Not ready to outsource your digital marketing?
Learn our $5mil ad blueprint to DIY your campaign and generate leads yourself.
While many digital marketing practices originate from the US, we found that blindly copy/pasting tactics do not work. We need to tailor strategies to the Singapore market. After years of trial & error, spending $3mil a year on Facebook alone($5mil/yr incl Google ads) across 253 accounts, we’ve fine-tuned the system that works for highly competitive industries.
Why run your own campaign?
- Data: You can amass data in which you can use to benchmark agency performance at a later stage should you intend to work with one
- Knowledge: Rolling up your sleeves to set up a campaign will allow you understand the ins and outs of digital marketing better and facilitate better communication with digital marketers in the future
- Flexibility: you can start and stop the campaign anytime you want without any commitment to a program. You also gain complete control over your marketing strategy
- Agency fees: With multiple people servicing your account, the agency fees can be too exorbitant for lean businesses. You can DIY your campaign to allocate your budget to other aspects of your business
Learn everything you need to create a sales-ready campaign within 1 week
Highlights of our Course
Forget about jargons and technical terms that only make digital marketing more confusing. Our course is layman-friendly and is structured in a step-by-step format that is easy to follow.
Digital marketing is very broad. If you follow the conventional advice in the market, you will get lots of clicks and “likes” but no sales from your website. This course will cut through the clutter and focus on what brings sales.
You will be given plug-and-play templates, tools and checklists to get your digital marketing campaign up and running in no time.
Gain access to a marketing automation software that provides Leads pipeline management, Email automation and calendar booking function.
We have one of the most number of results-driven video endorsements in the industry. Forget about exaggerated track record or overblown numbers, watch the proof for yourself. Seeing is believing.
Online course outline
The 3Ms of Digital marketing strategy: Mechanism, Message, Medium
- Introduction to SEO, paid ads, PPC, funnels, email marketing and how to use the right approach
- The key to getting sales in digital marketing
- Inbound vs outbound marketing
TOFU vs BOFU marketing - Common mistakes in digital marketing that drains away time & money
- Trends of digital marketing
- Behind-the-scenes agency frameworks for strategizing
Digital selling principles: How to convert your target audiences
- Intro to direct response marketing and 5 levels of awareness
- How to craft hooks that grab attention and incite action
- How to craft ads content that sell
- How to craft landing page and offers that sell
- Using evidence-based psychological triggers to generate sales
- Tools & resources to write without having an English degree
Business positioning: How to stand out among your competition
- Enhancing value vs perception
- Understanding target audiences using big 5 triggers
- Unique selling propositions and positioning/ future pacing technique
- BOUP framework
Facebook ads : How to get the most results with least budget
- Overview of FB and Instagram & Ad budget allocation
- 15-mins Digital marketing metrics optimization
- Proven and tested campaign troubleshooting methods
- Using AI to do laser targeting
- 7x Formula to ensure campaign consistency
- Lead ad form vs Messenger vs landing page
Proven results we have generated
Hear from our course participants!
What you get
- 10 hours worth of structured learning distilled from S$5mil/year adpend data and insights ( $1999 value)
- 3months free access to iCRM marketing automation software usual price of $97/mth ($291 value)
- Tools & templates to get you up to speed quickly ($399 value)
- Free lifetime Facebook group access and free weekly updated training videos ($599 value)
- Bonus recordings of additional tutorials ($299 value)
FAQ
Our agency arm is handling 200+ accounts on an ongoing basis. We are highly attuned to algorithm shifts and updates in the industry because we are gathering data from campaigns running in realtime as we speak!
Yes. We have tested our methods across at least 30 different industries in Singapore from education to finance to beauty to ecommerce etc. It has been proven to work. Our framework is versatile enough to be applied to most industries in Singapore. However, if you are in a very niche b2b business and you target decision makers in big corporate organizations, this course may not be relevant to you. If we can’t reach your target audience on the internet, then our mass-market campaign will not work for you.
Absolutely! This course is created for beginners. Even if you are at intermediate level in digital marketing, you can still benefit from this course. Most important of all, you stand to learn most if you come in with an “empty cup” mindset.
If you are in the US market, this would have been a good idea. However, there really isn’t much information on what works or what doesn’t work in the Singapore market. We can still learn from the US internet gurus but you have to test it out yourself to find out if it works in the Singapore market. In fact, if you are not ready to attend this course, you can always learn it for free on our Youtube channel.
