Lead generation in Singapore:
Generate appointments, not numbers
Guaranteed Appointments in 1month - or we call the leads for you!
As seen on:
These amazing business owners trusted us with their telemarketing needs and saw fantastic results. They’re not just our clients; they’re our success stories!
How we generated high-quality leads:
Craft longer ads to enhance the desire of your leads. Many advertisers try to create short ads to drive curiosity. They hoped that people would sign up to find out more. However they attract a lot of wrong leads who sign up without knowing what this is.
Add in more questions on your contact form. This is because people who answered more questions are more invested in the process. They also find that you are serious in helping them. It is like a doctor always asking patients questions before giving the prescription. It conveys professionalism.
Optimize the thank-you page. Most marketers drop the ball here. They send people to a simple thank-you page with a few standard words like “thank you for signing up, we will contact you in 2 days”. The leads start to become cold from that point onwards. When you contact the leads, they have already forgotten that they have sign up for your service.What you can do instead is to secure the commitment of your leads as fast as possible, with a payment gateway or an appointment calendar.
Send repeated sms reminders or email reminders to ensure they show up. This means you need some kind of marketing automation or a CRM to send out the SMS reminders
Integrating sales and marketing data. You can now direct your efforts on the right kind of ads. For example, I may find that my discount-driven ads are getting a lot of leads but they are not turning into sales. On the other hand, my story based ads are not getting as many leads but they are converting into sales. However, facebook is prioritizing the discount ads because it has “better results” from a leads point of view.
The best lead generation strategy
Is it better to have 100 average leads or 10 hot leads?
There is no one-sized-fits-all answer. It depends on the following factors:
- Your sales capacity: your team might prefer volume if they have good selling skills and fast follow-up habits
- Your manpower: you may not have time to sieve through a lot of leads if your team is lean
- Your industry: Quality might be more important than quantity if you are in a commoditized industry
Ultimately, the best lead generation strategy is the one that fits your business plan, not the other way around.
Anyone can give you promises
We give you proof
PROVEN TO WORK IN ALMOST EVERY INDUSTRY IN SINGAPORE!
Why Choose Us
Quality and consistent leads
People who search for a product/service online are ready to take out their wallets and buy. The quality of leads is excellent and PDPA-safe. According to search engine Journal, leads from search engines have a 14.6% close rate, while outbound leads(e.g. Cold call, direct mail) have only a 1.7% close rate. This means that our leads are 10x more qualified than your typical outbound leads.
Accountability of results
Many businesses spend a significant sum on marketing but are unsure of their exact return. The marketing report they received every month only showed vanity metrics such as clicks and likes. In our agency, we don’t just track the leads but also the sales that come from our campaign so you can see your exact ROI.
Fast setup in 2weeks
When people think of eCommerce or digital marketing, they think about months of planning, development and programming. It doesn’t work like this anymore. We provide the online infrastructure setup for free to help SMEs move online fast given the Covid situation. You don’t even need to have a website or any other online assets to engage our services. We can set up the sales funnel and landing page and take care of everything for you in a mere 2 weeks.
OUR METHODS, UNIQUE.
What to expect with us
Local team expertise
Uncontactable account managers or overpromising results may be familiar in our industry but not Icecube Marketing. Upon starting the project, you get to meet up with your local specialist, who gives you a clear idea of the timeline & deliverables. As a Google partner and Facebook partner, we are well-versed with all major lead generation channels in Singapore, including Youtube ads, Google ads, Facebook & Instagram ads. Speak to our digital marketing consultant to formulate a strategy for your business. No obligations!
Sales funnel creation
We do not just use the typical Facebook lead generation forms to generate qualified leads. We create a sales funnel tailored for your business. This includes automated follow-ups, retargeting, pre-payment and pre-selling all done online. As a lead generation agency handling more than 5million in annual adspend, We have helped SMEs in beauty, finance, interior design, education, real estate and many other industries over the past 5 years. We even help with video marketing or payment gateway setup to rev up your campaign. Because it is all done inhouse, our solutions are very affordable for SMEs!
PSG pre-approved grant
From increase in digital payments, home deliveries, web conferences to the decline of events & retail, the “new normal” is here to stay, says our minister Mr Gan Kim Yong. As such, government is supporting SMEs to adopt digital marketing solutions with up to 50% subsidies under the PSG grant! Icecube Marketing, being one of the pre-approved vendor provides 2 packages under PSG, namely for lead generation and video creation. Eligibility criteria and requirements apply. Enquire to find out more!
WHO WE CANNOT HELP:
We understand your time is valuable and we list down few of the businesses we are unable to help:
PREPARE TO SEE AN INBOX
FLOODED WITH LEADS LIKE THIS
– Or this –
THE ONLY QUESTION IS:
ARE YOU ABLE TO HANDLE AN INFLUX OF LEADS?
FREQUENTLY ASKED QUESTIONS
Your 1st thought when it comes to online marketing may be to hire a SEO company in Singapore to take care of everything. However, bear in mind that rankings in Google doesn’t always translate to leads or other business results. On the other hand, Facebook is powerful in reaching out to a wide audience and selling to a group that is not even aware of your solution. We evaluate your business and recommend a suitable channel.
Think of us as your outsourced marketing department. We are not exclusively Facebook or Google resellers and have no incentives to extensively promote any platform. Our only goal is to use the method that can deliver the most leads to you. We do so by assessing your business and finding out what suits you most. We believe the way to win your long term business is by delivering actual results that helps your business
Not all businesses can benefit from our lead generation process. We love working with businesses that exhibit the following:
You have a proven sales process and sales team. While our leads are not cold leads, it is not as good as a word-of-mouth lead. You and your team should ideally have experience with closing deals beyond referrals.
Our business is able to scale and has the capacity to handle a 30-70% increase in leads over the next 12 months.
You understand it takes money to make money and you are willing to spend money to grow as long as it makes financial sense.
For B2B companies, unlike in B2C market, your sales process is driven by logic and information , and less of emotions. Your prospects are also motivated by a need rather than a want. Hence Google makes an excellent avenue for sourcing for leads in B2b industry. Due to the longer sales cycle and involvement of more decision makers, it is not uncommon to use remarketing techniques to nurture your prospects.
It depends. Online marketing varies greatly.
Unlike what you expect of a typical creative marketing company, we are businesspeople who have a penchant for numbers. We monitor the cost per click, conversion rate , clickthrough rate of your campaign to a tee. We make sure that your cost per lead is kept at a minimum while securing good ROI of your campaign. We understand marketing is not for awareness, but for leads generation.
Unqualified leads is a waste of your salespeople’s time. From our experience, people who search for a certain product/service online have a serious need for it. Its not just us who say so. Studies from Search Engine Journal publication found that leads from search engine convert at 14.6% as compared to flyers at only 1.7%.
No, we do not sell leads. Instead, we work with you as a partner to generate leads online exclusively for your business.
ABOUT ICE CUBE MARKETING
We are a digital marketing agency founded in 2015 in Singapore. We are also a Google Partner, Facebook Partner as well as SAP Partner agency. Our insights have been featured in Entrepreneur, TechinAsia, e27 and Singapore Business Review. We have spoken in OfficeExpo 2017/18, Singapore Chamber of Commerce, NUS, SMU & HDB Hub spreading digital marketing knowledge in Singapore.