Tink-It

Doubled number of new clients and expanded to new location

The client is Dr. Siti Mariam, an Educational Therapist and founder of Tinkit Education.
 Tinkit Education supports students and parents in their learning and developmental journey, focusing on behavioural challenges and learning difficulties. At the time of engagement, the business was in its third year of operation.

Before Working with IceCube

Dr. Siti Mariam reached out to IceCube because she realized that in order to help more students, she needed to go beyond relying on personal reputation and organic referrals. She needed a way to consistently reach parents at scale and build both her personal brand and company brand.

As a business owner managing curriculum development, staff, and daily operations, she found it extremely challenging to focus on marketing consistently. Marketing was important, but it competed with many other priorities in running and growing the business.

  • She initially handled her own social media marketing, including attending Facebook marketing classes.
  • While results were positive at the start, performance declined over time as competition increased and platform algorithms changed.
  • She had also engaged multiple other social media marketing agencies prior to IceCube.
  • Initial spikes in leads during the first month, followed by a sharp drop-off in subsequent months.
  • Other agencies struggled to maintain momentum and often said her audience was “too unique” to generate consistent leads.
  • Copywriting was not optimized enough to attract and convert parents effectively.
  • Marketing efforts were inconsistent and difficult to sustain alongside business operations.
  • IceCube’s ads appeared repeatedly on her Facebook feed, which built familiarity and trust.
  • Initially, she was hesitant due to cost, as her business was still young and had limited resources.
  • Unlike other agencies that proposed high, unaffordable starting budgets, IceCube offered a more affordable entry point, with the ability to scale gradually.
  • During the consultation, Aaron listened more than he spoke, allowing her to explain her clients’ pain points and the solutions she provides.
  • IceCube proposed a clear, realistic plan aligned with her business capacity and growth goals, which gave her confidence to proceed.

During the Work with IceCube

  • Introduction of IceCube’s CRM system, which allowed her to:
  • Track all leads in one dashboard
  • Categorize leads based on interest level
  • Monitor follow-ups more effectively
  • Use of WhatsApp automation for follow-up messages and continued engagement with leads
  • IceCube’s willingness to analyze stagnation points and recommend improvements instead of letting campaigns stall
  • In Month 4, the introduction of a Growth Strategist (John) who provided strategic ideas to further optimize and scale the system

Initially, Dr. Siti Mariam was cautious due to budget concerns and past experiences with other agencies. Over time, her perception shifted significantly because:

  • IceCube demonstrated consistent transparency and responsiveness
  • The team actively listened and adapted strategies based on performance and feedback
  • They took time to understand her clients’ pain points and solutions deeply
  • She felt supported, valued, and involved in decision-making

As a result, she now sees IceCube as a trusted business partner and strongly recommends IceCube to SMEs and growing businesses that need reliable, scalable marketing support.

After Working with IceCube

Within the first 3 months of working with IceCube:

  • Generated approximately 200 leads
  • Achieved a cost per lead (CPL) of USD 30
  • Converted leads into 20 appointments
  • Closed approximately 50% of appointments, resulting in around 10 new sales

These results were achieved despite the business not being in a peak enrollment period.

  • Doubled the number of clients
  • Doubled the size of her team
  • Rented an additional space to accommodate the growing number of clients
  • Experienced strong and positive business growth within a short time frame
  • Gained confidence in scaling the business sustainably
  • IceCube goes beyond lead generation by advising on lead nurturing and conversion, not just acquisition.
  • They proactively suggest ways to retain and follow up with leads that initially show interest but do not convert immediately.
  • The team remains responsive, transparent, and open to discussions whenever performance plateaus.
  • Dr. Siti Mariam views IceCube as a long-term partner, not just a service provider, especially as she plans to scale further.

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