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Finally, A truly Sales-driven Facebook campaign for SMEs
Once upon a time, we would publish a post on our Business Facebook page and reach 90% of our fans. Those days are gone. After the 2018 update, Facebook is now prioritizing posts made by friends. Businesses reach less than 2% of their fans. If you take into account average clickthrough rate of only 1%, we basically reach only 0.1% of our audience.
Social Media Analytics
Hang on there.
Organic reach is dead. But Facebook marketing is not.
4.5 million Singaporeans are up there.
It’s just being played differently. The name of the game is: Facebook Ads. And it is fast becoming the no.1 weapon of the best social media companies in Singapore. Time to change your marketing strategies.
Every single business should run Facebook ads regardless of your audience
Gary Vaynerchuk, 5-time New York times bestselling Author
Unbelievable targeting accuracy
Facebook is not the first native advertising platform but it is the first to harness so much data about the users. Coupled with its machine learning capabilities, Facebook knows its users so well that targeting becomes a non-issue, even for the most obscure audiences. “Ad targeting from Facebook is eerily accurate ” – CNBC, Michelle Castillo
Say you put an ad on newspaper and saw no increase in sales. You have no idea what went wrong even with the 5-figures investment. Was it the wrong use of headline? The wrong newspaper audience or section? Everything is a guess. Not with Facebook. You can measure CTR, relevance score down to each ad. With enough troubleshooting, one can generate ROI for any campaign.
From messenger ads to carousel ads, Facebook is seen pushing out a never–ending list of toolkits for Facebook marketers. It is every marketers’ fantasy come true. If you do not live and breathe Facebook ads however, this becomes overwhelming for you. That is why DIY advertisers quickly ascertain that Facebook ads do not work and give up after a while. There is just too much to test.
In fact, 2018 statistics from Social Media Examiner revealed that only 49% of marketers feel like their Facebook efforts are working.
It is like operating a complex piece of machine like an aircraft- you cannot expect your Facebook ads to work without the help of a professional or someone adequately trained.
In Ice Cube Marketing, we have perfected the art & science of Facebook advertising. While not foolproof(because nothing in business is), 80% of our clients experience positive ROI.
Anyone can increase sales by dumping more money into ads. Not only did ice cube marketing help us bring in 200-300 leads a month consistently, they reduced our cost per lead by more than 50%. Also, it is observed that these leads tend to have a higher hit rate (more quality) than those we were getting. Thank you Ice cube Marketing!
The leads they(Ice Cube Marketing) provided come with a sense of urgency to buy. Importantly, we achieved a highly positive ROI (11x) from the campaign, not to mention the increased awareness for our company. We are currently scaling the campaign every quarter alongside capacity increment.
You’ve heard ‘social media experts’ say that social media is not for selling. That is only half right. Most people run ads that look like ads-these are repulsive to the users. They are penalized with a low relevance score. Social selling, when done right, produces attributable sales. The best part? Here at Icecube, We are so serious about ROI that we adopt a full performance based pricing model in which we only earn when you do.
Social and Search encapsulates all of people’s online behavior. Imagine people searching for your product and seeing it on social media again. How about stumbling upon it on Facebook and seeing it on Google. Studies show that it takes 7 encounters to make a sale. Today’s remarketing technology makes it possible to target the same user across platforms.
We take care of everything for our clients from setting up tracking/remarketing, developing landing page to optimizing the ad campaign for best results. All we require from clients: Domain insights. We kick off the relationship with a session whereby we deep dive into your target audience & industry. On an ongoing basis, we also seek your sales-related feedback in fine-tuning the campaign.
6 figures sale in 1 month
We first engaged a Google Premium Partner to manage our Adwords Campaign. However even after advertising for 1 year with this company, we had hardly 2 genuine leads. This was eminently frustrating for us as after spending nearly $15,000, we received poor results.
Everything changed when one of our business partners recommended Ice Cube Marketing to us. The service rendered to us is worlds apart as compared to the Google Premium Partner. Ice Cube Marketing offered to code and create a brand-new Landing Page inclusive of copywriting
As a result, We have been receiving an average of 3 to 5 leads per week. We even closed several deals amounting to more than 6 figures in 1 month.
Previously we had engaged SEM services offered by other service providers but sad to say, none of them were able to deliver what they had promised. The worst of the lot was a local agency which had repeatedly boasted to us of their good ‘track record’ and the kind of ‘awesome’ results they had achieved for their clients.
Their services did not come cheap. But we thought since they were confident in charging such exorbitant fees, they should be able to deliver on their promise. How wrong we were! Despite investing a hefty 5-figure sum, they had little results to show. There was no ROI to speak of. Needless to say, we didn't continue our services with them. You can imagine how wary we became of all these so-called Digital Marketing “Gurus”.
As a direct result of the help provided by Ice Cube and their secret marketing methodology, we have finally for the first time, increased our sales conversions from Google enquiries by approximately 30% while lowering our costs per lead acquisition by 50%! Such results wouldn’t have been possible, especially in a highly competitive industry like ours, without the relentless dedication of Ted, Ricky and their team!...
The leads generated were mainly genuine customers looking for courses to enhance their children education. On top of that, IceCube helped us dig out insights and selling points about our solutions and it was reflected in their ad copies. Their team is committed in serving us as our weekend requests usually got answered on the day itself. We ended up getting a lot of comments and enquiries from our Facebook ads that we are currently exploring autoresponder solutions with them.
Ice Cube marketing is a social media marketing agency in Singapore that is created based on the belief that marketing should be an investment rather than a cost center. Its founder, Ted Chong has had his insights featured in publications including Entrepreneur, TechinAsia, e27 and Asiaone business. He is passionate about helping SMEs grow stronger and faster through the power of digital.
Some of our clients
We adopt a performance based charging model in which our fees are pegged to results we produce-actual sales generated.
It is a fact that some businesses have gotten ripped off by digital marketing agencies in Singapore. You may even be wary of promises made by agencies or cases studies that look too good to be true. To provide assurances to prospective clients and to ensure that our salespeople only take clients we can help, we are running on a full performance based model to create a win-win situation.
As you can imagine, we only work with you if it is within our means to produce positive returns for your business. You may apply for our service if you meet the following criteria:
Really, running Facebook ads is more of an investment than a cost. If your revenue generated is not paying for the ad budget,the campaign should not be continued. We also advise clients to pause campaign that are loss-making. Marketing for branding and awareness is not how we do things over here.
We recommend social media management only when you have 1)generated reasonable ROI from ads campaign and 2) have reached a sizeable audience base. Investing your budget for posts creation does not result in ROI and is not recommended. We only do it for existing clientele.
As opposed to SEM(search engine marketing) or SEO leads, there is a common argument that social media leads are less qualified.Our answer to that? It depends on how you do it. We observe less qualified leads coming throughfor Facebook lead ads and messenger ads. On the other hand, when we drive users to an external landing page for conversion, the leads are more likely to turn into sales. See our customer testimonials. At the end of the day, we want you to earn more so that we earn more.
We use many of Facebook’s inbuilt tools such as Facebook audience insights, automated rules, creative hub and Facebook analytics etc. Facebook has built many useful tools that are underutilized. For social media monitoring, we use a 3rd party software.
With every crisis, some people see it as a threat. Others see it as an opportunity. While businesses lament about the loss of organic reach and change in playing field in Social media marketing, what will you do? Find out how Ice Cube can help you ride the social media wave and enjoy massive growth in the digital age.
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