From 0 to 50,000 monthly organic traffic in Singapore for a new brand

Digital Senior is a content portal that produces articles to help students make decisions relating to tertiary education. With close to 100,000 monthly pageviews, it is the top education blog in Singapore by Alexa ranking. is an internal project created from scratch by the team at Ice Cube Marketing (Why? because we love marketing !) Today, it is an advertising platform for clients on top of Google & Facebook. Digital Senior counts top educational institutions in Singapore as its clients, including the likes of SUTD, Kaplan, MDIS, PSB Academy, Parkway College , MOM and more.

Ranking on SEO by providing real value

Most people think about how to “optimize” their website better when it comes to SEO(Search Engine Optimization). There’s nothing wrong with it but technical optimization can only take your website so far.
Whether we are talking about SEO or content marketing, our efforts cannot be detached from the needs of actual users. In writing every piece of content, our team conducted extensive research. For example, in planning the article, ‘Ultimate guide in choosing private university’, we learnt in Hardwarezone forum that readers’ main concerns centered around matters such as recognition and tuition fees. We focused on answering those questions and coming out with a substantive piece of content that serves our audience. The same rigorous process is applied for most of the articles. With the internet filled up with fluff and websites trying to create content to fool Google, it wasn’t too hard for Digital Senior to stand out.
Digital Senior ranks on 1st page of Google results for 200+ education-related keywords and receives substantial organic traffic each month.

Organic traffic growth

Viral content

As a testament to the relatability of the content, many of the articles went viral on Facebook. As a result, we received incredibly steep spikes to the traffic within a short span of 2-3 days. One of the most viral articles, 20 things I learnt from University garnered 3000 Facebook shares and 80,000 views in 1 week. Many of these evergreen content continue to be shared by readers months after it first went viral. The rewards from a single piece of good content were huge. We continued experimenting with different articles to hone our “virality intuition” and glad to say, we got pretty good at it.

20 Things I learnt from University

What I wished I had done while in university?

The 3 hardest University Majors in Singapore

Improving brand awareness via digital marketing

“Digital Senior” was a brand that we conceived. The search volume for this brand keyword stood at zero before we began the project. We wanted to see if social media and search engine marketing strategies work in improving awareness of a brand. Through this simple experiment, our hypothesis was proven- Indeed, people started searching for “Digital Senior” after a few months. Content marketing helps in brand recognition.

Thought leadership

You know that you are providing real value to readers when they start writing in to express their gratitude. This is profound because content helps to establish the kind of trust that is typically hard to achieve over the internet. Food for thought: Would it be as hard to close the sales once your company is seen as the thought leader in your prospects’ minds ?

Came across Digital Senior’s guide by chance. Thanks to the guide, I got the information I needed. Just felt an urge to say that Digital Senior is awesome!!! Thank you for publishing your honest and thorough reviews of almost all universities in Singapore. This has saved me so much time by allowing me to streamline the process of finding the best university suited to my needs. It is the best site that I have found for local Uni admissions. Keep up the good work!
– Ryan Tan, Year 1 NUS Computer Science

Content marketing

Most people think of content marketing as simply writing a piece of article and publishing it. The reality is that content production only represents a small portion of the entire roadmap. Each piece of content, written or visual has to be produced in accordance with the central content strategy. Clients are encouraged to produce content mapped to awareness, consideration and decision stages of their target audiences to cover the full scope of their buyer’s journey.
Importantly, this ensures that the content is produced with deliberate intention, keeping in mind the business objective. Content marketing, is afterall, a proven highly profitable mean of marketing through thought leadership.

Want to find out the 5 critical elements in creating trust and overcoming skepticism over the internet?
And see how you can apply the same idea to your business?

Fill in the form below to speak to our
digital marketing specialist.

It’s time to optimize your SEM budget and reduce ad wastage. Work with an agency that serves as a partner more than vendor. Fill in the form to initiate a chat. If there is a fit and we are able to help, we would love to bring your business to the next level with the power of ads.

3-Step Online System Webinar training

Get your free 48hours pass now


All information is kept private in accordance with our privacy policy

Enter your details to get your Ultimate Guide To Remote Selling sent to you immediately

Trigger goes here

Here’s the new way to get as many new customers as you can handle

Now you can take advantage of our free Remote Selling Strategy Session for your business.

Find out why your business is not getting a consistent stream of customers online yet, in this custom-tailored session:

Understand the type of online funnel that complements seamlessly with your current sales process to ensure nothing falls through the cracks and budget is maximized to the last drop.

Identify the most compelling call-to-action offer you can harness in your business.

Spot untapped opportunities and gaps in your current online marketing approach we can exploit to see fast turnarounds.

Demonstrate our realtime call tracking and audience conversion system for helping you increase sales.

Run through case studies in your industry and find out what others are doing online to continually get leads and sales.

With highly traceable metrics such as CPC and Conversion rate, PPC is one of the most predictable forms of sales engine for any company. If you have great plans for your company, talk to us now to see if we can help you achieve them.