Their previous advertising generated leads, but poor audience targeting meant too many prospects were the wrong fit — and those leads rarely converted. After Ice Cube Marketing took over the campaigns, lead generation was pushed to “new heights.”
Athleaders is a leading personal training company in Singapore. Its core service is home personal training, where coaches travel directly to clients’ homes — removing the hassle and time involved in travelling to and from a gym.
The previous agency had generated several enquiries through advertising, but poor audience targeting resulted in very low conversion rates. The business was paying for attention without getting enough of the prospects who were actually a good fit for its service.
The old approachMore leads were not the answer. Better leads were.
Ice Cube Marketing stood out because of its track record with health and fitness businesses, positive reviews and references from companies in the same industry.
The focus shifted from lead volume to profitable lead generation.
Health & fitness Industry track record
Meta + GoogleFull-funnel management
WeeklyPerformance reporting
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Lead generation catapulted and went to new heights.
High-performing advertising is not just about launching campaigns and waiting for results. It requires monitoring, communication and fast action when performance changes. When CPL increased or an issue appeared, the team investigated and acted instead of allowing performance to deteriorate. Reports included CPL, cost per acquisition and other relevant campaign metrics.
Regular, structured reports so performance is never a guessing game.
Campaigns are watched continuously, not launched and left.
Straight answers on what's working, what isn't, and why.
Full-funnel management across both platforms, coordinated together.
When CPL moves or an issue appears, the team investigates and acts.
A system built so the business never has to micromanage the ad account.
Athleaders saw a 70% increase in leads after working with Ice Cube Marketing, achieving a $26 cost per lead while also seeing a significant improvement in lead quality and conversions.
A 70% increase in leads after Ice Cube Marketing took over the campaigns.
Achieved alongside a significant improvement in lead quality and conversions, not instead of it.
That distinction is important. The win wasn’t simply generating more enquiries — it was generating more of the enquiries that actually mattered. With better targeting and stronger campaign management, Athleaders was able to consistently receive quality leads at an efficient CPL.
Improved marketing performance gave Athleaders something that is often overlooked: peace of mind. Because Ice Cube handled the advertising and provided structured weekly reporting, the Athleaders team no longer had to constantly worry about ad performance. They could focus on other parts of the business—such as operations and finance—while knowing that marketing was being monitored. That allowed the business to delegate advertising with confidence rather than feeling like it had to micromanage every campaign decision.
You can find out where your current marketing is leaking opportunities during Ice Cube Marketing’s Free Strategy Session. This custom-tailored session is designed to show you why your business may not be getting a consistent stream of customers online—and what can be changed.
Book your Free Strategy Session and discover how to build a lead-generation system focused on qualified prospects and conversions.
Topic: Avoid Price war and gain new customers
Date: 10 July 2024 Wednesday 3pm
Duration: 1hour
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