Google vs Facebook ads: How to reach the untapped market?


In any market, only 3% of your target are actively searching your product. Find out how you can maximize your exposure and reach out to the untapped market.

You are marketing to a different segment of audience when running ads on Google vs Facebook. The approach has to be tailored to each platform.


Ted Chong

Ted is the director of Ice Cube Marketing. His insights on marketing has been featured in AsiaOne Business, Singapore Business Review , e27 and TechinAsia. He graduated with a 1st class honors degree in Business IT from NTU. While not planning campaigns for clients, he enjoys a good read on books related to psychology.

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