Unlike major aircon retailers such as Gain City, Airconnection is an aircon contractor without a retail storefront garnering walk-in traffic. Their typical source of leads is from referrals by interior design firms.
While Airconnection was getting consistent referrals from its extensive network, it was difficult to grow beyond the current volume. With ambitious plans to be among the top players in the industry, Airconnection started to look for additional sources of leads to fuel the growth of the business.
They started by distributing flyers like all contractors do, but there was no results.
In the words of Airconnection founder, Nick Zhou,
“After distributing thousands of fliers, I got only 1 sale. I learn that this traditional method doesn’t seem to work any more.”