Do My Hair

Increasing revenue by 20-40% and attracting recurring customers

Do My Hair, is a hair salon offering hairdressing services. It was established in June 2018 and is located at Orchard Gateway.

Before Working with IceCube

The client reached out to IceCube Marketing because they were struggling to attract walk-in customers. They had a steady flow of loyal customers but needed help in expanding their customer base, especially because their location, in a corner unit, made it difficult for potential customers to notice them.

Their marketing efforts appeared to be minimal, relying mainly on loyal customers.

Prior to working with IceCube, the salon’s customer base was limited to loyal customers, and they struggled with bringing in new walk-ins.

IceCube Marketing’s expertise in marketing and their ability to provide suggestions on how to manage and grow the business convinced Do My Hair to collaborate with them. The salon owners felt honored to work with IceCube, recognizing their experience and potential to help the business.

During the Work with IceCube

The most notable highlight was the success of attracting high-quality, returning customers, despite the challenge posed by their corner location. The effectiveness of IceCube’s marketing strategy in generating both new and loyal clientele was a surprising and impactful moment for the salon.

The client’s perception of IceCube has remained positive throughout their collaboration. Initially, they were honored to work with the agency and over time, their trust in IceCube’s expertise deepened due to the tangible results in revenue growth and new customer acquisition. Their positive experience has been further reinforced by the friendly, easy-to-reach team at IceCube.

After Working with IceCube

The partnership with IceCube led to a 20-40% increase in revenue. IceCube's marketing efforts successfully attracted new customers, many of whom became returning clients. This brought significant business growth, considering their previous struggles with attracting walk-ins.

The increased revenue and the success of attracting high-quality, returning customers suggest significant business improvement. The salon was able to sustain and grow its customer base.

The salon continues to work with IceCube because of their proven ability to attract new customers and their friendly, approachable, and responsive team. They found it easy to communicate with IceCube and appreciated their marketing expertise.

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