Google vs Facebook ads: How to reach the untapped market?
In any market, only 3% of your target are actively searching your product. Find out how you can maximize your exposure and reach out to the untapped market. You are marketing to a different segment of audience when running ads on Google vs Facebook. The approach has to be tailored to each platform.
How to speak at the “same level” as your target audience and resonate with them? [Video]
The real reason customers don’t buy from you [Video]
Ultimate guide to digital marketing in Singapore
Welcome to our guide that’s anything but the run-of-the-mill. If you’re tired of hearing that “Instagram is for the young” or that “TikTok is all about video,” you’re in for a treat. Unlike typical digital marketing guides that echo these sentiments, ours draws from 8 years of hands-on experience executing digital marketing campaigns that drive […]
How much Marketing Budget should I set aside? [Video]
5 Insights Into Human Behavior That Will Boost Your Sales and Marketing
First published in Entrepreneur.com People are not rational. You can have the most logical and compelling proposal but still fail to elicit any response. If you are working hard but seeing little to no increase in sales, this could be attributed to a lack of understanding about human behaviors. A DNA survey involving 1,056 people from 52 populations revealed […]
7 Unique Selling Propositions By Top Brands: How They Established Themselves Head & Shoulders Above Their Competition
Many new businesses start out making the most common newbie mistake there is: being everything to everyone. In other words, trying to be the best in all aspects of business – price, quality, service, etc… This, however, is a huge mistake as no one brand can be the best at everything. As the saying goes, […]
7 ROI-crushing Advertising Clichés you should avoid in the 21st century
Businesses, brands, and marketing specialists have either used them or come across them before – advertising clichés. A great many of them owe a big part of their existence to American Marketing (i.e. consumerism marketing). Consumers have grown accustomed to clichés over the years and have associated them with “cheap salesman” tactics. They do not get […]
How To Use The Principles Of Influence In Online Marketing
Do you think that people take into account all the information needed to make a proper decision – a buying decision? It might be nice to think so, but researchers over the past 60 years have found otherwise. What they uncovered was a scientific approach to influencing the masses, that when followed to the letter, […]
The Current State of Business in Singapore (Latest)
The World Bank has rated Singapore as the best country to do business in for the last 10 years. Unsurprisingly, there are more than 400,000 registered business entities in Singapore, according to ACRA. This is a huge number considering our modest population size of slightly over 5million people. Companies, mostly Pte Ltd companies form the largest […]
