The Process filled with its downs and ups
Fast forward to almost a year later…
Ice Cube Marketing has managed to enhance the click-through rate & opt-in rate to a level that is way better than what we had before. Although they didn’t meet our initial expectation and given KPIs in terms of leads, we can see that Ricky & Ted have been putting in the extra effort to improve the results, which is very much appreciated by our team.
Marketing is not always predictable. The team at Ice Cube marketing failed to meet the projected KPI within the first 3 months, even though all other metrics such as CTR and CR were positive. The industry is more competitive than we thought. Diving into further research, we modified the landing page and conducted more split-testing to home in on the message. Things finally turned around after a few more months.