Author: Ice Cube

What Most Marketers Will Not Tell You About Digital Marketing

When you see a fantastic digital marketing case study online, it’s tempting to think that the same strategy could work wonders for your business. You might see reports of a company growing tenfold or making hundreds of thousands through Facebook ads and wonder if that level of success is within your reach. But the question […]

5 COVID-19 Marketing Tips for Small Businesses

The COVID-19 crisis has made businesses scrambling to survive. Various business restrictions, decreased consumer spending, and a global economic slowdown means revenues and profits have taken a dramatic hit. But this doesn’t mean that you should be sitting idle waiting for this to pass over. You want to be proactive and take the necessary steps […]

3 Fundamentals of a Good Marketing Campaign

Would you rather be a marketer or an advertiser? Strange question, right? Is there any difference between the two? The answer is a resounding, Yes! Marketing starts with the customer first and advertising begins with the ideal medium in which to reach those customers. Ideally, businesses should do both but should never put the cart […]

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