Debunking the Myth: How Fear-Based Ads Fall Short and What Really Works
In this article, we will explore a powerful technique that can significantly enhance your marketing results and help you acquire twice as many customers while utilizing the same ad budget. By shifting your message from future problems to current problems, you can tap into a more effective approach that resonates with your target audience. We […]
7 Types of Digital Marketing Agency in Singapore that you’ve always mistaken as the same
It is 2023! You are probably wondering if you should still hire an agency! ChatGPT came out in the same year and took the world by storm. It turned the term “AI” from just a corporate buzzword into an everyday tool. Besides Chatgpt, new revolutionary AI tools such as Midjourney, Dall-E and Descript can do […]
How much does it cost to do Facebook Advertising in Singapore?
Unlike advertising on traditional mediums such as Straits Times where you fork out $7000 to buy a ”half-page ad space” , things are very different on Facebook. So how much will it cost to advertise on Facebook? One of the biggest difference in ads pricing on Facebook vs traditional media is the flexibility in choosing your […]
YouTube Ad Costs in Singapore – Are YouTube Ads Worth the Money?
It is no secret that numerous SMEs in Singapore have had their fingers burnt from their engagement with a digital marketing agency. To quote Eugene from i.Poise Design, a boutique firm in Singapore: “Even after advertising for 1 year and spending nearly $15,000 with this company, we had hardly 2 genuine leads and any ROI” Before […]
9 traps of facebook marketing that causes Singapore business owners to burn time and money
When it comes to Facebook marketing, recent months has been nothing short of happening. In mid-2021, iOS 14.6 update dealt a massive blow to Facebook that cost them an estimated $10billion. Facebook was also under a lot of fire for privacy issues. Towards the end of the year, Facebook also announced the change of its […]
3 ways to market like you are reading your prospects’ minds
One of the biggest challenges that you face as a business owner is to get your marketing to engage your prospects. The average person sees 1,700 banner ads per month. When you add online videos, newspapers, billboards, radio, and TV, it’s easy to see that consumers are inundated with ads. That’s why it’s so vital […]
5 COVID-19 Marketing Tips for Small Businesses
The COVID-19 crisis has made businesses scrambling to survive. Various business restrictions, decreased consumer spending, and a global economic slowdown means revenues and profits have taken a dramatic hit. But this doesn’t mean that you should be sitting idle waiting for this to pass over. You want to be proactive and take the necessary steps […]
Google vs Facebook ads: How to reach the untapped market?
In any market, only 3% of your target are actively searching your product. Find out how you can maximize your exposure and reach out to the untapped market. You are marketing to a different segment of audience when running ads on Google vs Facebook. The approach has to be tailored to each platform.