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The real reason you have
been getting poor results
from digital marketing.
Check out the Triple-A system that has helped 200+ SMEs
Not only did Ice cube marketing help us bring in 200-300 leads a month consistently, they reduced our cost per lead by more than 50%.
Eugene Huang
Director, Redbrick Mortgage Advisory
“It’s the Attention economy!” says the experts.
Just like you, we listened to all the gurus when we first tried digital marketing for my previous business.
Inspite of the fact that I “did all the right things”, things turned out miserably wrong.
Nevermind the money burnt, 2 years was spent on going in the wrong direction.
We learnt the hard way that the MNC game is different from that of the SMEs.
We were misled.
After many years of trial & error, I found out that “Attention” is important but there are 2 other critical elements complete the puzzle: Agreement. Action.
The real reason you have been getting
poor results from digital marketing.
Low quality leads
Many advertisers create an attention-grabbing clickbait post and got people to opt in on their lead form or landing page (agreement) but the leads tend to be of low quality!
Ignored
Social media is a place to socialize. Advertisers that try to solicit agreement and compel action without drawing attention is just being a nuisance to others and a waste of money for oneself.
Friendzone
Having a post go viral and getting a lot of attention means you can get clicks and shares when you ask for action. Nothing more than vanity metrics.
Enter the AAA system
Note: 3A system works for many industries including tuition, healthcare, finance, home improvement, not just in beauty. The diagram is for illustration purpose.
Attention: Templatized, boring, salesy ads on social media will not get you any attention, especially when your competitors are all saying the same things! Sadly, this is what’s happening in most cases. Attention is about being different. Our team of specialists help businesses with “no differentiation” to differentiate using our 7x framework while ensuring that your message stays on-brand.
Agreement: The selling process doesn’t just take place offline, it takes place online now! Surprise, surprise. Part of the job of your salesperson is now done by the sales page. 57% of purchase decision is complete before a consumer calls the sales rep. (CEB survey of 1900 decision makers) If you do not get their agreement online, there’s no way prospects will meet up with you at all.
Action: This is the final step to enhance the commitment of your leads. This is also sadly where most marketers dropped the ball. You cannot just call it a day once your lead comes in! You have to secure their action by carrying out further selling online. This is done through a combination of payment collection, retargeting, automated follow-up and questionnaire, all carried out using our own lead management system.
AAA system is tried-and-proven
Every guru that you come across has a “flawless” track record. Who is to be trusted? In Icecube, you can talk to our clients to verify our results but we save you the trouble with video testimonials here!
Cailyn
Bioskin Holdings
Hundred of leads per campaign for 3 years running!
Cailyn
Bioskin Holdings
Charmain, Forbes 30 under 30,
Founder of Quickdesk
High-quality leads result in a 40% revenue increase
Charmain, Forbes 30 under 30,
Founder of Quickdesk
Eugene Seah
Marketing Director, iPoise Design Pte Ltd
Grew from 2 to 10 people
Eugene Seah
Marketing Director, iPoise Design Pte Ltd
Rajan Chettiar
Founder and Managing Director, Rajan Chettiar LLC.
300% times better ROI than previous agency
Rajan Chettiar
Founder and Managing Director, Rajan Chettiar LLC.
Zak Salleh-Chew
Managing Director, CA International College
Sales increased by 30%. Campaign paid for itself many times over!
Zak Salleh-Chew
Managing Director, CA International College
Darrin
Principal,
Knowledge Trail Learning Centre
ROI increased significantly. Leads that can be closed in 1 phonecall!
Darrin
Principal,
Knowledge Trail Learning Centre
Nancy Ho
Author & Founder, Nancy Ho Academy
Doubled our revenue!
Nancy Ho
Author & Founder, Nancy Ho Academy
Carol Chen
Founder Maskela
8x ROI during Covid-19 period
Carol Chen
Founder Maskela
Ivy
Co-Founder, DoMyHair
40% increase in revenue
Ivy
Co-Founder, DoMyHair
Jane
CEO, CitiBeauty Aesthetics
Opened 3rd outlet in Singapore
Jane
CEO, CitiBeauty Aesthetics
WHO IS THIS FOR?
You have been getting poor quality leads from the Facebook lead generation campaigns- leads that didn’t even know they sign up for your offer and wasted all your time.
Your Facebook and Google ad costs have been on the rise since 1-2 years ago as more competitors flood the platform. What worked before is not working anymore.
You spend some money here and there to boost posts but have not run a proper campaign before. It is time to find out what all the hype is about and the results you can get.
Who is Icecube Marketing?
We are a digital marketing agency founded in 2015 in Singapore. We are also an accredited Google Partner, Facebook Partner as well as SAP Partner agency. Our insights have been featured in Entrepreneur, TechinAsia, e27 and Singapore Business Review. We have spoken in OfficeExpo, Singapore Chamber of Commerce, NUS, SMU & HDB Hub spreading digital marketing knowledge in Singapore.
@SMU
@Singapore chamber of commerce
@HDB hub
Facebook X Icecube webinar
WHAT BUSINESS IS THIS NOT FOR?
Unproven Sales or Product: If you have not successfully sold to several cold prospects before, it may be a challenge for us to make this work.
Self-employed/Sole-proprietors: Our campaigns run at a certain scale and are much more effective with clients going for higher volume.
Stagnant growth: If you do not have plans or capacity to handle at least 20-100% increase in sales over the next 12 months, it is best to focus on ops instead.
Not only does Ice Cube Marketing help us with enhancing brand awareness, they also deliver real business results in their marketing campaigns that are beyond basic metrics such as clicks and views. Ice Cube helped us generate substantial signups for our key events within relatively short duration, and very high percentage of actual turnouts – a testament to the quality of their campaigns optimisation and management. We would like to thank them for their contribution to helping more students discover PSB Academy.
Jovan Lin
Assistant Vice President, PSB Academy
IceCube team is driven by performance. They took time to analyse our previous campaign and to understand our business and requirements as the first step of engagement. They were confident in achieving our targets and have delivered a 35% lower cost per lead and helped us in recruiting more targeted potential franchisees. It was a collaborative and productive experience with IceCube and we are happy to recommend their service to any business who is interested in generating results
Jaye Chong
Division leader, Kumon Singapore
Claim your free 3A-based audit & demonstration
- How to get Attention and Agreement for your business?
- What among the 5 types of ‘Action’ is most suitable for your target market?
- Demonstration of our full system and if it applies to your business?
- Which of the 3 components in 3A system is lacking in your campaign?
Fill in the form and our team will contact you soonest.
