Facebook lead ad falls short
The team at Ice Cube Marketing had to find a way to convince cold audiences that BottomSlim can help them solve their problems. We needed to find a way to stand out.
It was found that the promotions ran by competitors were oversimplified. For example, many of them were running lead ads on Facebook which consists of simply a form for people to fill in their details. There was no other elaboration. Putting ourselves in the mind of the audience, we found it unfeasible. Working female professionals are highly educated and require more information before making a decision, and we had to work on some serious copywriting.