Tink-It × IceCube: a marketing case study

Doubled number of new clients and expanded to new location

A case study of how Tinkit Education moved beyond personal reputation and organic referrals to build a more consistent, scalable way to reach parents, generate leads, nurture prospects, and grow the business.

A real Tink-It Education case study, verified results

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Hear it from Dr Siti Mariam in the video below

Watch the Tink-It case study

Hear the story straight from Dr Siti Mariam

The client

Growth had a ceiling, and it was personal reputation

The client is Dr Siti Mariam, an Educational Therapist and founder of Tinkit Education. Tinkit Education supports students and parents in their learning and developmental journey, focusing on behavioural challenges and learning difficulties. At the time of engagement, the business was in its third year of operation.

Dr Siti Mariam reached out to IceCube because she realised that in order to help more students, she needed to go beyond relying on personal reputation and organic referrals. She needed a way to consistently reach parents at scale and build both her personal brand and company brand.

As a business owner managing curriculum development, staff, and daily operations, she found it extremely challenging to focus on marketing consistently. Marketing was important, but it competed with many other priorities in running and growing the business.

What was happening before IceCube

She initially handled her own social media marketing, including attending Facebook marketing classes.
While results were positive at the start, performance declined over time as competition increased and platform algorithms changed.
She had also engaged multiple other social media marketing agencies prior to IceCube.
Initial spikes in leads during the first month, followed by a sharp drop-off in subsequent months.
Other agencies struggled to maintain momentum and often said her audience was "too unique" to generate consistent leads.
Copywriting was not optimized enough to attract and convert parents effectively.
Marketing efforts were inconsistent and difficult to sustain alongside business operations.

Why she decided to work with IceCube

Familiarity, an honest listen, and a budget that made sense

IceCube’s ads appeared repeatedly on her Facebook feed, which built familiarity and trust.

Initially, she was hesitant due to cost, as her business was still young and had limited resources.

Unlike other agencies that proposed high, unaffordable starting budgets, IceCube offered a more affordable entry point, with the ability to scale gradually.

During the consultation, Aaron listened more than he spoke, allowing her to explain her clients’ pain points and the solutions she provides.

IceCube proposed a clear, realistic plan aligned with her business capacity and growth goals, which gave her confidence to proceed.

During the work with IceCube

A system built to manage, nurture, and improve the lead flow, not just generate it

A CRM built for follow-up

IceCube's CRM system let her track all leads in one dashboard, categorise leads by interest level, and monitor follow-ups more effectively.

WhatsApp automation

Automated WhatsApp follow-up messages kept prospects engaged, and IceCube analysed stagnation points and recommended improvements rather than letting campaigns stall.

A Growth Strategist, from month 4

John, a dedicated Growth Strategist, joined in month four with strategic ideas to further optimise and scale the system.

The business impact

From one location to a growing team

Doubled the number of clients

Doubled the size of her team

Rented an additional space to accommodate the growing number of clients

Experienced strong and positive business growth within a short time frame

Gained confidence in scaling the business sustainably

From cautious client to trusted partner

Initially, Dr Siti Mariam was cautious due to budget concerns and past experiences with other agencies. Over time, her perception shifted significantly because:

IceCube demonstrated consistent transparency and responsiveness
The team actively listened and adapted strategies based on performance and feedback
They took time to understand her clients' pain points and solutions deeply
She felt supported, valued, and involved in decision-making

She now sees IceCube as a trusted business partner, and strongly recommends IceCube to SMEs and growing businesses that need reliable, scalable marketing support.

More than lead generation

IceCube goes beyond lead generation by advising on lead nurturing and conversion, not just acquisition.

They proactively suggest ways to retain and follow up with leads that initially show interest but do not convert immediately.

The team remains responsive, transparent, and open to discussions whenever performance plateaus.

Dr Siti Mariam views IceCube as a long-term partner, not just a service provider, especially as she plans to scale further.

Want to find out the 5 critical elements in creating trust and overcoming skepticism over the internet?

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After working with IceCube

Within the first 3 months

≈200Leads generated

US$30Cost per lead (CPL)

20Appointments booked

≈10New sales closed, ~50% of appointments

These results were achieved despite the business not being in a peak enrollment period.

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Doubled number of new clients and expanded to new location

Hear the story straight from Dr Siti Mariam

Growth had a ceiling, and it was personal reputation

What was happening before IceCube

Familiarity, an honest listen, and a budget that made sense

A system built to manage, nurture, and improve the lead flow, not just generate it

A CRM built for follow-up

WhatsApp automation

A Growth Strategist, from month 4

From one location to a growing team

More than lead generation

Want to find out the 5 critical elements in creating trust and overcoming skepticism over the internet?

Take advantage of our Free Strategy Session

Within the first 3 months

Tell us a bit about your business

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