M2 Massage

Going from 40 to 155 appointments per month

M2 Massage provides outcall massage services to clients at homes, hotels, yachts, corporate spaces, and events.

Before Working with IceCube

  • Understanding and adhering to platform algorithms (e.g., Google and social media platforms), which have complex rules and regulations.
  • Audience targeting - understanding and effectively reaching the right audience was difficult. Additionally, as the co-founder and chief marketing officer, Faizal struggled with micromanaging all aspects of the business, especially the marketing, which became overwhelming.

They had engaged other marketing agencies before IceCube but were dissatisfied with their approaches. The direction taken by the previous agencies did not align with M2 Massage’s comfort level, leading them to stop those engagements and manage marketing on their own.

The client did not provide specific metrics for results before IceCube, but Faizal indicated that the process of managing marketing independently was challenging, and the previous agencies did not deliver the expected results or alignment with their business direction.

Faizal discovered IceCube through online videos and was convinced to take the next step after watching the videos. The decision was influenced by IceCube’s marketing approach, which seemed to align with M2 Massage’s needs. Additionally, Faizal sought external support to manage the increasingly overwhelming marketing tasks.

During the Work with IceCube

Ad optimization

IceCube was able to resolve disapproved ads and issues with images and keywords efficiently, thanks to their partnerships with Facebook and Google.

Growth in appointments

The significant rise in appointments (3x increase) and a 58% sales increase were standout results.

Demand management

At one point, M2 Massage had to ask IceCube to slow down the campaign due to the high volume of bookings.

Team collaboration

Regular Zoom meetings led by IceCube’s team, particularly Jarrell, helped address issues, solve problems, and maintain a strong partnership.

After Working with IceCube

Monthly appointment rate increased 3x: From around 40 appointments per month to about 150-155.

Sales increased by 58%.

The business saw substantial growth in the number of bookings and client conversions, which required M2 Massage to hire more therapists to meet the growing demand.

IceCube's system helped manage and streamline the scheduling process, allowing for more efficient coordination between the admin team and therapists.

  • The surge in demand led M2 Massage to expand their team by hiring additional therapists to accommodate the increased bookings.
  • The demand was so high at one point that the client asked IceCube to slow down the bookings due to manpower constraints.
  • The business gained stability and now plans to scale further by offering in-call services, highlighting the long-term strategic impact of IceCube's work.
  • Ability to resolve issues with disapproved ads, images, and keywords through their partnerships with Facebook and Google.
  • Professionalism and dedication in helping the business grow.
  • Strong relationship and rapport built over time, which goes beyond business and feels more like a partnership.
  • IceCube’s ability to provide consistent support and solutions through regular Zoom meetings and active engagement.
  • The client’s perception of IceCube has become increasingly positive over time. Faizal and Hafizul appreciate the genuine relationship IceCube has built with them, emphasizing how IceCube goes beyond just delivering numbers and cares deeply about the success of their business.
  • Faizal and Hafizul feel that IceCube goes the extra mile, which has fostered trust and loyalty. They are extremely grateful to the team, naming several key members and expressing their sincere gratitude.
  • The client views IceCube as an integral part of their team and feels proud to call them a partner. They would give IceCube the highest possible rating for their performance, beyond the traditional scale.

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