How to choose the right digital marketing agency and crack the digital code
In searching for a digital marketing agency, what are you actually looking for ? This term is becoming more and more all-encompassing in recent years. Many traditional professional services providers in Singapore such as web development firms , video production, PR firms, media buying agencies, creative agencies have all transformed into somewhat of a digital marketing […]
How to create a landing page that generates sales-qualified leads for any business
What is a landing page A landing page is like the airport of your business. It is where a user lands immediately upon entry to your website from 3rd party sources.i.e. Facebook, Google or other websites. Like it or not, a visitor derives an impression of your entire business from the airport. Based on this […]
21 Digital Marketing Hacks to jumpstart your online success today
According to Statista, 2015 brought about $59.82 billion spent on digital marketing in the US, and the number is expected to grow to a whopping $113.18 billion by 2020. A field growing in popularity day by day, Digital Marketing has been the talk of the town over the last decade. To some, it remains a cloud […]
10 marketing tips for higher learning institutions in Singapore looking to recruit more students
Higher education in Singapore is a huge market that caters not only to local students but also foreign students wanting a better lives for themselves. In 2014, it is estimated that there are 75,000 foreign students in Singapore, comprising 15% of all students here. A hub for world class education and high quality facilities, it […]
How to Get my Customer to Give me a Testimonial or Review?
Annual Local Consumer Review Survey by BrightLocal sheds light on the following: 88% of shoppers trust online reviews just like they value personal recommendations Excellent reviews of a business make customer spend 33% more 72% trust a local business if it has positive reviews 72% shoppers take action after coming across a positive review 86% […]
How to use Facebook Advertising to generate leads & sales for small local businesses
When it comes to Facebook advertising, it simply means pressing the boost-post button for many businesses out there. Boost-post is an extremely quick and easy way for your post to get higher reach, which makes it attractive for time-scarce business owners. The downside is that the options are limited, without the ability to exclude or […]
Should I use Groupon for my business?
In 2016, Similarweb estimates that Groupon Singapore has an average of around 1.2million monthly visits, making it one of the top shopping sites in Singapore. Yes, Groupon still remains a force to be reckoned with, at least in Singapore. Shoppers see it as a valuable place to source for good deals and continue to use […]
Should I Include Price On My Website?
One dilemma that is commonly shared by all the entrepreneurs in the world is whether to include pricing on their website or not. Based on studies by Google , Pricing is one of the most important piece of information your prospect is looking for on your website. The practice of including pricing on websites has […]
[Infographic] Online consumer statistics that businesses in Singapore need to know
It all starts with your customers. Any advice falls flat if it doesn’t center around your customers. Do you know how customers discover you ? What information they need ? Who is online ?
What is digital marketing and is it suitable for my local business?
Have you bought some ads on Facebook and not get any sales out of it ? Often times , this experience alone is enough to drive business owners to come to the conclusion that digital marketing is unsuitable for their business.
