3 Fundamentals of a Good Marketing Campaign
SEO, short for Search Engine Optimization, is simply the practice of putting your website on the first page of Search Engine Results Page for search terms related to your product/service. Having been around for more than 6 years in Singapore, SEO industry has pretty much matured. SEO pricing is much more transparent than before. Nowadays, […]
The Ultimate guide to SEO costs in Singapore
Outsourcing SEO in Singapore can be likened to finding renovation contractors for a new home. There is no lack of people who have been “burnt” by negative experiences. Mismanaged expectations and indigestible SEO proposals have resulted in huge skepticism around SEO. Taking the time to educate yourself about bits and pieces of SEO becomes really […]
A comparison of Google and Facebook ads auction platform
Most of us digital marketers are no strangers to Google adwords. This proven way of generating new customers has been around since 2000. Needless to say, the auction platform that Larry Page came out with is now a mature system used by advertisers worldwide. On the other hand, Facebook auctions has bewildered many advertisers to date. […]
Google Vs Facebook Ads: Is Google the King of Ads? [Video]
Technical SEO 101 for getting your website ranked on Google [infographic]
Technical SEO is often an overlooked aspect of SEO. However, it’s as important as getting your content right. It’s the supporting structure behind your SEO strategy, and its immense importance is evident, as you will find out below. In this infographic, we have listed out what you should and should not do, as well as some […]
Ranking My Company’s Brand Name on Google : SEO for branding
Don’t be mistaken, it’s not the same as ranking for commercial keywords such as ‘Digital marketing agency singapore’ , ‘accounting software singapore’ etc. Why is it so important to rank for your own brand name and/or terms on Google? Picture the following scenarios: – Someone stumbles across your ads somewhere, either on Facebook, Google, Linkedin […]
Do u want more leads or better branding?
A recent case with a client has made me ponder about this topic of branding vs marketing.Although one can help in the other, it can sometimes clash. Historically , marketing that brings results are not safe. We probably heard of the story of Orabrush, in which a youtube video brought the product from oblivion to worldwide distribution […]
Why you cant do SEO for your business?
Here at ICM, we have had to disappoint many SEO-hopefuls , not because we have too many clients and are at full capacity(I certainly hope so), but because SEO wasn’t feasible for their businesses. SEO, short for Search Engine Optimization, is simply the practice of putting your website on the first page of Search Engine […]
10 important things you need to know when choosing a SEO company in Singapore
Great ! You chanced upon SEO and are thinking of doing it. ( SEO, short for Search Engine Optimization, is simply the practice of putting your website on the first page of Search Engine Results Page for search terms related to your product/service.) Unless you are an IT nerd, or have someone in your company who […]
