Digital Marketing Agency in Singapore
Performance Marketing for Singapore SMEs.
More than SEM. We combine Google Ads, Meta Ads, Landing Pages, CRM, WA Automation, and Conversion Rate Optimisation to turn clicks into appointments.
3–5x
Average ROAS
$5M+
Annual adspend
Digital Marketing Solutions
Six services engineered around one outcome: qualified leads that turn into revenue.
Lead Generation
Instead of using lead forms, our package uses a landing page funnel that brings in high-quality leads based on the principle of priming.
AI Digital Marketing Audit
We tap into data for AI-driven analysis of your target audience — painting a vivid picture of their needs, wants and behaviours to strengthen your messaging.
PPC
PPC is more than media buying. We're one of the few SEM & PPC agencies in Singapore that also handle conversion rate optimisation to boost ROI.
Social Media Marketing
From precise targeting to machine learning and content marketing, we harness the full potential of Facebook advertising to bring sales results.
WSQ Course
After 2 days you'll gain a sharper eye for agency selection, a stronger grip over your KPIs, and protection from ineffective strategies.
PSG Packages
As a PSG pre-approved vendor, we help SMEs tap the PSG grant to subsidise up to 50% of agency fees.
About Ice Cube Marketing
Founded in Singapore in 2015, Ice Cube Marketing is a digital marketing agency helping SMEs grow through Google Ads, Meta Advertising and lead generation. We were recognised by The Straits Times as one of Singapore’s Fastest-Growing Companies in 2025, and are a Google Partner, Meta Partner and PSG pre-approved vendor. Beyond working with businesses, we actively contribute to Singapore’s digital marketing community, sharing our experience at Google, Ahrefs Conference, Office Expo, Singapore Chamber of Commerce, NUS, SMU and HDB Hub.
Industries We Specialise In
Generic agencies write generic ads. We focus on industries where we hold years of Singapore campaign data — so we know your buyers' hot buttons and what a good cost per lead looks like before we spend a dollar.
Beauty & Aesthetics
Aesthetic clinics, salons and med-spas. Campaigns built around treatment-level demand and compliant claims.
Fitness & Wellness
Gyms, studios and wellness brands. Trial-offer funnels engineered for show-up rates, not just sign-ups.
Healthcare & Clinics
Dental, TCM, physio and specialist clinics. Patient-acquisition funnels that respect advertising regulations.
Education & Enrichment
Tuition and enrichment centres. Seasonal demand curves we've mapped over 10 years.
B2C Services
Cleaning, travel, car rental, pet care — if Singaporeans search for it, we've probably run it.
Marketing as a science, not an art.
Being an AI-First agency isn’t about sprinkling ChatGPT into ad copy. With 10 years of historical ad insights plus Gen AI’s predictive power, we model probable winners before we launch.
- Projection of your expected ROAS before spending
- $30M worth of tested campaign intelligence
- Predictive modelling on 10 years of SG ad data
Digital Marketing Results from Singapore SMEs
We have more success stories than most agencies have clients
Royal Wings Travel — 6x ROAS and 18 closed deals for a boutique travel agency
120+
leads / month
18
Deals closed
6x
return on ad spend
Royal Wings Travel, a Singapore travel agency, had relied mainly on organic Facebook marketing and had never run paid advertising. We developed a Meta Advertising and lead generation funnel featuring founder Diana as the face of the brand. The campaign generated 120+ leads per month at just $20 cost per lead and achieved 6X ROAS (Return on Ad Spend. Lead volume eventually became so strong that the Facebook Ads campaign had to be temporarily paused while the team caught up with enquiries.
House of Hows — from 5 calls to 400 leads for a tuition centre
~400
leads generated
Month 1
calls started
Island-wide
reach
House of Hows, a Singapore education provider, had relied largely on word-of-mouth after previous agencies delivered little results. Our Google Ads and Meta Advertising lead generation campaigns generated enquiries from day one, producing ~400 leads across Singapore, while ICRM automation helped their lean team manage the volume. Demand grew strong enough that the founder is now exploring franchising.
