3 Fundamentals of a Good Marketing Campaign

Would you rather be a marketer or an advertiser?

Strange question, right?

Is there any difference between the two?

The answer is a resounding, Yes!

Marketing starts with the customer first and advertising begins with the ideal medium in which to reach those customers.

Ideally, businesses should do both but should never put the cart before the horse. In other words, understand the customers and only then create enticing advertisements that appeal to their tastes.

Fundamental marketing and advertising revolves around 3 core principles:

  • Communication (Words)
  • Emotions
  • Consumer Psychology

Without these three core marketing principles, you may be able to reach your desired audience but you will not be as successful at converting them.

Communication (The Art of Words in Marketing)

Every good marketing campaign begins with a message.

Every message begins with the understanding of who the message is for.

David Ogilvy, the “Father of Advertising” and founder of Ogilvy & Mather, attributed his success to diligent research into consumer habits.

Ogilvy did not have video, Facebook Messenger, or any other technologically-advanced marketing medium that most digital marketers consider essential for marketing today.

What he did have was an understanding into customer traits and behaviors and so created words on paper that were designed to capture their attention, create an interest in a product or service, and influence a buying decision.

Ogilvy’s Ad Copy Commandments

As Ogilvy was an expert on human behavior, especially consumer behavior, he crafted up a set of rules that when applied meticulously, promoted a buying decision.

The following are 3 of the rules he always followed when creating copy for a given audience:

1 – Your words should sell, nothing else!

Ad copy does not need to be creative, it needs to sell.

Never try to be clever or witty at the expense of losing the sole purpose of why it is you are writing the ad copy in the first place – to explain the product or service and let people know how it will make their lives better.

2 – Talk in the language of your customers.

Each potential customer needs to feel that you are writing just for them, which is why you need to know who your customers are in the first place before even thinking about designing a marketing campaign.

Using the same language your customers use makes the difference between writing “for” them versus writing “at” them. Of course, you definitely want to establish yourself as an authority but not at the expense of talking above and beyond your customer’s capabilities.

As a rule of thumb, when having to decide between specialty or professional words versus general and common words, go with the general and common ones as many of the people who see your ads will not necessarily have a strong grasp on the topic, product, or service you are marketing.

3 – Create compelling headlines.

How important are headlines?

Ogilvy used to say that a great headline equated to 80% of an advertiser’s investment!

Headlines will probably be the only chance you get to captivate your reader.

8 out of 10 people only read the headline, while only 2 out of 10 people read the body.

Good advertising copy is designed to bring people to the next sentence or phrase. If you can not get them past the headline, your advertisement has already failed.

That said, there are some words that will backfire as your copy and should be avoided.

Emotions (Marketing Through Feelings)

Do people purchase an item or a service for its features?

No!

Do they buy because what the item or service can give them – the end result?

No!

Then why do people buy?

They buy for the feeling they get from purchasing an item or service!

In a study done by Harvard professor, Gerald Zaltman, he found that 95% of buying decisions made by consumers were driven by subconscious emotional urgings.

Triggering a human emotion before listing the features and benefits of your product or service is a surefire way to increase make those benefits and features seem more appealing.

Which emotions should you trigger within your copy, though?

The Institute of Neuroscience and Psychology has recognized 4 basic human emotions: happy, sad, angry/disgusted, afraid/surprised – all of which can be used within your ad copy.

Happy

The easiest way to make your target audience happy with your advertising is to stay positive.

Studies have shown that including happy images and positive imagery like human beings connecting on a deep level within a piece of content increased the likelihood of engagement.

Sad

On the flipside of the latter, is marketing through sadness.

It may seem counterintuitive that making your customers sad would be a good marketing strategy but in certain cases, it could actually be the most conducive emotion to trigger to get your prospects and customers to take action.

Afraid/Surprised

Surprisingly, surprise and fear are excellent marketing tactics.

What should your customers be afraid?

