There is no minimum spend required by Facebook & Google. We recommend a certain amount of budget that would allow us to achieve a good ROI, depending on your industry. For example, B2B business would have a higher cost per lead than mass-market businesses. Our solution is made affordable for SMEs and comes with a trial to minimize risk. Besides, there is PSG grant these days to subsidize 50% of the digital marketing fees! 

The proof is in the pudding. You will have to look at the track record of the firm you are considering. Granted, marketers may exaggerate their past results or show only favourable data, making it hard for you to discern the best digital marketing agency. While you cannot speak to each of their clients to verify results, the next best thing you can do is check out video testimonials like the ones you see at the top of this page.

Instead of hastily engaging a digital marketing agency, you might want to take a step back. If you are just getting started, we suggest that you check out our Youtube channel. There are tons of free educational videos up there. They come in bite sizes of 5 to 10mins each, so you are sure to get lots of insights from them without having to spend too much time. If you would like to get specific advice for your business, feel free to fill in the form below to request a free consultation.

There is no best channel. The best approach would be to mix and match based on data. It is further explained in this video which explains the concept of channel fluidity.

When it comes to measuring the success of a digital marketing campaign, the most critical KPI is not clicks or likes, but the actual leads generated. The key questions to ask are: How many leads are being generated, and what is the cost per lead?

At our company, we’ve spent the last 9 years gathering data from hundreds of SME campaigns across Singapore. We understand that the number of leads can vary depending on the industry and seasonality, so we aim to make the most accurate comparisons possible. We do this by benchmarking your campaign’s cost per lead (CPL) against similar businesses in your industry.

Our benchmark is based on the average CPL from multiple accounts over the past six months. If your campaign’s CPL is poorer than the benchmark, it indicates that adjustments are needed. This could involve refining the offer, improving the landing page, or altering the ad angle until we achieve the desired results. This is an iterative process focused on continuous improvement.

To ensure accuracy, campaigns within the same industry are managed by different specialists, minimizing the human factor and allowing us to focus on the campaign variables. However, if all campaigns within the same industry underperform, it could be attributed to seasonal trends. If you’d like to know the cost per lead for your specific industry, feel free to reach out.

Digital marketing today is very different from what it was seven years ago when competition was minimal. Back then, almost anyone could put up an ad with a simple image and see great results. But those days are gone. As digital marketing has become mainstream, the tactics that once worked no longer do. In fact, five years from now, we might not even refer to it as ‘digital marketing’—it’ll just be ‘marketing,’ because it’s becoming the default approach.

However, this doesn’t mean that platforms like Facebook and Google have lost their effectiveness. Marketing has existed long before the internet and has always adapted with time. The key is to return to the fundamentals.

Interestingly, we’re coming full circle, back to the basics of Marketing 101. This means focusing on what sets your business apart and clarifying your messaging to stand out in a crowded market. While some might find this approach dry or boring, it’s not the flashy tools or cutting-edge tech that drive results. It’s about honing in on the ‘marketing’ aspect of digital marketing.

And this isn’t just theoretical. By sticking to these fundamentals, we’ve helped SMEs achieve up to 5x ROI, generate hundreds of leads each month, and even double their business. The best part? You don’t need to invest heavily in research to discover your Unique Selling Proposition (USP). With the advancements in generative AI, it’s now more affordable than ever.

We have seen several cases whereby the CPL suddenly shoot up in certain industries. However, other industries do not experience the same rise in CPL which led us to conclude that the platforms Facebook and Google are not raising their fees significantly. The reason your CPL suddenly become expensive might be because your competitor is running an aggressive promotion that is drawing all the customers or your target audience has a change in expectations or preferences.

One of the key advantages of partnering with a digital marketing agency is that they handle the essential technical setups for you. This includes conversion tracking, split-testing, and retargeting, ensuring that the foundational elements of your campaign are properly managed.

However, there’s a potential downside: an agency may not have in-depth knowledge of your specific industry, which can be a significant drawback. For example, they might not be familiar with your competitors’ unique selling propositions (USPs) or fully understand the pain points of your target audience. Without these critical insights, the agency may resort to generic ads or discount offers, which often lead to mediocre results. Today’s consumers are savvy and can easily spot generic or inauthentic content, especially when it’s written by someone unfamiliar with Singapore’s market. This often results in cliché ad copy like ‘Are you tired of ABC?’ or ‘We are the best XYZ,’ which fails to resonate.

That’s why, at our agency, we focus on industries we know well. Over the past nine years, we’ve specialized in sectors such as beauty, education, home improvement, and healthcare B2C services. We don’t go in blind; we supplement our campaigns with thorough market research to ensure we’re making informed decisions.

If you’re looking for insights specific to your industry, we’d love to share our findings with you.