PSB Academy

Generated 114 signups in 3 weeks

One of the leading Private Education Institutions(PEIs) in Singapore, PSB academy is uniquely positioned as the ‘Future academy.’ It offers courses that prepare students for in-demand jobs of the future in fields ranging from ethical hacking to digital marketing. In 2017, it unveiled its newest 100,000 sq ft city campus in Marina Square, the first of its kind, to prepare for expansion.

Goal

Being a school that is known for being innovative and modern, PSB academy is also one of the first in the market to look into modern marketing approaches. It is typical of schools to allocate budget for advertising in traditional mediums such as MRT billboards and newspaper classifieds each year. The response rate is hardly measurable. Having heard about the results-driven nature of performance marketing, PSB academy decided to work with Ice Cube Marketing to test out direct response advertising to generate signups for its events.

What we did

Unlike banner ads done for the purpose of creating awareness, our objective was to elicit immediate interest and desire to come up for the event. The call-to-action took the form of a signup form to secure their seat for the event. As venue was constraint by physical size, we could leverage real scarcity and urgency to come for this one-time event. Ultimately, the campaign became a success owing to a combination of these few factors:

Targeting people who have read articles related to careers in similar industries
Retargeting of warm audience who went to the landing page but didn’t sign up, with time-driven urgency messages
Researching and Crafting of 4-5 various ad angles ranging from direct ones, stories to statistics-based.
Development of custom landing page that brings people from awareness to interest and then to desire and action.

Results:

114

in 3 weeks

Event Signups

50%

approximate

Turn Up Rate

” Not only does Ice Cube Marketing help us with enhancing brand awareness, they also deliver real business results in their marketing campaigns that are beyond basic metrics such as clicks and views. Ice Cube helped us generate substantial signups for our key events within relatively short duration, and very high percentage of actual turnouts – a testament to the quality of their campaigns optimisation and management. We would like to thank them for their contribution to helping more students discover PSB Academy.”

Jovan Lin, Assistant Vice President, PSB Academy

Want to find out the 5 critical elements in creating trust and overcoming skepticism over the internet?
And see how you can apply the same idea to your business?

Fill in the form below to speak to our
digital marketing specialist.

psb academy

Generated 114 signups in 3 weeks

Goal

What we did

Results:

114

50%

our accreditations

where are we

It’s time to optimize your SEM budget and reduce ad wastage. Work with an agency that serves as a partner more than vendor. Fill in the form to initiate a chat. If there is a fit and we are able to help, we would love to bring your business to the next level with the power of ads.

3-Step Online System Webinar training

Get your free 48hours pass now

Webinar-on-demand

Enter your details to get your Ultimate Guide To Remote Selling sent to you immediately

Here’s the new way to get as many new customers as you can handle

Understand the type of online funnel that complements seamlessly with your current sales process to ensure nothing falls through the cracks and budget is maximized to the last drop.

Identify the most compelling call-to-action offer you can harness in your business.

Spot untapped opportunities and gaps in your current online marketing approach we can exploit to see fast turnarounds.

Demonstrate our realtime call tracking and audience conversion system for helping you increase sales.

Run through case studies in your industry and find out what others are doing online to continually get leads and sales.

With highly traceable metrics such as CPC and Conversion rate, PPC is one of the most predictable forms of sales engine for any company. If you have great plans for your company, talk to us now to see if we can help you achieve them.