Missing out!

Missing out on what?

Missing out on the positive emotions derived from what you are selling.

Even if you aren’t selling anything, in the case of a charitable organization or wildlife foundation, for instance, you can still use fear and surprise to get your audience to take specific actions that would benefit your cause.

Angry/Disgusted

Interestingly enough, out of the 4 basic human emotions, three of them seem to be negative while happiness is the only positive one.

Why is that?

John Cacioppo, Ph.D., a former professor at Ohio State University, discovered through his research that the human brain is more sensitive to negative emotions.

Always, a feminine hygiene brand, did a great job of triggering anger, one of the most negative emotions of all, with their “Like a Girl” campaign by showcasing the negative association the “LIke a Girl” phrase had amongst youngsters.

However, they also surprised and motivated their audience by presenting participants who viewed the same phrase in a more positive and powerful light.

While negativity may elicit an instantaneous response, only a positive message can create a sense of closure for a triggered negative emotion.

Consumer Psychology (Marketing According to Customer’s Mindset)

There are other psychological marketing tactics you can apply along with great copy to move your audience to action.

The following 3 principles can be used to increase the influence your well-crafted ad has on your audience.

  • Color
  • Pricing
  • Commitment

Color

How to stand out from the crowd?

Color!

Why colors?

Colors are psychological symbols used by the subconscious mind to establish cultural, social, and emotional connections and relationships.

Here are some stats proving the efficacy of colors on conversions:

Over 90% of people say that visual dimensions were the most relevant factor in their purchasing decision.

Nearly 90% of a person’s subconscious decision of a product is based upon colors.

Almost 30% of magazine readers notice color ads over black and white ones.

The color Red, in particular, has proven itself to be a beneficial color when it comes to conversions.

Red has the power to “excite” customers driving their passions and desires. In other words, it produces a strong emotional feeling within them, which as we discussed earlier is one of the keys to effective marketing.

Netflix Uses Red for This Exact Purpose

You need to be careful,however, when choosing colors as many cultures have different associations surrounding them.

In many Asian cultures, like China, for example, the color white is associated with bereavement and sorrow (i.e., funerals). This is in deep contrast to western cultures, where white is a symbol of purity and festivity (i.e., weddings).

Pricing

The psychology of pricing is a marketing tactic that most marketers do not even know about and the ones that do tend to underutilize it.

This is a mistake, however, as price still remains one of the top 3 key factors in influencing a buying decision.

Value First

The price of an item is always relative to what the perceived value of it is.

If you can create a high enough value proposition within your prospect’s mind with your marketing, they will feel they are getting a huge deal by the time they see the price.

Comparative Pricing Fallacy

Customers do not always buy the cheapest product, which is why constantly providing a price comparison chart within your copy is not always a good idea.

According to a Standford study, asking customers to compare prices within a marketing message can cause a lack of trust.

If you want to emphasize your lower price, then you should also explain why it is lower so that potential customers does not feel that they are paying “cheap” for something “cheap”.

Price Anchoring

Human beings tend to rely a lot on the first piece of information given within a marketing message and this is exactly why the “price anchoring” strategy works so well.

Evan a $2,000 item can look like a relative bargain when placed strategically right next to a similar product with a $15,000 tag within an ad.

While this may seem “tricky”, it is not unethical if both your items are priced fairly according to their value.

Commitment

Even if you are able to connect with the consumer through your marketing and provide them the information they are looking for, they may still hesitate.

In 2017, roughly 77% of all online orders were abandoned!

There can be many reasons for this, a lot of which is beyond the marketer’s control – personal and basic life distraction can kill a purchase and there is really nothing a business can do to mitigate these occurrences.

However, from a marketing standpoint, assuming that the landing page is designed aesthetically to make it easy to sign up, there are some techniques that can be implemented to encourage a customer to go ahead with the registration/purchase.

