Lead generation in Singapore that bypasses spam filters or blockers
Ice Cube Marketing helps Singapore businesses build a predictable pipeline of leads using Google Ads, Meta Ads, conversion-focused landing pages, WhatsApp automation and lead follow-up systems. We don't stop at generating enquiries. We help you turn more of those enquiries into appointments and customers.
As seen on:
Real Lead Generation Results From Singapore Businesses
I have previously worked with other lead generation companies in Singapore but they over promised, and under-delivered.
They generated low quality leads and no ROI. With Ice Cube Marketing, we have gotten high quality leads that convert into customers, so much so that Leads can be closed in 1 phonecall!
Darrin
Principal, Knowledge Trail Learning Centre
Anyone can give you promises
We give you proof
Lead Generation for Curtain Company in Singapore
- 70 - 80% appointments booked on weekdays and 100% appointments on weekend
- 5x ROI and 50% increase in revenue in just 2months
- Expansion into overseas market
- Read more of the case study
Dennis & Lim
Founders, SL Curtain
Eugene Seah
Marketing Director, iPoise Design Pte Ltd
Lead Generation for Interior Design firm
- High 5 - figures deals closed
- Expansion of business from 2 to 20 people
- >5 quality leads every week
Google Ads campaign for manufacturing company
- Avg 20 leads per day
- Scaled campaign to 5 figures/mth
- Grew business by 30%
- Read more of the case study
Chrystan
Noiseplaster
We Don't Stop at Leads. We Help Turn Them Into Appointments.
Ads campaign
We create proven ads campaigns on Facebook, Google, Youtube that have generated thousands of high-value projects within the last 8 years.
Whatsapp automation
We ensure all your leads are attended to immediately with Whatsapp acknowledgment and reminders before they turn cold.
Telemarketing
Imagine getting your appointments booked on your calendar for you, while your team focuses on closing deals. No more admin hassles or calendar conflicts!
Why Choose Us
Quality and consistent leads
With PDPA and Scamshield, it is much harder to reach prospects unless they willingly opted in. People who search for a product/service online are ready to take out their wallets and buy. The quality of leads is excellent and PDPA-safe. According to search engine Journal, leads from search engines have a 14.6% close rate, while outbound leads(e.g. Cold call, direct mail) have only a 1.7% close rate. This means that our leads are 10x more qualified than your typical outbound leads.
Accountability of results
Many businesses spend a significant sum on marketing but are unsure of their exact return. The marketing report they received every month only showed vanity metrics such as clicks and likes. In our agency, we don’t just track the leads but also the sales that come from our campaign so you can see your exact ROI.
Fast setup in 2weeks
When people think of eCommerce or digital marketing, they think about months of planning, development and programming. It doesn’t work like this anymore. We provide the online infrastructure setup for free to help SMEs move online fast instead of waiting for months of SEO rankings. You don’t even need to have a website or any other online assets to engage our services. We can set up the sales funnel and landing page and take care of everything for you in a mere 2 weeks.
PROVEN TO WORK IN ALMOST EVERY INDUSTRY IN SINGAPORE!
Singapore Lead Generation Benchmarks
Cold calling and mass outreach have become harder as consumers become increasingly cautious about unknown calls and messages. Instead of chasing people, digital lead generation gets prospects to identify themselves by requesting information, quotations or appointments. As such, we generate qualified leads that are genuinely interested in your product/service rather than selling cold database or survey leads.
| Industry | Cost per lead (CPL) range | Main channel |
|---|---|---|
|
Beauty Salons |
$30- $55/lead |
Meta |
|
Education centre |
$50 – $150/lead |
Meta/Google |
|
Home contractor |
$50- $150/lead |
Meta/Google |
|
Healthcare |
20-$70/lead |
Meta/Google |
|
Adult Coaching |
$50- $100/ead |
Google |
Disclaimer: These are estimates based on our historical dataset. Actual cost per lead depends on the strength of your offer, brand, product uniqueness etc. Please enquire for a consultation to learn more.
Which Lead Generation Channel Works Best in Singapore?
Google Ads
Best when people are already searching.
Examples
- “divorce lawyer Singapore”
- “math tuition Singapore”
- “aircon servicing Singapore”
High intent, but often higher CPCs.
Facebook & Instagram Ads
Best when your customer exists but isn't actively searching yet.
Good for:
- beauty
- education
- fitness
- home improvement
- high-consideration B2C services
What to expect with us
Local team expertise
Uncontactable account managers or overpromising results may be familiar in our industry but not Icecube Marketing. Upon starting the project, you get to meet up with your local specialist, who gives you a clear idea of the timeline & deliverables. As a Google partner and Meta partner, we are well-versed with all major lead generation channels in Singapore, including Youtube ads, Google ads, Facebook & Instagram ads. Speak to our digital marketing consultant to formulate a strategy for your business. No obligations!
Sales funnel creation
We do not just use the typical Facebook lead generation forms to generate qualified leads. We create a sales funnel tailored for your business. This includes automated follow-ups, retargeting, pre-payment and pre-selling all done online. As a lead generation agency handling more than 5million in annual adspend, We have helped SMEs in beauty, finance, interior design, education, real estate and many other industries over the past 5 years. We even help with video marketing or payment gateway setup to rev up your campaign. Because it is all done inhouse, our solutions are very affordable for SMEs!
