The online lead generation process birthed out of the crisis
Stop relying on old methods that no longer work. Don't waste your time on low-quality leads.
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You might have found that your leads are not turning up for appointments as much. They are also comparing you with your competitors and are very budget-conscious. Here’s why: 1 in 2 Singaporeans said their finances worsened since onset of pandemic in a Prudential 2021 study.
However, what’s interesting is that people are actually spending more money and time online. Global online sales grew 14.25% from 2020 to 2021 according to Straits Times.
This is why we developed a method for services businesses to turn crisis into opportunity. That’s right! Service businesses can also benefit from ecommerce. Our lead generation strategy, unlike others, is about getting high quality leads through pre-payment and automated follow-up.
Put simply, if your prospects pre-paid online, they are more likely to come for appointment. Our leads are willing to commit because we pre-sell them online with persuasive copy. This is very different from the approaches of most lead generation companies which is to use Facebook’s default lead form to generate low quality leads.
As such, our leads come with:
Previously I tried flyers distribution to promote my services. After distributing thousands of fliers, I got only 1 sale. I learn that this traditional method doesn’t seem to work any more. I found Ice Cube Marketing online and decided to try out their service. I have been with them since 2016. Without having to do anything on my end, ICM carries out lead generation for us. The leads they provided come with a sense of urgency to buy. Importantly, we achieved a highly positive ROI (based on profits) from the campaign, not to mention the increased awareness for our company. We are currently scaling the campaign every quarter alongside capacity increment.
Director, Airconnection Design Pte Ltd
Produces the most ROI for every dollar
Andrew and his team has done a phenomenal job at sourcing for fresh, high-quality leads for us. Having worked with several lead generation and marketing companies over the past 5 years, I can honestly say that Ice Cube produces the most ROI for every dollar we spend on ads. Not only are they honest, down-to-earth and easy to work with, they have singlehandedly increased our sales by 30% in less than 3 months. I have not worked with a single agency who is capable of producing such fast results. Results aside, I also cannot emphasize enough how many times Andrew has gone the extra mile for us, even when he didn’t have to.
Huey and Irene
Director, Absolute Wellness
Comparison of lead gen: why online trumps
SMS /EMAIL BLAST/FLYER
SEARCH ENGINE LEAD GENERATION
SOCIAL MEDIA LEAD GENERATION
WHAT IS IT
Hire telemarketers / telemarketing companies to cold call a list of prospects you scrape from directories or have purchased.
Outsource to a company with a list of prospects and their contact details
Appear infront of prospects who search for product/service you offer in search results page
Today reports that people in Singapore spend an average of 2.2 hours a day on Facebook. Your ads appear like any other content on their newsfeed
If you know exactly who your prospects are, telemarketing may be the only way to reach out to a very niche group of audience. Applicable to many industrial b2b companies
Relatively cheaper as skilled labour is not required. Able to reach out to many people all at once.
People who search for a product/service are people are ready to take out their wallet and buy. Quality of leads is good. Highly Scalable.
With Facebook’s superior targeting technology, you can reach out to your target audience fairly easily.
Unable to reach alot of people at one shot. Limited by the number of skilful people you hire.
Becoming less viable in Singapore as more people sign up to PDPA
Not suitable for products/services that people do not search for .i.e. tongue brush
Challenging to let your ads stand out among all the content in the newsfeed of your target audience
May be limited by search volume
proven to work in almost every industry in Singapore!
Grew from 2 to 10 people
Marketing Director, iPoise Design Pte Ltd
300% times better ROI than previous agency
Founder and Managing Director, Rajan Chettiar LLC.
Sales increased by 30%. Campaign paid for itself many times over!
Managing Director, CA International College
Doubled our revenue!
Author & Founder, Nancy Ho Academy
8x ROI during Covid-19 period
40% increase in revenue
Opened 3rd outlet in Singapore
CEO, CitiBeauty Aesthetics
why choose us
We are the only digital marketing company in Singapore that derives & leverages sales insights from clients before launching our campaign. While other agencies barely know enough about your business and target audience, we gain the upper hand by crafting ads and landing pages that draw attention of your target audiences and get them to take action. Ice Cube Marketing is also an accredited Google Partner and SAP partner agency.
OUR METHODS, UNIQUE.
who we cannot help:
We understand your time is valuable and we list down few of the businesses we are unable to help:
Prepare to see an inbox flooded with leads like this
- Or this -
the only question is:
ARE YOU ABLE TO HANDLE AN INFLUX OF LEADS?
The "new normal"
From increase in digital payments, home deliveries, web conferences to the decline of events & retail, the “new normal” is here to stay, says our minister Mr Gan Kim Yong.
You might have already noticed that people are buying everything online. From high-value products like cars to perishables like seafood to just about everything, remote buying is taking the world by storm.
Online lead generation for B2C & B2B businesses is no longer optional. Enquire for a free consultation to make the most out of your lead generation.
frequently asked questions
What channel do you use?
Your 1st thought when it comes to online marketing may be to hire a SEO company in Singapore to take care of everything. However, bear in mind that rankings in Google doesn’t always translate to leads or other business results. On the other hand, Facebook is powerful in reaching out to a wide audience and selling to a group that is not even aware of your solution. We evaluate your business and recommend a suitable channel.
Think of us as your outsourced marketing department. We are not exclusively Facebook or Google resellers and have no incentives to extensively promote any platform. Our only goal is to use the method that can deliver the most leads to you. We do so by assessing your business and finding out what suits you most. We believe the way to win your long term business is by delivering actual results that helps your business
Do you work with any type of business?
Not all businesses can benefit from our lead generation process. We love working with businesses that exhibit the following:
How does b2b and b2c lead generation differ?
For B2B companies, unlike in B2C market, your sales process is driven by logic and information , and less of emotions. Your prospects are also motivated by a need rather than a want. Hence Google makes an excellent avenue for sourcing for leads in B2b industry. Due to the longer sales cycle and involvement of more decision makers, it is not uncommon to use remarketing techniques to nurture your prospects.
Can online marketing really generate leads?
It depends. Online marketing varies greatly.
Unlike what you expect of a typical creative marketing company, we are businesspeople who have a penchant for numbers. We monitor the cost per click, conversion rate , clickthrough rate of your campaign to a tee. We make sure that your cost per lead is kept at a minimum while securing good ROI of your campaign. We understand marketing is not for awareness, but for leads generation.
Are your leads qualified?
Unqualified leads is a waste of your salespeople’s time. From our experience, people who search for a certain product/service online have a serious need for it. Its not just us who say so. Studies from Search Engine Journal publication found that leads from search engine convert at 14.6% as compared to flyers at only 1.7%.
Do you sell leads?
No, we do not sell leads. Instead, we work with you as a partner to generate leads online exclusively for your business.
Do you sell insurance leads?
No we do not.
Do you really charge based on performance?
Yes, however, not all companies are suitable for our performance-based program. There are several factors. First, companies must be willing to disclose sales figures, have a strong sales team, sell a high-value product/service and be in the B2C industry with a short sales cycle. Companies that do not fall in the above category can still work with Ice Cube on a fixed to hybrid payment model.