Here are 3 ways:

  • A full refund is offered.
  • A commitment is reinforced by providing an already checked box.
  • An FAQ section is provided to reduce any last-minute hesitation.

Conclusion

Applying these fundamentals to your marketing strategy will surely give you some level of success. Of course, as you become more proficient with them, you will also notice other marketing methods and tactics you can employ that will be specific and useful for your brand and your target audience.

Feel free to test them out but never forget to incorporate the fundamentals you just learned as they are the foundation on which to build successful marketing campaigns that are right for your specific target audience.

The Ultimate guide to SEO costs in Singapore

Outsourcing SEO in Singapore can be likened to finding renovation contractors for a new home. There is no lack of people who have been “burnt” by negative experiences. Mismanaged expectations and indigestible SEO proposals have resulted in huge skepticism around SEO. Taking the time to educate yourself about bits and pieces of SEO becomes really important.

Content

    1. SEO monthly packages
    2. Cost-benefit analysis
    3. How to measure SEO work
    4. Who is the real deal?
    5. White hat vs black hat
    6. SEO in Singapore
    7. Different types of companies offering SEO in Singapore
    8. The real cost of SEO
    9. Forget about SEO?
    10. Appendix: The nitty gritty

 

SEO monthly packages

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A comparison of Google and Facebook ads auction platform

Most of us digital marketers are no strangers to Google adwords. This proven way of generating new customers has been around since 2000. Needless to say, the auction platform that Larry Page came out with is now a mature system used by advertisers worldwide.

On the other hand, Facebook auctions has bewildered many advertisers to date. It looks similar to Google adwords on the surface, but actual execution of campaign proves otherwise. Since its conception, Facebook ads platform has undergone numerous changes and remains a mystery for most advertisers. Yet, there are those that have cracked the code to Facebook ads and making huge bucks from it. Here, we start from the basics and attempt to understand each piece of the Facebook ads auction by juxtaposing it with Google adwords auction.

Bid

Since its an auction, you can’t run away from having to bid. However it takes place differently on Facebook vs Google. On Google, one can check keywords planner to gain a rough idea of how much to bid for each keyword. On Facebook, it is harder to determine a bid price because there is no clear benchmark. Every advertiser has a different objective, target audience and target cost. With so many variables, it is impossible for Facebook to come out with their version of keywords planner for benchmarking as well.

For that reason, advertisers typically default to autobidding on Facebook, allowing Facebook to determine a cost per action for them based on their algorithm. On the other hand, in Google adwords, most advertisers prefer to do manual bidding to have more control over the budget and not overspend.(That is, if you are not buying thousands of keywords)

It is also interesting to note that both Google and Facebook have declared themselves A.I companies. Both are paying attention towards developing their “smart ads platform” that leverages machine learning to reliably automate targeting and bidding as much as possible. It will definitely be a win for advertisers who are looking at getting the best bang for their buck. On a sidenote, with targeting being ‘taken care of’ by machines in the near future, perhaps it is important to focus more on copywriting.

Ad quality

Needless to say, both Google and Facebook are big on ad quality & relevance. Suffice to say, user experience is everything for these 2 media giants. Futhermore, Facebook has recently gone under scrutiny for being overly commercialized at the expense of their users’ privacy & comfort. It is not surprising that Facebook has gotten more particular about the type of ads that advertisers run on the platform.

Does that mean lousy ads will be banned from the platform? Of course not, if you can pay money, Facebook and Google will be more than happy to take it. However, if your ads are not exactly appealing, you end up paying a premium to reach to same number of people. And I mean a huge premium. The only type of ads that will be prevented from showing are those that infringe the policies of these 2 giants. However, this is nothing new. Google has always has its policies in place to rebuff dubious advertisers.

In this regard, both Google and Facebook are pretty similar. Both assign a score ranging from 1 to 10 to gauge the quality/relevance of the ad. Both determine the score based on ‘voting by users’. The mechanism in which that happens is referred to as the clickthrough rate. The more users that click through to your ad, the better it is supposedly. Neil Patel recommends that advertisers gain an understanding of content marketing in order to produce campaigns with high clickthrough rate.