VEEP — 700 qualified leads in 5 months in a saturated market
600–700
qualified leads
5 months
to build momentum
30+
cars on the road
As a new PHV car leasing player, VEEP was drowning in DIY marketing: weekly campaign planning, daily ad monitoring, and low-quality unfiltered leads with no visibility into why they weren’t converting. We built the full engine — targeted campaigns, CRM tracking, video ads, rapid test-and-pivot cycles — delivering 600–700 marketing-qualified leads within five months and 30+ cars on the road, with prospects citing VEEP’s videos as the reason they enquired.
Athleaders — 70% more leads at $26 CPL for home personal training
+70%
more leads
$26
cost per lead
Monthly
performance reporting
Scaling Bioskin to 10x adspend profitably within 1 year
- 120+/mo
- Paid leads
- 7+ yrs
- Partnership
- 10x
- Adspend scaled
We've worked with Icecube since 2019. They generate over 100+ leads per month per campaign. Other Singapore agencies gave sub-par lead quality — some no results at all. Icecube's leads were genuine and authentic.
Ready when you are
See what your campaigns could deliver in the next 90 days
PSG grant support available — up to 50% off agency fees.
Why Choose Ice Cube Marketing?
Most agencies stop at clicks. We combine AI, data benchmarking, CRM automation and proven performance marketing to generate measurable business growth.
Data Benchmarking
Compare your business against real Singapore campaign benchmarks — cost per lead, appointment rates, conversion rates and ROI — collected from hundreds of campaigns.
View Industry Benchmarks →Sales Acceleration
Every campaign connects to our CRM, tracking each lead from ad click to closed sale with Online-to-Offline attribution.
- CRM
- WhatsApp Automation
- Calendar Booking
- Offline Conversion Tracking
AI-Powered Marketing
We use AI to analyse buyer behaviour, predict campaign performance and uncover local consumer insights before campaigns launch.
Results That Matter
Measured against qualified leads, sales, revenue and ROAS — never vanity metrics.
Transparent Partnership
20+
SG team members
$5M+
Annual adspend
2–5x
Average ROAS
In their own words
Video testimonials from our clients
Real Singapore business owners on what changed after working with us.
Who we are for — and who we are not for
The best campaigns start with the right foundation. We work with businesses that have the ambition and sales process to turn demand into growth.
Who we are for
- High-ticket service businesses
- Businesses with a sales team
- Growth-oriented businesses
Who we are not for
- Businesses doing under $200k/year in revenue
- Self-employed commission-based agents
- Restaurants relying on walk-ins
FAQ about Digital Marketing in Singapore
Straight answers about digital marketing, campaign performance and finding the right fit for your business.
How much does digital marketing in Singapore cost?
There is no minimum spend required by Facebook & Google. We recommend a certain amount of budget that would allow us to achieve a good ROI, depending on your industry. For example, B2B business would have a higher cost per lead than mass-market businesses. Our solution is made affordable for SMEs and comes with a trial to minimize risk. Besides, there is a PSG grant these days to subsidise 50% of the digital marketing fees! For a full breakdown of the costs, check this article on Digital marketing costs in Singapore.
How do I choose a digital marketing agency?
The proof is in the pudding. You will have to look at the track record of the firm you are considering. Granted, marketers may exaggerate their past results or show only favourable data, making it hard for you to discern the best digital marketing agency. While you cannot speak to each of their clients to verify results, the next best thing you can do is check out video testimonials like the ones you see at the top of this page.
I do not know where to start at all
Instead of hastily engaging a digital marketing agency, you might want to take a step back. If you are just getting started, we suggest that you check out our Youtube channel. There are tons of free educational videos up there. They come in bite sizes of 5 to 10mins each, so you are sure to get lots of insights from them without having to spend too much time. If you would like to get specific advice for your business, feel free to fill in the form below to request a free consultation.
What is the best advertising channel in Singapore?
There is no best channel. The best approach would be to mix and match based on data. It is further explained in this video which explains the concept of channel fluidity.
What is the KPI for a digital marketing campaign?
