15 Daily Online Enquiries with 30% Conversion

A high-converting landing page rewrite for Ichiban Spa based on the current case study, with stronger persuasion, clearer proof, and more deliberate calls to action.

CASE STUDY VIDEO

Watch how Ichiban Spa transformed its online enquiry flow with Ice Cube Marketing.

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The Result: More Enquiries. More Store Visits. More Opportunity to Sell.

Ichiban Spa came to Ice Cube Marketing with a familiar problem: they had tried online promotion, but the marketing was not producing the customer acquisition or store visibility they needed.

After partnering with Ice Cube, Ichiban Spa saw a consistent flow of 15 to 20 online enquiries every day, with approximately 30% of enquiries converting into in-store visits. For the business, that meant online marketing was no longer just about generating attention—it was creating real opportunities for customers to walk through the door.

15–20online enquiries

30%converted to in-store visits

Dailyflow of enquiries

Before Working with Ice Cube: The Marketing Wasn’t Producing Enough Customers

Ichiban Spa specializes in lifestyle experiences and spa services, including massage techniques and health and body management services. The business wanted to attract more customers and improve awareness of its location and services.

The problem was not simply a lack of advertising. Ichiban Spa had already attempted to promote itself online. The issue was that those efforts did not create a significant improvement in customer acquisition or store visibility.

Customer acquisition was difficult: the business needed a more dependable way to attract potential customers.

Store visibility was low: more people needed to discover Ichiban Spa and understand what it offered.

Previous online promotion had disappointed: earlier efforts did not generate the meaningful improvement the business expected.

Why Ichiban Spa Chose Ice Cube Marketing

The partnership was not built around promises alone. Ichiban Spa was persuaded by the way Ice Cube approached the business and its willingness to get involved in the details that affect marketing performance.

Timely campaign adjustments: Ice Cube could adapt monthly promotions and advertising creatives when the market or offer required a change.
Hands-on support: the team could go beyond advertising, including telemarketing support when needed.
Real effort to understand the customer experience: Eddy visited the spa personally to experience the services and better understand the business.

During the Campaign: Marketing That Stayed Close to the Business

One of the biggest differences was the level of involvement. Rather than simply launching ads and waiting for a monthly report, Ice Cube worked to understand what happened after an enquiry came in and what potential customers wanted to know.

Hands-On Dedication

Eddy visited Ichiban Spa twice to experience the services firsthand. That level of involvement gave the marketing team a closer understanding of the actual customer experience—something that is difficult to capture from a distance.

A Proactive Telemarketing Team

Kathy and Rachel proactively reached out to learn about Ichiban Spa’s services, the questions customers typically asked, and how the business operated. This helped connect the marketing activity with the real conversations happening on the ground.

Fast Issue Resolution

Ichiban Spa had experienced slow responses from previous agencies. With Ice Cube, issues were addressed within the same day or the next day—a responsiveness the client specifically appreciated.

The Trust Shift: From Skepticism to Confidence

When a business has already spent money on online promotion without seeing meaningful results, skepticism is natural. Ichiban Spa initially had reasons to be cautious about working with another marketing agency.

The perception changed as Ice Cube demonstrated three things consistently: a genuine effort to understand the business, proactive communication, and tangible marketing results.

We understood the business:

including experiencing the service firsthand.

We stayed proactive:

communication and follow-up did not depend solely on scheduled meetings.

We focused on outcomes:

the campaign generated 15–20 daily enquiries, with around 30% converting into in-store visits.

After Working with Ice Cube: A Consistent Flow of Enquiries

The campaign changed the role of online marketing for Ichiban Spa. Instead of hoping that promotions would create occasional spikes in interest, the business gained a more consistent flow of enquiries.

15–20 online enquiries per day were generated.
Approximately 30% of enquiries became in-store visits.
Customer acquisition improved through a more consistent source of potential customers.
Store visibility improved as more prospects discovered Ichiban Spa and its services.
Marketing operations became more responsive through timely adjustments and reliable telemarketing support.

What This Means for a Service Business

Generating enquiries is only the first step. For a spa, clinic, fitness business, tuition centre, professional service, or other appointment-based business, the real value comes when marketing creates conversations that can become visits, appointments, and sales.

Ichiban Spa’s result demonstrates the importance of connecting advertising with the rest of the customer journey: the offer, the landing page, the enquiry, the follow-up process, and the eventual in-person visit.

The 5 Critical Elements for Turning Online Attention into Trust

If your business is struggling to convert online traffic into genuine enquiries, the problem may not be your product or service. It may be the way the entire online-to-offline journey is structured.

A Clear Reason to Act

Give prospects a compelling reason to enquire now instead of simply presenting a list of services.

Trust Before the Sales Conversation

Use proof, credibility, relevant information, and a clear message to reduce uncertainty before the prospect speaks to your team.

The Right Online Funnel

Build a journey that complements your existing sales process so that interested prospects do not fall through the cracks.

Fast and Relevant Follow-Up

An enquiry has value only when someone responds, understands the prospect’s needs, and moves the conversation forward.

Continuous Testing and Optimisation

Use campaign data to identify what works, improve the weak points, and scale the combinations that produce better outcomes.

Ready to Build a More Consistent Stream of Customers?

You do not need to guess whether your current marketing is working. You need to understand where potential customers are being lost—and what can be improved.

Take advantage of a free Strategy Session with Ice Cube Marketing and get a clearer picture of what could be limiting your online customer acquisition.

Understand the online funnel that complements your existing sales process, so opportunities do not fall through the cracks and your marketing budget is used more effectively.
Identify your most compelling call-to-action offer—the reason your target customer should take the next step.
Spot untapped opportunities and gaps in your current marketing that could be exploited for faster improvements.
See how real-time call tracking and audience conversion systems can help connect marketing activity to sales outcomes.
Review relevant case studies and see what other businesses are doing to continually generate leads and sales online.

Free Strategy Session

Want to find out the 5 critical elements in creating trust and overcoming skepticism over the internet? And see how you can apply the same idea to your business?

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