However, advertisers are warned not to treat clickthrough rate as the end-all-be-all of online advertising. Afterall, clicks mean nothing until you are able to convert them into sales. Hence, this is where conversion comes in. Like in a relay race, the baton is passed to the landing page to effectively convert traffic into leads.

Estimated Action rate

Facebook takes into account 3 factors when determining ad rank, while Google only looks at 2 of them. The 3rd factor in the equation for Facebook ads auction is Estimated Action Rate. This is unique to Facebook because you are able to choose your preferred objective on this platform. Facebook’s machine learning algorithm then gets to work to find the best target audience that could meet your objectives. This is, in fact one of the most powerful aspects of Facebook advertising. Why so? It makes direct response performance campaigns possible.

You could tell Facebook that you want to get bottom-of-funnel conversions and Facebook will do its best to optimize your campaign for that purpose. If Facebook is unable to do so, it will essentially stop running your campaign. This also allows you to cut losses. A good deal, if you ask me.

Google does it differently. While you can also track conversions in Google AdWords, it does not affect ad rank. Your ad will show up whether or not you are hitting your conversion goals. It may not be a very good idea for non-savvy advertisers who are not budgeting adspend based on ROI. (perhaps why Google makes so much money?) An effective digital marketing agency should be able to help you move your budget around these 2 platforms fluidly based on the situation.

If you are tracking conversions on Google, you can set the system to carry out autobidding based on your conversion objectives after you have gathered enough data. This feature is helpful if you are targeting a lot of keywords at one go.

Nature of Google and Facebook

Ultimately, Google and Facebook are 2 totally different animals. The former is about demand fulfillment while the latter is great for demand generation. What it means is that different businesses may benefit differently from both platforms. You could be paying a premium for your ad to be ranked on Google but still be making big bucks from it. At the end of the day, advertising on Google and Facebook has to be a well-planned and highly mathematical process. Make sure you do your sums and calculate your ideal cost per acquisition, conversion rate and clickthrough rate in order for your campaign to be a successful one! In other words, begin with the end in mind and make rational decisions, and your campaign will turn out just fine.

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Google Vs Facebook Ads: Is Google the King of Ads? [Video]

Technical SEO 101 for getting your website ranked on Google [infographic]

Technical SEO is often an overlooked aspect of SEO. However, it’s as important as getting your content right. It’s the supporting structure behind your SEO strategy, and its immense importance is evident, as you will find out below.

In this infographic, we have listed out what you should and should not do, as well as some suggestions for online tools you can use towards achieving good technical SEO.

What to Do

Mobile-Friendliness

Today, mobile users have overtaken PC users, and the number of mobile users will only continue to increase. If you’re not going to optimise your website to be mobile-friendly, you’re losing out and driving potential customers away.

Also, Google announced in 2015 that it would be boosting and expanding mobile-friendliness as a ranking signal. It also released a new ranking algorithm for mobile friendliness at the same time.

In late 2016, it rolled out it’s mobile-first indexing, signalling the beginning of its move towards a focus on mobile content, instead of the desktop to rank search results.

Fast Loading Speed

Would you stay on a website that loads with a speed similar to broadband 10 years ago? Today, Internet users view speed as one key factor that determines whether they stay or leave.

They don’t have the patience to wait for a page to load all day. Your website shouldn’t take more than 3 seconds to load if you don’t want to see users jumping to other sites immediately.

Google doesn’t take too kindly to your website if it’s slow – it crawls your website for inefficiencies in coding which pulls your loading speed down.

For e-commerce sites, especially, loading speed matters a lot. Users can navigate quickly, get what they want quickly, and complete the order process quickly. SEO aside, many would know that a turtle-like sitespeed is a conversion killer. Its not worth investing a fortune into a great product and strong copy only to have sitespeed drag down your sales figures. According to Peep Laja from ConversionXL, 57% of visitors will abandon a page that takes 3 seconds or more to load.

