Case study · Maximal Yield Personal Training

From losing $9k to tripling client base in 5 months

Maximal Yield, a personal training business, had already spent $9,000 with another agency and had zero clients after three months. Working with Ice Cube changed that entirely.

No case study actors. This is Matthias's business, and these are its own reported numbers.

Every figure on this page comes from Maximal Yield's case study record.

A couple of months, not a couple of years, to see the client base triple.

Case study

3×Clients

4×ROAS

In his own words

See the story behind the results

Hear Matthias explain, in his own words, what changed after he started working with Ice Cube. Filmed at Maximal Yield.

Before Ice Cube

$9,000 spent. Zero clients.

Before working with Ice Cube, Matthias had already invested in digital marketing. He hired another agency and spent approximately $9,000 on advertising. That agency told him results would come within three to six months.

Three months in, he had zero clients. He was paying for marketing every month with no way to know whether it would ever produce a client, and that uncertainty was a cost of its own.

$9KAdvertising investment

3Months waiting for results

0Clients

The client

Maximal Yield

Maximal Yield is owned by Matthias. The business provides personal training for people who want to lose weight, gain strength and lead healthier lives, a service built on helping clients reach their own health and fitness goals.

PERSONAL TRAININGSERVICE-BASED BUSINESSOWNER-OPERATED

Maximal Yield's training floor, mid-session.

The turning point

He found Ice Cube on Facebook. He decided to try once more.

After a disappointing experience with his previous agency, Matthias discovered Ice Cube Marketing through his Facebook feed and decided to give it a try. What followed was not just another advertising campaign.

Inside an Ice Cube strategy review.

MarketingDigital advertising

CRMProspect & client system

AutomationReduced manual replies

Landing pageOptimised for prospects

OptimisationReviewed on an ongoing basis

Illustrative. Not one service, a connected client acquisition system.

How it works

A system, not a single campaign

Planning the client acquisition system.

01 · Attract

Attract

Digital marketing generates opportunities.

02 · Capture

Capture

Landing page optimisation helps capture prospects.

03 · Automate

Automate

CRM and automation reduce manual communication.

04 · Optimise

Optimise

Campaigns and systems are reviewed and improved continually.

05 · Convert

Convert

The result: a more consistent flow of new clients.

Illustrative representation of the process Matthias described, not a guaranteed sequence of results.

After Ice Cube

The numbers Matthias reported

3×

Client base

Matthias reported that his client base tripled after working with Ice Cube for a couple of months.

4×

Return on ad spend

He achieved a four times return on his ad spend.

Consistent

New client flow

He began experiencing a consistent flow of new clients every month.

The comparison

Same business. Different trajectory.

Before Ice Cube

Shrinking client base

$9,000 spent with previous agency

Zero clients after three months

Uncertainty about digital marketing

Stress from spending without knowing the return

Manual prospect communication

After Ice Cube

3× client base

4× return on ad spend

Consistent flow of new clients

Greater confidence, less uncertainty

CRM and automation in place

More time to focus on existing clients

Beyond ads

It was never only about advertising

Ice Cube did not simply run ads for Maximal Yield. It built the system underneath them.

CRM & automation

Reduced the amount of manual communication Matthias needed to handle with prospects.

Landing page optimisation

Created a more structured path for prospects to move through.

System integration

Connected the marketing and lead management process end to end.

Monthly strategy meetings

Gave Matthias visibility into the optimisation work planned for the following month.

Ongoing optimisation

The campaign continued to be reviewed and improved over time.

The human impact

Marketing stopped being something he worried about every month.

The tripled client base and steadier flow of new leads reduced a specific kind of stress: spending money on marketing without knowing whether it would ever produce a client.

CRM and automation cut down the time Matthias spent manually replying to prospects, freeing him to spend more time with the clients he already had.

By his own account, Ice Cube made a difference in his life, and he said he would recommend the agency to other service-based businesses.

The partnership

He didn't just get results. He signed a year.

After the initial three months, Matthias chose to continue working with Ice Cube and signed a one-year contract.

01Measurable results

02Consistent flow of new clients

03CRM and automation

04Time saved on manual replies

05Monthly strategy meetings

06Landing page optimisation

07Ongoing optimisation

08A collaborative relationship

09Ice Cube open to his ideas

1 yearContract signed after the initial 3-month period

From / to

The transformation, start to finish

From

Shrinking client base

↓

$9K already spent

↓

Zero clients after 3 months

↓

Uncertainty & stress

3× client base

↓

4× ROAS

↓

Consistent new clients

↓

Confidence & predictability

↓

Long-term partnership

Talk to us

Stop guessing whether your marketing is working.

Matthias spent $9,000 with an agency and got nothing. With Ice Cube, his client base tripled and he stayed for another year. If you run a service-based business and you are tired of wondering whether your marketing will ever produce a client, this is the conversation to have.