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House of Hows Education provides tuition and education services for students. The company helps students improve academically, with more than 90% of their students reportedly achieving distinctions under their tutelage. The business focuses on helping children perform better in school and preparing students for important exams such as PSLE.
The founder, Laura, emphasized that their teaching methods and educational support had already helped thousands of students before engaging Ice Cube Marketing.
Before engaging Ice Cube Marketing, House of Hows Education mainly relied on word-of-mouth referrals to grow the business. Although the tuition centre had already helped thousands of students achieve strong academic results, the client felt that growth was slow and limited because not enough people knew the business existed.
Laura shared that they had a strong product and effective teaching methods, but they struggled to reach more parents and students in a highly competitive market. The business was often overshadowed by competitors on social media, making it difficult to increase brand visibility and awareness.
Many parents only discovered the tuition centre very late, sometimes just two to three months before major exams like PSLE, which reduced the opportunity to help students earlier. The client also faced a bottleneck in lead generation and found it difficult to scale outreach despite having proven results and positive student outcomes.
Laura described the business as “a little beacon trying to shine brightly” but struggling to stand out among competitors.
Yes. The client had previously worked with multiple marketing agencies before Ice Cube Marketing. The client shared that they had previously worked with several marketing agencies that offered various packages and made many promises about what they could deliver. However, these agencies often claimed that results would only be visible after six months, while their advertising campaigns produced very poor outcomes and insignificant lead generation results. Despite spending a considerable amount of money on marketing, the client experienced very few enquiries and felt that the agencies were mainly buying time instead of delivering meaningful business growth. The client also tried social media marketing efforts previously but found them ineffective.
Several factors convinced the client to work with Ice Cube Marketing, starting with the immediate results they experienced, as on the very first day of the campaign they already received “endless” calls and their phone “literally became a hotline,” which was significantly faster than any previous agency they had worked with.
The client was also highly impressed with the team’s responsiveness and support, especially Ivan, as last-minute changes were handled quickly, QR codes were generated within an hour, and issues were resolved without delays or excuses. In addition, they appreciated the structured and professional approach, including strong campaign planning, well-written copywriting, organized execution, and proactive management that required little to no follow-ups.
Overall, the client also valued the hands-off convenience of the service, as everything was handled smoothly by the team, allowing them to focus on running their business.
Several standout moments were highlighted during the campaign with Ice Cube Marketing, with the biggest “aha” moment being the immediate results achieved on the very first day of the campaign. The client shared that they received endless incoming calls immediately after launch and that their phone “literally became a hotline,” which was a massive contrast compared to their previous experiences with other agencies.
The client was also highly impressed by the responsiveness of the team, as last-minute amendments were handled quickly, problems were resolved within hours, and there were no delays or excuses. Another highlight was the efficiency of the ICRM system, which helped automate communication, manage large volumes of leads efficiently, and simplify daily operations.
The video production experience also stood out positively, as the team brought professional equipment, provided teleprompters, prepared scripts professionally, and guided the client throughout filming by giving helpful feedback and support to improve delivery and confidence on camera.
In addition, the client appreciated the team’s structured planning and proactive campaign management, as everything was well-organized and there was no need to constantly chase updates or follow up on tasks. No major conflicts, miscommunication, or negative experiences were mentioned during the engagement. The only challenge highlighted was that some leads could not convert because the tuition centre location was too far for certain parents, although the client viewed this positively because it revealed strong demand across Singapore and created opportunities for future business expansion and franchising
The campaign with Ice Cube Marketing generated significant business growth and measurable results for House of Hows Education. Since working with Ice Cube Marketing, the business generated approximately 400 leads, with immediate lead flow starting from Day 1, resulting in continuous incoming calls and enquiries.
The campaign also significantly increased the company’s market awareness and improved its visibility across Singapore, with enquiries coming from areas such as Woodlands, Choa Chu Kang, Jurong, Punggol, Bukit Timah, and other west and north regions. Out of every 10 leads, around 3 were qualified leads, while the remaining leads were mostly limited by geographic distance rather than lack of interest, proving there was strong demand for their tuition services beyond their immediate location.
In addition, the ICRM system helped streamline operations by tracking where leads came from, automating communication, sending bulk information instantly, and improving efficiency in managing hundreds of leads. The client shared that without the automation system, manually handling and messaging 400 leads individually would have been extremely time-consuming.
The marketing campaign by Ice Cube Marketing created significant expansion opportunities for House of Hows Education by increasing market demand, strengthening brand recognition, and validating that there was strong interest in their tuition services across different parts of Singapore.
As enquiries started coming in from multiple regions beyond their immediate location, the business saw opportunities to expand through franchising and recruit like-minded franchise partners to grow the brand further. The campaign also gave the client greater confidence in scaling the business, as potential franchise partners could potentially begin operations with students already waiting to register at their tuition centres.
Overall, the results demonstrated that Ice Cube’s marketing system was not only effective in generating awareness and leads, but also in creating scalable long-term business growth opportunities.
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