This Business Advice is Hurting all SG Businesses – Follow With Caution
Since the new year, entrepreneurs and businesspeople are often encouraged to dream big and aim high. Concepts like BHAG (Big Hairy Audacious Goal) emphasize setting ambitious objectives, such as going public (IPO), increasing revenue tenfold, or becoming the market leader. While these aspirations are inspiring, the reality is that achieving them requires starting small and […]
How I Created a New Product to Generate New Revenue Without Taking Risk (for any boring industry)
For a long time, I believed that my industry—digital marketing—was limited in terms of growth or product line expansion. Many businesses in “boring” or traditional sectors feel the same. But even in seemingly mundane industries, innovation is possible. Companies can create trendy products that reach new markets, as I discovered by observing businesses in what […]
What Most Marketers Will Not Tell You About Digital Marketing
When you see a fantastic digital marketing case study online, it’s tempting to think that the same strategy could work wonders for your business. You might see reports of a company growing tenfold or making hundreds of thousands through Facebook ads and wonder if that level of success is within your reach. But the question […]
FAQ on Digital Marketing in Singapore: Top 4 Burning Questions on Digital Marketing Answered
What is the KPI for a Digital Marketing Campaign? One of the most common questions I hear is, “What is the KPI for a digital marketing campaign?” If you are not in this industry, it is hard to measure the performance of a digital marketing agency or executive because the sales of the company may […]
Protect yourself from legal trouble when using Watsapp
Watsapp has become a very common way of communication in Singapore. As a SME, you may even send messages to your customers or prospects throught watsapp or other instant messaging platforms. It is always wise to keep ourselves protected, especially in the unkown realms of technology. Legal hassle is the last thing we want to […]
