Royal Wings Travel

18 deals closed with 6X ROAS

Royal Wings Travel is a boutique travel agency specializing in customized travel itineraries, with a strong focus on Japan-bound travel. They help clients plan unique and meaningful travel experiences—not just ordinary trips.

Before Working with IceCube

  • Royal Wings Travel wanted to grow their business and reach more customers—but didn’t know how to effectively market online. They struggled with targeting the right audience and turning their travel expertise into consistent leads and conversions.
  • They had never hired a marketing agency before. Their previous marketing efforts were fully in-house, relying solely on organic Facebook posts. There was no structured ad strategy or online funnel.

Their growth was slow and stagnant. They were still searching for the right approach to reach their target audience. Despite posting regularly, they saw minimal returns and had no consistent lead generation.

Diana, the founder, saw IceCube’s ads and was impressed by the results they produced for other businesses. After a 2-hour social media audit and strategy session, she felt confident in IceCube’s ability to identify her business’ gaps and provide a clear path forward. The team’s expertise and willingness to collaborate sealed the deal.

During the Work with IceCube

  • Creating a professional video ad with Diana as the face of the brand—despite initial shyness—was a breakthrough.
  • The campaign was so effective, it generated a record-high number of leads that required internal process restructuring to handle.
  • Diana loved how the IceCube team, especially Craig and Cheryl, worked closely with her, turning raw ideas into polished output.

Initially unsure of how digital marketing could help, Diana became a believer after seeing real results. Her trust and appreciation deepened over time, especially as she experienced IceCube’s responsiveness, creative execution, and collaborative spirit. She now considers them not just a service provider, but a strategic partner.

After Working with IceCube

  • 6X Return on Ad Spend (ROAS)
  • Over 120 leads per month
  • 18+ closed deals to date
  • Cost per lead was kept at $20
  • 99% of leads were highly qualified and ready to book a Japan trip

The campaign led to rapid business growth. In fact, Royal Wings had to pause the campaign temporarily just to catch up with the volume of leads and inquiries. It also validated their brand positioning and helped them identify their ideal customers.

The consistent results, strong team collaboration, and expert handling of ads and creative production gave them confidence. IceCube became a trusted growth partner. Diana continues to work with IceCube because she sees them as an extension of her team.

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Ice Cube Marketing (Singapore)
Address: 15 Jalan Kilang Barat, 
#07-03 Frontech Centre, 
Singapore 159357
Contact: +65-6653 2633
Ice Cube Marketing (Malaysia)
Address: No. 11, Jalan Kacung Satu,
SEDC Tampoi, 81200 
Johor Bahru, Malaysia
Contact: +6016-7969260
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