EDGE Digital Marketing Grant - Claim up to 50% in Grant Support
SMEs are eligible for up to 50% business grant support for the adoption of DM Ice Cube Predictable Leads Generation Program, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.
Has the PSG Digital Marketing Grant Been Replaced by EDGE?
Yes. EDGE launched on 30 September 2026, replacing PSG, EDG and MRA for new applications. Existing submissions and projects under the previous schemes continue under their respective arrangements.
If you arrived here looking for the EDGE digital marketing grant, this page explains the current route and how to explore a suitable Ice Cube Marketing package.
With Ice Cube Marketing, bring your advertising, landing pages and follow-up strategy together around one goal: generating enquiries your business can turn into customers.
Explore our DM Ice Cube Predictable Leads Generation Program and find the package that fits your next stage of growth.
Funding is subject to eligibility, approved scope and grant conditions. Advertising budget and any non-qualifying items should be separately identified in your quotation.
4 Things to Know About EDGE Digital Marketing Support
Funding limit
Qualifying costs are capped at S$10,000. Eligible SMEs can receive up to 50% support, capped at S$5,000, for qualifying digital marketing costs under EDGE.
TIMELINE
Enterprise Singapore lists a one-week application outcome timeline for EDGE digital marketing support. Approval remains subject to assessment. Complete the activity and pay in full before claiming. EDGE is a reimbursement scheme, so plan your cash flow accordingly.
REPEAT APPLICATION
Used PSG Before? You May Still Qualify. Previous PSG recipients may apply for EDGE support for new projects, subject to eligibility and restrictions on previously supported solutions.
eligibility
Have at least 30% ownership (direct or indirect) by Singaporean(s) and/or Singapore PR(s), determined by the ultimate individual ownership
Packages
Our package options bring together customer acquisition and the steps that help an enquiry move towards a sale. We will explain the deliverables, campaign approach and costs before you decide.
Search & Social Advertising
DM Ice Cube Predictable Leads Generation Program — SEM + SMA
Reach people searching for your services and introduce your business to relevant audiences on social media.
Combine campaign setup, advertising copy, creative development and a focused landing page. Test different messages and audiences to learn which combinations attract stronger enquiries.
Best suited to: Businesses that need a more structured approach to generating leads through search and social advertising.
Search & Social Advertising with Video
DM Ice Cube Predictable Leads Generation Program — SEM + SMA + Video
Help prospects understand your service and build confidence before the first conversation.
Video can show your team at work, explain your approach and make customer experiences easier to understand. Bring those stories into your campaigns to give prospects a clearer reason to enquire.
Best suited to: Businesses where trust, expertise or explaining the service plays a major role in the buying decision.
Search & Social Advertising with WhatsApp
DM Ice Cube Predictable Leads Generation Program — SEM + SMA + WhatsApp
Keep enquiries moving while interest is still fresh.
Connect lead generation with WhatsApp follow-up and CRM automation. Help your team respond promptly, organise conversations and see which leads need attention.
Best suited to: Businesses that receive enquiries but lose opportunities through slow or inconsistent follow-up.
Why Work with Ice Cube Marketing?
Connect marketing to your sales process
Generating an enquiry is one step in winning a customer. We consider the message that attracts a prospect, the page they visit and the follow-up they receive. This helps you spot where interested people are dropping off.
Give customers a reason to choose you
Your business needs a convincing answer to “Why should I choose you?” We work on communicating your offer, strengths and customer proof so your campaigns have more to say than a discount.
Improve campaigns through testing
Marketing decisions become more useful when they are based on what customers actually respond to. We test campaign elements and use the results to guide the next improvement.
Understand what you are paying for
We explain the recommended scope and quotation so you can assess the investment against your business goals. You should understand both the work being delivered and the role your own sales team plays.
Who is this for
Is Your Marketing Bringing Enquiries but Too Few Customers?
- People enquire and disappear. Review whether your advertising sets the right expectations and whether follow-up gives prospects a reason to continue.
- Advertising costs keep rising. Strengthen your offer, message and conversion process so each opportunity has a better chance of producing value.
- Your reports show activity without a clear business outcome. Connect campaign conversations to the leads and sales your team can track.
