Notice: Ice Cube Marketing is not offering jobs or hiring people to get fake Shopee reviews for SMEs. We have made a police report on misuse of our brand. Please be careful of all types of scams.
Digital Senior is a content portal that produces articles to help students make decisions relating to tertiary education. With close to 100,000 monthly pageviews, it is the top education blog in Singapore by Alexa ranking.
DigitalSenior.sg is an internal project created from scratch by the team at Ice Cube Marketing (Why? because we love marketing !) Today, it is an advertising platform for clients on top of Google & Facebook. Digital Senior counts top educational institutions in Singapore as its clients, including the likes of SUTD, Kaplan, MDIS, PSB Academy, Parkway College , MOM and more.
As a testament to the relatability of the content, many of the articles went viral on Facebook. As a result, we received incredibly steep spikes to the traffic within a short span of 2-3 days. One of the most viral articles, 20 things I learnt from University garnered 3000 Facebook shares and 80,000 views in 1 week. Many of these evergreen content continue to be shared by readers months after it first went viral. The rewards from a single piece of good content were huge. We continued experimenting with different articles to hone our “virality intuition” and glad to say, we got pretty good at it.
20 Things I learnt from University
What I wished I had done while in university?
The 3 hardest University Majors in Singapore
Spikes in traffic due to viral articles
Improving brand awareness via digital marketing
“Digital Senior” was a brand that we conceived. The search volume for this brand keyword stood at zero before we began the project. We wanted to see if social media and search engine marketing strategies work in improving awareness of a brand. Through this simple experiment, our hypothesis was proven- Indeed, people started searching for “Digital Senior” after a few months. Content marketing helps in brand recognition.
Search volume for “Digital Senior”
You know that you are providing real value to readers when they start writing in to express their gratitude. This is profound because content helps to establish the kind of trust that is typically hard to achieve over the internet. Food for thought: Would it be as hard to close the sales once your company is seen as the thought leader in your prospects’ minds ?
Came across Digital Senior’s guide by chance. Thanks to the guide, I got the information I needed. Just felt an urge to say that Digital Senior is awesome!!! Thank you for publishing your honest and thorough reviews of almost all universities in Singapore. This has saved me so much time by allowing me to streamline the process of finding the best university suited to my needs. It is the best site that I have found for local Uni admissions. Keep up the good work! – Ryan Tan, Year 1 NUS Computer Science
Most people think of content marketing as simply writing a piece of article and publishing it. The reality is that content production only represents a small portion of the entire roadmap. Each piece of content, written or visual has to be produced in accordance with the central content strategy. Clients are encouraged to produce content mapped to awareness, consideration and decision stages of their target audiences to cover the full scope of their buyer’s journey.
Importantly, this ensures that the content is produced with deliberate intention, keeping in mind the business objective. Content marketing, is afterall, a proven highly profitable mean of marketing through thought leadership.
Do you have in mind a long term horizon to dominate your marketplace ? Content marketing is powerful but it takes time and resources for things to work out. If you have such ambitions, fill in the form and chat with us to see how we can help!