Digital marketing costs in Singapore can range anywhere from $500 to $5,000 per month, depending on the scope, ad quality, and level of strategy involved. But beyond the numbers, it’s important to understand what you’re actually paying for. Below, we break down the key factors that drive your marketing costs — and what separates a high-performing campaign from a mediocre one.
1. Quantity of Ads
The number of ads or ad angles included in your package directly impacts your results. Each ad tests a different message or concept — and testing is the foundation of performance marketing.
However, most agencies don’t guarantee results (nor should they). Human behavior is unpredictable, and every campaign needs room for iteration. When results fall below expectations, you need the flexibility to pivot fast — without incurring heavy “change fees.”
Be cautious of low-cost packages that only include 2–3 ads, with top-ups of $100–$500 per additional ad. Even then, check whether those ads are genuinely different concepts or just simple swaps of headlines and images. Developing new ad angles requires more creative thinking — and yes, more cost — but that’s also where breakthroughs happen.
The worst scenario? Paying an extra $1,000–$2,000 per month for “new” ads that don’t perform because they weren’t fundamentally different in the first place.
2. Type of Ads
Not all ads are created equal. The quality of both visuals and content matters enormously.
A stock photo ad can be made in minutes at minimal cost, while a custom-designed image ad involves ideation, design time, and paid software tools. Professional designers in Singapore typically charge $100–$1000 per ad image. Before signing up with an agency, find out what type of ad creatives are included. If they only provide basic designs, you might need to outsource creative work separately — adding to your total cost.
Typically, ads fail because they look like ads. Platforms like Facebook and Google aren’t classifieds; “in-your-face” promotions rarely work anymore. Lower-end agencies often publish plain ads with generic taglines because they skip professional copywriting — which can cost $0.10–$1 per word.
Good copywriting is what breaks the scroll. It turns passive viewers into engaged prospects. If you believe “people don’t read,” you haven’t seen persuasive copy in action.
3. Research Depth
High-quality ads don’t just attract clicks — they drive sales. That requires understanding your audience’s true motivations.
Large companies invest heavily in market research, spending $4–$7 per survey response and running thousands of surveys for statistically valid insights. SMEs can’t afford that — but they can still access meaningful data.
At Ice Cube Marketing, we use online research and AI-powered scraping tools to analyze reviews, forums, and social conversations to uncover customer pain points and buying triggers. This allows us to create research-based ads that resonate deeply — not generic “fluff” ads that disappear into the noise.
That’s the difference between a direct ad (based on assumptions) and a research-based ad (backed by insights).
4. Experience and Systems
Experience is another major cost driver — but not always in the way you think. A big-name agency might have awards, yet assign your account to a fresh graduate. What truly matters is the system behind the team.
For example, at Ice Cube Marketing, we’ve invested six figures to build a proprietary ad intelligence platform that connects directly to Meta and Google APIs. It consolidates data from all our best-performing campaigns — based on $5 million per year in ad spend — to guide every new campaign we launch.
This system ensures consistency across all specialists. You’re not paying for one “guru” — you’re tapping into a proven data engine refined over nearly a decade.
5. Communication and Support
Communication is important in a 2-way digital marketing collaboration. It is crucial to know if they are accessible by WhatsApp, or only through a slow email/ticketing system?
Do they care about your campaign or are they focusing on just getting new clients?
Fast response time, proactive communication, and clear onboarding make a huge difference — especially when you need quick adjustments or campaign insights. Look for agencies that offer in-person onboarding sessions and updates, not just monthly reports.
6. System and Tracking
Tracking performance accurately is essential to avoid “shooting in the dark.”
At Ice Cube Marketing, we provide every client with a complimentary CRM system — not just an Excel sheet — to keep tabs on every lead and prevent leakage.
Our CRM also syncs data back to Facebook, circumventing tracking limitations and allowing us to optimize for real outcomes. Clear dashboards give clients full visibility, ensuring no leads fall through the cracks and every dollar is accounted for.
7. Campaign Setup and Optimization
Every digital marketing agency can set up pixels, build campaigns, and follow standard operating procedures. But that’s only the starting point.
At Ice Cube Marketing, we go beyond technical setup. Before launching any campaign, we dedicate significant time to understanding your business, defining your positioning, and crafting your messaging. This strategic groundwork ensures that your campaign doesn’t just run — it stands out and connects with the right audience.
Unfortunately, many agencies stop at the setup stage, functioning more like media-buying brokers who simply spend your budget. But in today’s competitive environment, a well-thought-out strategy and ongoing optimization make all the difference between campaigns that perform and those that fade into the noise.
Our packages
Digital marketing costs vary widely — but understanding what drives those costs helps you make better decisions. Cheap packages often hide hidden fees or cut corners in research, copywriting, and testing — the very things that produce results.
In Ice Cube Marketing, we are not the cheapest. Neither are we the most premium in the market. Our 3-months packages range from $7500 to $10k and beyond.
We focus on fundamentals — data tracking, research-based creatives, CRM integration, and continuous testing — because in today’s competitive landscape, all these layers are necessary to achieve real, sustainable ROI.
| Ice Cube Marketing | Others | |
| Quantity of ads | From 5 to 11 different ads concepts, depending on whether we hit benchmark | 2-3 ads with little variation in concept |
| Quality of ads | Conversational, Social- media friendly, Authentic & Attention-grabbing | Standard, cliché, templatized & Promotional |
| Research | Industry-relevant ads based on research into your target audience | Generic ads that look the same as others |
| Experience | Consistent across specialists with our central platform and standardized frameworks and processes | Varying degrees of experience from seniors to fresh grads |
| System | Complimentary CRM system and dashboard for accurate tracking of performance and ROI | Excel file or free tools |
| Communication | Setting of benchmark target at the start, Whatsapp group direct access to specialists, Onboarding meeting to deepdive into your business, Monthly reporting | Email support and little touchpoints and responsiveness |
| Campaign optimization | Marketing | Media buying |
