Funfit Studio

Funfit Studio's Experience with IceCube Marketing

Funfit Studio specializes in jump boot workout classes and training programs.

Before Working with IceCube

Funfit Studio faced a major business challenge when COVID-19 lockdowns began shortly after they started operations in January 2020. They were unprepared for the situation, which led to the business not operating, no revenue, and no clients. This caused them to panic and search for marketers to help resolve their sales and marketing issues.

Funfit Studio had engaged with other digital marketers before IceCube. However, the results were disappointing, as promises were not delivered, and those marketers were more focused on their own revenue rather than solving Funfit Studio’s problems.

The previous marketing efforts yielded poor results, with agencies not addressing the client’s real challenges. The marketers were unable to provide the necessary support to increase Funfit’s sales or reach more clients.

The decision to work with IceCube was driven by the need for a marketer that would prioritize the client’s needs. After a recommendation from a Facebook ad, Shann, Funfit’s co-founder, reached out to IceCube. The initial impression that IceCube focused on understanding the business, provided good ideas, and had a collaborative approach convinced them to give IceCube a try

During the Work with IceCube

  • The 500 leads generated with a 50% sign-up rate exceeded the client’s expectations.
  • IceCube fine-tuned the ads based on regular feedback sessions, ensuring continual improvement in performance.
  • Funfit appreciated IceCube’s genuine care and frequent communication through calls and Zoom meetings, ensuring that any adjustments were made to optimize the campaign.
  • Initially uncertain after prior poor experiences with marketers, Funfit’s perception of IceCube changed once they saw how genuine, client-focused, and effective IceCube was in solving their marketing challenges.
  • The hassle-free experience, consistent lead generation, and ongoing feedback loop improved Funfit’s confidence and trust in IceCube, leading to a strong and continued working relationship.

After Working with IceCube

  • 500 leads were generated through IceCube’s marketing efforts, with a sign-up rate of 50% or higher, which was considered an amazing result.
  • IceCube’s efforts attracted clients with good buying power.
  • Funfit Studio also gained collaborations with other studios as a result of the campaign, which expanded their business opportunities.
  • Funfit had to pause marketing efforts to focus on managing their existing clients and the newly acquired corporate collaborations.
  • IceCube’s success in generating leads and sign-ups allowed Funfit to expand their client base, which in turn increased business stability despite the challenges posed by the pandemic.

Funfit returned to IceCube after their collaborations were settled because of the positive results and how easy it was to work with IceCube. The business found it convenient to hand over their marketing needs, as IceCube managed everything from campaign planning to generating sign-ups, making it hassle-free for the busy business owners.

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