ted, more than my business partners and as friends who care a lot about our Firm. I would highly recommend Ice Cube Marketing to anyone and everyone.

Rajan Chettiar
Founder and Managing Director, Rajan Chettiar LLC.

​We first engaged a Google Premium Partner to manage our Adwords Campaign. However even after advertising for 1 year with this company and spending $15,000, we had hardly 2 genuine leads….Everything changed with Ice Cube. We have been receiving an average of 3 to 5 leads per week. We even closed 2 deals amounting to more than 6 figures in 1 month.

Eugene Seah, Marketing Director
iPoise Design Pte Ltd

​Professionalism & Professional Integrity are traits that we observe in the working relationship – evident in the continuous optimisation of campaign without giving up. In our opinion, these are extremely rare but important traits to find in Service Providers these days – and we are glad that Ice Cube Marketing embodies them! As a direct result of the help provided by Ice Cube and their secret marketing methodology, we have finally for the first time, increased our sales conversions from Google enquiries by approximately 30% while lowering our costs per lead acquisition by 50%!

Edwin Cheng, Managing Director
EduEdge Learning Hub Pte Ltd

​We are looking to work with client partners with a win-win mindset and an understanding of the need to invest serious ad budget to bring their business to the next level. Coupled with our expertise, the growth of your business is certain.

Fill in the form for a free consultation to find out whats the best method for your company.

Let’s see if we can help.

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