Behind the Scenes: How We Run Ads Without Annoying Our Audience
At networking events, I often hear, “I keep seeing your ads on YouTube and Facebook!” While it’s a compliment to our visibility, I sometimes wonder how to respond—should I thank them or apologize for overexposure? Like many businesses, we want to avoid annoying people with our ads. However, there’s a reason why you might see […]
How I Created a New Product to Generate New Revenue Without Taking Risk (for any boring industry)
For a long time, I believed that my industry—digital marketing—was limited in terms of growth or product line expansion. Many businesses in “boring” or traditional sectors feel the same. But even in seemingly mundane industries, innovation is possible. Companies can create trendy products that reach new markets, as I discovered by observing businesses in what […]
FAQ on Digital Marketing in Singapore: Top 4 Burning Questions on Digital Marketing Answered
What is the KPI for a Digital Marketing Campaign? One of the most common questions I hear is, “What is the KPI for a digital marketing campaign?” If you are not in this industry, it is hard to measure the performance of a digital marketing agency or executive because the sales of the company may […]
How to “Hack” the Facebook Ads Algorithm and Get Results with This Weird Method
Have you noticed that when you click on an ad of a particular business, your Facebook newsfeed suddenly populates with other ads for similar products or services? For example, if you clicked on an ad promoting aircon repair, the next thing you know, you see a lot of ads from other aircon repair companies in […]
These 2 Things Alone Will Help You Win in Digital Marketing and Crush Your Competition
In the dynamic world of digital marketing, where trends shift rapidly and competition is fierce, businesses face a constant challenge: how to capture the attention of their target audience and turn them into loyal customers. Yet, despite the abundance of tools and platforms available, many businesses find themselves struggling to achieve meaningful results from their […]
You Don’t Have to Lower Prices to Get Customers, You Just Have to ‘Position’ Well.
In the vast and often cutthroat world of business, the quest for success can feel like an endless battle, especially in fiercely competitive markets where price wars seem inevitable. However, amidst the chaos, there exists a powerful strategy that can elevate a company above the fray: strategic positioning. In this comprehensive guide, we’ll delve deeper […]
7 Tips to Increase Quality of Leads and No. of Appointments
In the ever-evolving landscape of digital marketing, the journey from lead generation to appointment setting holds the key to determining not just the quantity but also the quality of leads. It’s a multifaceted process, encompassing various touchpoints and strategies that collectively shape the outcome. In this comprehensive guide, we delve into seven indispensable tips aimed […]
9 Proven Tips to Increase Leads & Sales from Digital Marketing in 60 days
Are you feeling stuck in your digital marketing efforts, witnessing stagnant leads despite pouring more resources into your campaigns? It’s a frustrating scenario that many marketers face. Fortunately, there’s light at the end of the tunnel. In this comprehensive guide, we’ll explore nine actionable strategies that can inject new life into your digital marketing endeavors, […]
The Real Reason Why Your Facebook Ads is Not Working?
In the realm of digital marketing, Facebook ads stand as a pivotal subset, representing a crucial element in the broader landscape of business promotion. However, when these ads fail to deliver the expected results, many marketers find themselves trapped in a cycle of tweaking targeting parameters and optimization strategies, only to witness marginal improvements at […]
Steal This Free Hack for Reading Your Customers’ Minds and Writing Converting Ads with High ROI
Have you ever found yourself sitting through a five-minute conversation, only to realize you’ve caught no real substance in the speaker’s pitch? It’s like they’ve thrown a smoke bomb of fluff, leaving you confused and searching for the core message. We’ve all experienced this in face-to-face interactions, but what about the digital realm? Clichés in […]