- You rely heavily on referrals. Explore an additional way to reach potential customers beyond your existing network.
Grant application process
Your authorised staff must submit applications and claims. We can explain our quotation and deliverables; we cannot submit on your behalf.
Request a consultation for needs analysis
If there is a fit, a quotation will be provided
Submit grant application at the government portal
Accept the letter of offer
Confirm and launch project with Icecube
Submit for Claims
Unparalleled track record
We have one of the most number of results-driven video endorsements in the industry. Forget about exaggerated track record or overblown numbers, watch the proof for yourself. Seeing is believing.
Client experiences are specific to their businesses. Outcomes depend on factors including the offer, market, budget and sales follow-up.
Cailyn
Bioskin Holdings
Hundred of leads per campaign for 3 years running!
Cailyn
Bioskin Holdings
Charmain, Forbes 30 under 30,
Founder of Quickdesk
High-quality leads result in a 40% revenue increase
Charmain, Forbes 30 under 30,
Founder of Quickdesk
Eugene Seah
Marketing Director, iPoise Design Pte Ltd
Grew from 2 to 10 people
Eugene Seah
Marketing Director, iPoise Design Pte Ltd
Rajan Chettiar
Founder and Managing Director, Rajan Chettiar LLC.
300% times better ROI than previous agency
Rajan Chettiar
Founder and Managing Director, Rajan Chettiar LLC.
Zak Salleh-Chew
Managing Director, CA International College
Sales increased by 30%. Campaign paid for itself many times over!
Zak Salleh-Chew
Managing Director, CA International College
Darrin
Principal,
Knowledge Trail Learning Centre
ROI increased significantly. Leads that can be closed in 1 phonecall!
Darrin
Principal,
Knowledge Trail Learning Centre
Nancy Ho
Author & Founder, Nancy Ho Academy
Doubled our revenue!
Nancy Ho
Author & Founder, Nancy Ho Academy
Carol Chen
Founder Maskela
8x ROI!
Carol Chen
Founder Maskela
Ivy
Co-Founder, DoMyHair
40% increase in revenue
Ivy
Co-Founder, DoMyHair
Jane
CEO, CitiBeauty Aesthetics
Opened 3rd outlet in Singapore
Jane
CEO, CitiBeauty Aesthetics
Suitable industries
Beauty
Education
Home improvement
Healthcare
FAQ
Previous PSG recipients may apply for new EDGE projects. The same previously supported project cannot be funded again; solution-specific restrictions also apply. Check your previous support before proceeding.
- Registered and operating in Singapore.
- At least 30% ultimate Singapore citizen/PR ownership.
- Not home-based.
- No work or payment before application.
- No previous grant application for this solution.
- Solution used in Singapore.
Enterprise Singapore permits purchases after submission at the applicant’s risk. Approval is not guaranteed. We recommend waiting for the offer before committing.
No. EDGE is not supported under SFEC.
A company with group annual turnover of no more than S$100 million or group employment of no more than 200.
No. You must fulfil the approved terms and supply the required claim evidence.
Ask for an itemised quotation showing the service scope, duration, advertising budget, optional items and GST. This makes it easier to understand the total investment and compare the recommendation with your business needs.
Our approach is best suited to businesses with existing customers, a proven service, capacity to grow and a team ready to follow up with enquiries. These are our commercial-fit considerations, separate from government eligibility.
We work with service businesses such as education providers, beauty businesses, home improvement companies and healthcare providers. The consultation helps us assess your specific offer and customer journey.
Start with the bottleneck. If you need more enquiries, review your acquisition strategy. If prospects need reassurance, explore video. If enquiries go unanswered or follow-up is inconsistent, discuss the WhatsApp option. We will assess suitability during your consultation.
Put Your Next Marketing Investment Behind a Clear Growth Plan
Tell us what you sell, who you want to reach and where your current marketing falls short.
During your SME Strategy Walkthrough & Grants Consultation, we will discuss your business goals, review suitable package options and explain the next steps for checking grant eligibility.
Grant information checked on 14 October 2026. Refer to Enterprise Singapore’s current requirements and your Letter of Offer for the terms that apply to your project.
