52% increase in leads from previous campaign at a lower CPL

CAIC is one of the top English language schools in Singapore. They are one of 2 partners in Singapore working directly with University of Cambridge to offer the prestigious Certificate in English Language Teaching to Adults (CELTA) qualification.

What we did

Being tech-savvy, founder of CAIC, Zak is no stranger to Facebook Ads and understands that it is an underutilized platform for businesses locally. He needs a reliable partner with the proven hands-on ability to execute his strategic vision and help his business grow.

  • Development of 3 audience avatars for defined targeting
  • Multiple landing pages customized for each avatar
  • Audience-dedicated ads copywriting
  • Split-testing of 5 aspects: pain, pleasure, objections, criteria, goal
  • Remarketing of audiences

“I have tried working with different marketing agencies as well as DIY-ing my campaign in recent years. As a business owner, I have to make many decisions and still find time to manage & optimise my online campaign. Through a friend, I was introduced to and started working with IceCube. Not only do I now enjoy a peace of mind over my campaign, Ice Cube helped us achieve 50% increment in number of leads & 30% increment in revenue. I can rest assured that my growth is taken care off with the IceCube team who is my trusted digital marketing partner now. On top of that, Ricky spent his precious time giving business advice to help in business growth, which I believe that this is the kind of business relationship that is win-win for both parties. Strongly recommend for serious business owner who wants to scale the business!”

Zak Salleh-Chew

Managing Director, CA International College


Apart from quantifiable results, we are happy to see CAIC expanding their sales team and introducing CRM to systematize their sales process after working with us. This is one of the biggest benefits of having a consistent influx of leads to fuel the sales facility of the company.


increment in revenue from previous



increment in

Number of Leads


attributable revenue from 1 campaign in

1 Month

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