How To Handle Your Leads Well and Get More Appointments with The Same Budget
In the rapidly evolving landscape of digital marketing, businesses face a multifaceted challenge – not only must they effectively acquire leads from platforms like Google and Facebook, but they must also convert these leads into appointments and sales without inflating their budgets. Despite numerous efforts, many businesses find themselves struggling to achieve a positive Return […]
The Simplest Business Tip You Will Ever See: Small Business Flight Plan
In the dynamic landscape of business, where challenges often come at us like unexpected turbulence, having a clear framework for decision-making can make all the difference. Enter the airplane analogy, a concept introduced by Donald Miller that distills the complexities of running a business into six crucial components. In this article, we’ll explore each element […]
Is Your Digital Marketing a Vending Machine or a Slot Machine?
In the fast-paced world of digital marketing, the difference between success and failure often boils down to one crucial factor: predictability. Imagine your marketing campaign as a vending machine and consider the alternative – a slot machine. For many businesses, the latter analogy hits too close to home. Their marketing strategies resemble playing the slots […]
How To Enlarge Your Target Market Without Changing Your Product
Every digital marketing or business journey eventually encounters a pivotal moment: the point of market saturation. During this phase, indicators such as soaring cos per lead, dwindling lead generation rates, and declining profitability signal a critical challenge. Scaling campaigns becomes an arduous task, resulting in stagnant growth. This challenge becomes even more pronounced when catering […]
The Best SME Marketing Strategy to Copy Now (from MacDonald’s)
When you think of McDonald’s, what comes to mind? Likely, it’s their iconic burgers. However, there’s a subtle marketing strategy they’ve employed over the years that many businesses often overlook – the Happy Meal. This little box with its enticing toys is not just a children’s meal; it’s a masterstroke in marketing. Let’s break down […]
Debunking the Myth: How Fear-Based Ads Fall Short and What Really Works
In this article, we will explore a powerful technique that can significantly enhance your marketing results and help you acquire twice as many customers while utilizing the same ad budget. By shifting your message from future problems to current problems, you can tap into a more effective approach that resonates with your target audience. We […]
7 Types of Digital Marketing Agency in Singapore that you’ve always mistaken as the same
It is 2023! You are probably wondering if you should still hire an agency! ChatGPT came out in the same year and took the world by storm. It turned the term “AI” from just a corporate buzzword into an everyday tool. Besides Chatgpt, new revolutionary AI tools such as Midjourney, Dall-E and Descript can do […]