Its not just SEO, pagespeed affects the performance of your Pay Per Click Google campaigns as well. It is said to reduce quality score, which in turn increases your costs of advertising. Not to mention wasting precious paid traffic that does not convert into leads and sales.

To improve your speed, alot of factors come into play, from your hosting provider, coding efficiency to your images.

Single Site Version

Having a single site version means that your website’s address should not have repeat versions, such as “https/http/www” which can cause duplicate content issue.

SSL Certificate

In 2014, Google revealed that it would be using HTTPs as a ranking signal, and would provide a small boost to a website’s ranking if an SSL certificateisused.

That means that not having one can result in a low overall ranking for your website because it doesn’t signal to the search engine that your website is good. Therefore, you should buy an SSL certificate from your website host. Use specifically 2048-bit key certificates.

Top 10 must-know tools for website owners in Singapore

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What to Avoid

Duplicate Content

Duplicate content refers to similar content appearing in multiple places on the Internet. It makes the work of search engines difficult and can be a painful hit to your SEO. You can suffer a loss of traffic and poor ranking.

Run a check on your page content, meta tag, and meta description to ensure that there is no duplicate content. Use the Canonical tag or 301 redirect as a solution for your duplication problems.

Broken Links

Broken links can be a huge turn off for most users, discouraging them from continuing and negatively impacting the overall user experience.

When search engine crawlers encounter a broken link, they stop whatever they’re doing and move on to another page. To prevent this, conduct site audit to crawl your site to search for broken links.

Hacked Content

This relates to your site’s security. Ensure that the site is not only clean but also secure from breaches and hacks. Google’s mission is to make the internet a better place and hence takes a serious view of security on the internet. Security is the bare minimum for SEO rankings.If your content is hacked, Google will penalise you through a few actions that will be painful:

  • Removing your website from search rankings, thereby affecting traffic
  • Red-flagging your website

Security is something that marketers overlook systematically, until the matter gets out of hand and your website goes down completely beyond help. Just like human illnesses, prevention is better than cure. Here are some steps to take

  • Make use of tools such as free Sucuri Malware scanner to periodically check for hacks and malware
  • Use a tool such as iTheme security to prevent brute force password attack in which a hacker tries multiple password combinations to get into your website
  • Always back up your website on a regular basis. You never know when your website gets hacked. Vaultpress or Updraftplus are great.

Cloaking

Cloaking is the act of showing different content or URLs to search engines and users. The information a user views would be different from search engine crawlers. It goes against Google’s Webmaster Guidelines as expected results are not provided.

If you’re trying your luck and hiding your links, spam content or text to improve your search ranking, don’t say we didn’t warn you-. Google will penalise you.

Site Architecture

Every website should have a hierarchy – a structure that organises the information on your site. This allows for easy crawling by Google spiders to index your content. However, this remains a problem with most websites.

Plan your site architecture well and you will be rewarded. Some guidelines to follow are:

  • Keep clicks to a minimum. Neil Patel from Quicksprout says it should only take 3 to 4 clicks at most to navigate to any section of your website
  • Use Google Search Console for submitting your sitemap
  • Incorporate user-friendly, meaningful and keyword-based URLs.  According to Brian Dean from Backlinko, shorter url rank better in Google. His suggestion is to use something like backlinko.com/your-keyword instead of backlink.com/10-12-17/category/article title.

Site Tools

Luckily for you, there’s a wide variety of free site tools you can use to optimise your technical aspects.

For example, Google Search Console allows you to submit your sitemap, set your localisation and check your website for technical errors.It tracks and supports your website’s search results presence. It also helps you to check whether your website is mobile-friendly. Without a doubt, it is a necessary tool for achieving and maintaining good technical SEO. Ryan Stewart from Webris recommends connecting your Search console account to Google Analytics to unveil more data so you can improve your visibility.

