THINK SOCIAL MEDIA MARKETING IN SINGAPORE IS ONLY FOR LIKES & SHARES? THINK AGAIN.
Finally, A truly Sales-driven Facebook campaign for SMEs
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Once upon a time, we would publish a post on our Business Facebook page and reach 90% of our fans. Those days are gone. After the 2018 update, Facebook is now prioritizing posts made by friends. Businesses reach less than 2% of their fans. If you take into account average clickthrough rate of only 1%, we basically reach only 0.1% of our audience.
Social Media Analytics
Hang on there.
Organic reach is dead. But Facebook marketing is not.
4.5 million Singaporeans are up there.
It’s just being played differently. The name of the game is: Facebook Ads. And it is fast becoming the no.1 weapon of the best social media companies in Singapore. Time to change your marketing strategies.
Every single business should run Facebook ads regardless of your audience
Gary Vaynerchuk, 5-time New York times bestselling Author
UNBELIEVABLE TARGETING ACCURACY
Facebook is not the first native advertising platform but it is the first to harness so much data about the users. Coupled with its machine learning capabilities, Facebook knows its users so well that targeting becomes a non-issue, even for the most obscure audiences. “Ad targeting from Facebook is eerily accurate ”
– CNBC, Michelle Castillo
Say you put an ad on newspaper and saw no increase in sales. You have no idea what went wrong even with the 5-figures investment. Was it the wrong use of headline? The wrong newspaper audience or section? Everything is a guess. Not with Facebook. You can measure CTR, relevance score down to each ad. With enough troubleshooting, one can generate ROI for any campaign.
From messenger ads to carousel ads, Facebook is seen pushing out a never–ending list of toolkits for Facebook marketers. It is every marketers’ fantasy come true. If you do not live and breathe Facebook ads however, this becomes overwhelming for you. That is why DIY advertisers quickly ascertain that Facebook ads do not work and give up after a while. There is just too much to test.
In fact, 2018 statistics from Social Media Examiner revealed that only 49% of marketers feel like their Facebook efforts are working.
It is like operating a complex piece of machine like an aircraft- you cannot expect your Facebook ads to work without the help of a professional or someone adequately trained.
In Ice Cube Marketing, we have perfected the art & science of Facebook advertising. While not foolproof(because nothing in business is), 80% of our clients experience positive ROI.
PROVEN TO WORK IN ALMOST
EVERY INDUSTRY IN SINGAPORE!
PROVEN TO WORK IN ALMOST
EVERY INDUSTRY IN SINGAPORE!
WHY ICE CUBE MARKETING?
We take care of everything for our clients from setting up tracking/remarketing, developing landing page to optimizing the ad campaign for best results. All we require from clients? Domain insights. We kick off the relationship with a session whereby we deep dive into your target audience & industry. On an ongoing basis, we also seek your sales-related feedback in fine-tuning the campaign. Best of all? You are assured of a close working relationship with a local team who understands your local business and market.
SOCIAL + SEARCH STRATEGY
Social and Search encapsulates all of people’s online behavior. Imagine people searching for your product and seeing it on social media again. How about stumbling upon it on Facebook and seeing it on Google. Studies show that it takes 7 encounters to make a sale. Today’s remarketing technology makes it possible to target the same user across platforms.
You’ve heard ‘social media experts’ say that social media is not for selling. That is only half right. Most people run ads that look like ads-these are repulsive to the users. They are penalized with a low relevance score. Social selling, when done right, produces attributable sales. Not sure about how it actually works? Check out the webinar we ran with Facebook detailing the exact strategy we use here. As a Facebook partner agency, we have an intimate understanding of the platform and have cracked the code for lead generation.
The leads they(Ice Cube Marketing) provided come with a sense of urgency to buy. Importantly, we achieved a highly positive ROI (11x) from the campaign, not to mention the increased awareness for our company. We are currently scaling the campaign every quarter alongside capacity increment.
DIRECTOR, AIRCONNECTION DESIGN PTE LTD
Anyone can increase sales by dumping more money into ads. Not only did ice cube marketing help us bring in 200-300 leads a month consistently, they reduced our cost per lead by more than 50%. Also, it is observed that these leads tend to have a higher hit rate (more quality) than those we were getting. Thank you Ice cube Marketing!
DIRECTOR, REDBRICK MORTGAGE ADVISORY
We adopt a performance based charging model in which our fees are pegged to results we produce-actual sales generated.
It is a fact that some businesses have gotten ripped off by digital marketing agencies in Singapore. You may even be wary of promises made by agencies or cases studies that look too good to be true. To provide assurances to prospective clients and to ensure that our salespeople only take clients we can help, we are running on a full performance based model to create a win-win situation.
As you can imagine, we only work with you if it is within our means to produce positive returns for your business. You may apply for our service if you meet the following criteria:
Really, running Facebook ads is more of an investment than a cost. If your revenue generated is not paying for the ad budget,the campaign should not be continued. We also advise clients to pause campaign that are loss-making. Marketing for branding and awareness is not how we do things over here.
We recommend social media management only when you have 1)generated reasonable ROI from ads campaign and 2) have reached a sizeable audience base. Investing your budget for posts creation does not result in ROI and is not recommended. We only do it for existing clientele.
As opposed to SEM(search engine marketing) or SEO leads, there is a common argument that social media leads are less qualified.Our answer to that? It depends on how you do it. We observe less qualified leads coming throughfor Facebook lead ads and messenger ads. On the other hand, when we drive users to an external landing page for conversion, the leads are more likely to turn into sales. See our customer testimonials. At the end of the day, we want you to earn more so that we earn more.
We use many of Facebook’s inbuilt tools such as Facebook audience insights, automated rules, creative hub and Facebook analytics etc. Facebook has built many useful tools that are underutilized. For social media monitoring, we use a 3rd party software.
ABOUT ICE CUBE MARKETING
We are a digital marketing agency founded in 2015 in Singapore. We are also an accredited Google Partner, Facebook Partner as well as SAP Partner agency. Our insights have been featured in Entrepreneur, TechinAsia, e27 and Singapore Business Review. We have spoken in OfficeExpo 2017/18, Singapore Chamber of Commerce, NUS, SMU & HDB Hub spreading digital marketing knowledge in Singapore.
With every crisis, some people see it as a threat. Others see it as an opportunity. While businesses lament about the loss of organic reach and change in playing field in Social media marketing, what will you do? Find out how Ice Cube can help you ride the social media wave and enjoy massive growth in the digital age.