When it comes to measuring the success of a digital marketing campaign, the most critical KPI is not clicks or likes, but the actual leads generated. The key questions to ask are: How many leads are being generated, and what is the cost per lead?
At our company, we’ve spent the last 9 years gathering data from hundreds of SME campaigns across Singapore. We understand that the number of leads can vary depending on the industry and seasonality, so we aim to make the most accurate comparisons possible. We do this by benchmarking your campaign’s cost per lead (CPL) against similar businesses in your industry.
Our benchmark is based on the average CPL from multiple accounts over the past six months. If your campaign’s CPL is poorer than the benchmark, it indicates that adjustments are needed. This could involve refining the offer, improving the landing page, or altering the ad angle until we achieve the desired results. This is an iterative process focused on continuous improvement.
To ensure accuracy, campaigns within the same industry are managed by different specialists, minimizing the human factor and allowing us to focus on the campaign variables. However, if all campaigns within the same industry underperform, it could be attributed to seasonal trends. If you’d like to know the cost per lead for your specific industry, feel free to reach out.
Is it still worthwhile doing digital marketing with all the competition these days?
Digital marketing today is very different from what it was seven years ago when competition was minimal. Back then, almost anyone could put up an ad with a simple image and see great results. But those days are gone. As digital marketing has become mainstream, the tactics that once worked no longer do. In fact, five years from now, we might not even refer to it as ‘digital marketing’—it’ll just be ‘marketing,’ because it’s becoming the default approach.
However, this doesn’t mean that platforms like Facebook and Google have lost their effectiveness. Marketing has existed long before the internet and has always adapted with time. The key is to return to the fundamentals.
Interestingly, we’re coming full circle, back to the basics of Marketing 101. This means focusing on what sets your business apart and clarifying your messaging to stand out in a crowded market. While some might find this approach dry or boring, it’s not the flashy tools or cutting-edge tech that drive results. It’s about honing in on the ‘marketing’ aspect of digital marketing.
And this isn’t just theoretical. By sticking to these fundamentals, we’ve helped SMEs achieve up to 5x ROI, generate hundreds of leads each month, and even double their business. The best part? You don’t need to invest heavily in research to discover your Unique Selling Proposition (USP). With the advancements in generative AI, it’s now more affordable than ever.
Is Digital Marketing getting more expensive?
We have seen several cases whereby the CPL suddenly shoot up in certain industries. However, other industries do not experience the same rise in CPL which led us to conclude that the platforms Facebook and Google are not raising their fees significantly. The reason your CPL suddenly become expensive might be because your competitor is running an aggressive promotion that is drawing all the customers or your target audience has a change in expectations or preferences.
Should I outsource my digital marketing or do inhouse?
One of the key advantages of partnering with a digital marketing agency is that they handle the essential technical setups for you. This includes conversion tracking, split-testing, and retargeting, ensuring that the foundational elements of your campaign are properly managed.
However, there’s a potential downside: an agency may not have in-depth knowledge of your specific industry, which can be a significant drawback. For example, they might not be familiar with your competitors’ unique selling propositions (USPs) or fully understand the pain points of your target audience. Without these critical insights, the agency may resort to generic ads or discount offers, which often lead to mediocre results. Today’s consumers are savvy and can easily spot generic or inauthentic content, especially when it’s written by someone unfamiliar with Singapore’s market. This often results in cliché ad copy like ‘Are you tired of ABC?’ or ‘We are the best XYZ,’ which fails to resonate.
That’s why, at our agency, we focus on industries we know well. Over the past nine years, we’ve specialized in sectors such as beauty, education, home improvement, and healthcare B2C services. We don’t go in blind; we supplement our campaigns with thorough market research to ensure we’re making informed decisions.
If you’re looking for insights specific to your industry, we’d love to share our findings with you.
Claim your no-obligation
Free Digital Strategy Consultation
In the free consultation, find out the following for your business:
- PSG grants eligibility assessment
- Full demo of the funnel including AI and WhatsApp automation
- Confidence score and benchmark results for your business
- Latest tools and platforms such as AI avatar & TikTok
30 minutes. No obligation. PSG grant support available — up to 50% off agency fees.