PageSpeed Insights is another tool to easily find out how fast (or slow) your site is loading. It analyses your site and comes up with customized recommendations to effectively increase its speed. You should also check out how to achieve a high score on Pagespeed Insights.

Lastly, Screaming Frog helps you to carry out a technical audit and evaluate the areas that need improvement.

Conclusion

Having good technical SEO isn’t achieved overnight – it takes constant monitoring, checking and reviewing. There are many different aspects to be considered and optimised, and even the smallest error can land you in an unfavorable situation.

Therefore, by taking note of what to do, and what not to, will provide a considerable boost to your site. Why stop at just achieving good content marketing, when you can do much more to outrank your competitors? Take these steps to set the stage right and get your site ranked high.

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Ranking My Company’s Brand Name on Google : SEO for branding

Don’t be mistaken, it’s not the same as ranking for commercial keywords such as ‘Digital marketing agency singapore’ , ‘accounting software singapore’ etc.

Why is it so important to rank for your own brand name and/or terms on Google?

Picture the following scenarios:

– Someone stumbles across your ads somewhere, either on Facebook, Google, Linkedin or even offline. They weren’t ready to make purchase at that point, but their situation changed and they are ready to whip out their wallet now.  So they google for your company name to give you sales.

– They heard about you from friends but aren’t sure of your exact company url, hence they just google for your company name.

– They google you just to see if there are people saying bad things about you that would prevent them from buying

Traffic from organic brand searches has been found to overtake direct site visits. This means that chances of people visiting your site from branded keyword searches are much higher than those typing in a brand name in the browser.  I’m guessing you google for brand names as well, isn’t it ?

Imagine if someone makes a branded search, and your website fails to appear on the first page at the top few positions on Search engine results page (SERPs). Where do they go to? Your competitors, of course.Therefore, not ranking high for your brand keywords can potentially lead to the loss of potential hot leads to your competitors.

Take the case of Michael Snyder, the owner of Snyder Online Marketing

Michael told the story about how he was contacted by a customer who was recommended to a SEO specialist named Mitch Snyder. The client who was referred to Mitch, googled Mitch’s name and kept on being directed to Michael Snyder’s website. Thus, Mitch Snyder ended up losing a customer to Michael Snyder!

Don’t let that happen to you! Don’t let someone hog the top positions in Google when people search for you. (Note: It is also not uncommon for competitors to use search engine marketing to get on top of your website in the SERP, but thats another story)

Now that you know its importance, it’s time to act. Read on to find out how you can effectively rank your brand below!

Social Media

What do YouTube, Facebook, Twitter and LinkedIn have in common? Answer: each of them provides incredible help for ranking your brand name. For example, Facebook’s amazing web authority providesthe opportunity for anyone to rank on the first page of Google’s results page.

Similarly, LinkedIn has massive authority as well. Staying active and well-maintained on the platform gives a high chance of ranking high. This goes for Twitter and YouTube as well. Web authority is extremely important in getting ranked high for your brand name and terms. This is because Google identifies user behaviour and supports authoritative websites. A brand that is often clicked will eventually find its way in the top rankings.

Additionally, include your brand name and terms in your social media usernames and page names too! Be explicit with your company’s name. Your page descriptions can also include them.

Of course, you would want your website to be no.1 on the results page when people google for you, but isn’t it even better to populate all the 10 results in Google with your social media profiles?

Are you indexed ?

If your website is not found on Google for your brand name, it could be that it is not even indexed yet.

How can you tell if your website has been indexed by Google ? Simple, just do a site search by googling the following term, replacing example.com with your website url.

site:example.com

If your website is not yet indexed, you can use this link to submit your website and wait for the Google spiders to come and crawl it.

 

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Blog Comments and Discussions

You probably know that building back links from other websites on the internet is key to being found on Google. It is a cue to Google that your website deserves endorsements from other people and a sign of quality.