PSG pre-approved grant
From increase in digital payments, home deliveries, web conferences to the decline of events & retail, the “new normal” is here to stay, says our minister Mr Gan Kim Yong. As such, government is supporting SMEs to adopt digital marketing solutions with up to 50% subsidies under the PSG grant! Icecube Marketing, being one of the pre-approved vendor provides 2 packages under PSG, namely for lead generation and video creation. Eligibility criteria and requirements apply. Enquire to find out more!
WHO WE CANNOT HELP:
We understand your time is valuable and we list down few of the businesses we are unable to help:
Self-employed/Sole-proprietors: Our campaigns run at a certain scale and are much more effective with clients going for higher volume.
Businesses looking for offline lead gen: We specialize in online lead gen campaigns only. If you are open to give it a try, do fill in the form below.
Unproven Sales or Product: If you have not successfully sold to several cold prospects before, it may be a challenge for you to make this work.
PREPARE TO SEE AN INBOX
FLOODED WITH LEADS LIKE THIS
– Or this –
THE ONLY QUESTION IS:
ARE YOU ABLE TO HANDLE AN INFLUX OF LEADS?
FREQUENTLY ASKED QUESTIONS
Your 1st thought when it comes to online marketing may be to hire a SEO company in Singapore to take care of everything. However, bear in mind that rankings in Google doesn’t always translate to leads or other business results. On the other hand, Facebook is powerful in reaching out to a wide audience and selling to a group that is not even aware of your solution. We evaluate your business and recommend a suitable channel.
Think of us as your outsourced marketing department. We are not exclusively Facebook or Google resellers and have no incentives to extensively promote any platform. Our only goal is to use the method that can deliver the most leads to you. We do so by assessing your business and finding out what suits you most. We believe the way to win your long term business is by delivering actual results that helps your business
Total lead generation cost = Agency fee + ad spend + funnel/creative costs + software.
The more useful question isn’t “How cheap can I generate a lead?”
It’s:
How much can I afford to pay to acquire a customer profitably?
For example,
Customer value = $3,000
Close rate = 20%
Therefore 5 appointments ≈ one customer.
Appointment rate = 50%.
Therefore you need roughly 10 leads.
If acceptable customer acquisition cost = $600:
Maximum CPL ≈ $60.
Not all businesses can benefit from our lead generation process. We love working with businesses that exhibit the following:
You have a proven sales process and sales team. While our leads are not cold leads, it is not as good as a word-of-mouth lead. You and your team should ideally have experience with closing deals beyond referrals.
Our business is able to scale and has the capacity to handle a 30-70% increase in leads over the next 12 months.
You understand it takes money to make money and you are willing to spend money to grow as long as it makes financial sense.
For B2B companies, unlike in B2C market, your sales process is driven by logic and information , and less of emotions. Your prospects are also motivated by a need rather than a want. Hence Google makes an excellent avenue for sourcing for leads in B2b industry. Due to the longer sales cycle and involvement of more decision makers, it is not uncommon to use remarketing techniques to nurture your prospects.
It depends. Online marketing varies greatly.
Unlike what you expect of a typical creative marketing company, we are businesspeople who have a penchant for numbers. We monitor the cost per click, conversion rate , clickthrough rate of your campaign to a tee. We make sure that your cost per lead is kept at a minimum while securing good ROI of your campaign. We understand marketing is not for awareness, but for leads generation.
Unqualified leads is a waste of your salespeople’s time. From our experience, people who search for a certain product/service online have a serious need for it. Its not just us who say so. Studies from Search Engine Journal publication found that leads from search engine convert at 14.6% as compared to flyers at only 1.7%.
No, we do not sell leads. Instead, we work with you as a partner to generate leads online exclusively for your business.
A cheap lead isn’t necessarily a good lead.
For example:
Lead A
$20 CPL
30% contactable
20% appointment rate
Effective cost per appointment: $333
versus:
Lead B
$50 CPL
80% contactable
60% appointment rate
Effective cost per appointment: $104
We make it a point to generate leads that have geniune interest in your product/service by continuously taking into account your feedback and optimizing the campaign.
ABOUT ICE CUBE MARKETING
We are a digital marketing agency founded in 2015 in Singapore and has been recognized as one of Fastest Growing Companies in Singapore in 2025. We are also a Google Premier Partner, Meta Partner as well as PSG pre-approved vendor. Our insights have been featured in Entrepreneur, TechinAsia, e27 and Singapore Business Review. We have spoken in OfficeExpo 2017/18, Singapore Chamber of Commerce, NUS, SMU & HDB Hub spreading digital marketing knowledge in Singapore
CLAIM YOUR NO-OBLIGATION FREE DIGITAL STRATEGY CONSULTATION
In the free consultation, find out the following for your business:
- Check my industry's benchmark Cost per lead(CPL)
- PSG grants eligibility assessment
- Full demo of the funnel including AI and Whatsapp automation