Commenting on other blogs and discussion platforms allows you to add a link back to your website. Make sure you reference your own brand name when commenting. It is not the best form of backlink, but nonetheless, a quick & easy way to get some love from other websites. It is usually enough if you are doing brand-related SEO, unless your brand name is as popular as Nike’s.

Citations and Reviews

Citations are as important as building quality links. This is especially so for local businesses. Google recognises a website containing many citations as active, current and ongoing – enough reason to include it in search results.

You can amass citations by listing your business in local directories, mentions in local blogs, and getting listed in the Yellow Pages, Yahoo Local and Yelp. Build solid citations in these local directories, and you will benefit from it.

Reviews are equally important. Get your reviews from websites such as Yelp, Google+, Yahoo and TripAdvisor. These reviews are essential in driving traffic to your website.

Press Releases

This is a simple yet highly effective way to rank for your brand name. Official press releases can give Google brand indicators with a link back to your website. When you reference your brand name in the title and content, it will also lead to the ranking of the press release for searches relating to your brand.

 

Branding Keywords

Explore your site. Where can you add in branded keywords? Use your website, business and copyrighted product names in your title tags, header tags, meta descriptions, URLs and alt image tags. In your website and blog content, reference your brand name.

Choose a brandable domain name for your website. Never underestimate its importance – a domain name paves the way for users to identify, find, share and remember you online.

Some things you can consider are being relevant to your company’s purpose, easily remembered, easy to spell, and being short. Also, having a .com extension is best because 75 percent of all websites have it. Consider how you want people to find your website and put yourself in their shoes.

 

Search appearance

Suppose you are now appearing on Google for your brand name. Do you know what do users see ?

Your website’s meta description directly affects what people see when they google your brand name. You want to be very delibrate in creating an impression in the users’ minds.

In the example below, which one are you more likely to click on ?

Tip: To find inspiration of compelling copies for driving click through, look no further than the paid results in the SERPs for your industry. Those websites doing pay per click advertising should have done lots of split-testing of their ads to find the best copy that resonates. You just need to reference(read: copy).

The next step- blogging

If you still don’t know the importance of blogs, get started now. Blogs are key to driving organic branded keyword rankings. When you add relevant, helpful and interesting content that attracts your audience, you’re giving your brand ranking a big hand up.

In your content, make sure to include mentions of your brand name and branded keywords. Semantic search results in Google’s association of branded keywords with the products and services you provide even without making that connection in your content bluntly.

 Conclusion

As you can see, SEO(search engine optimization)  is not just another marketing strategy where you can do without. With vast majority of people googling for brand names these days, your efforts in building your business may be sabotaged as a result of the failure to do proper branded SEO. At a minimum, you should google yourself from time to time to see what your customers are seeing about you.

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Do u want more leads or better branding?

A recent case with a client has made me ponder about this topic of branding vs marketing.
Although one can help in the other, it can sometimes clash.

Historically , marketing that brings results are not safe. We probably heard of  the Continue Reading

Why you cant do SEO for your business?

Unless you are a ‘Coca-Cola’ or a ‘IBM’, your funds(and time) are limited. You have to decide where is the best place to invest your resources to bring your company forward.  SEO has become one of the most popular marketing techniques due to the benefits it brings, but the truth is that it makes for a terrible investment for many SMEs. Here are the various scenarios why that is the case:

Note: Short for Search Engine Optimization, SEO is simply the practice of putting your website on the first page of Search Engine Results Page for search terms related to your product/service. Read more

10 important things you need to know when choosing a SEO company in Singapore

Great ! You chanced upon SEO and are thinking of doing it. ( SEO, short for Search Engine Optimization, is simply the practice of putting your website on the first page of Search Engine Results Page for search terms related to your product/service.)

Unless you are an IT nerd, or have someone in your company who is, choosing a Continue Reading