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The business, Maskela, sells designer face masks.
Carol reached out to Icecube Marketing because she was struggling to manage her own ads effectively. As an entrepreneur with many responsibilities, she found it difficult to handle the advertising aspect of her business and felt that she lacked the expertise to run successful ad campaigns on her own.
Carol had been trying to manage her ads herself before working with Icecube Marketing. There is no mention of her having hired another agency before Icecube.
Before working with Icecube, Carol did not achieve effective marketing results on her own due to her lack of expertise and the overwhelming nature of managing ads alongside her other entrepreneurial duties.
Carol was convinced to work with Icecube Marketing because of their performance-based pricing model, which made her feel like they were true partners invested in her success. Additionally, her conversation with Aaron from Icecube made her feel comfortable, as he demonstrated that he had her best interests in mind and offered a trial period with no obligations. This approach allowed her to assess their capabilities without long-term commitment.
Want to find out the 5 critical elements in creating trust and overcoming skepticism over the internet?
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Topic: Avoid Price war and gain new customers
Date: 10 July 2024 Wednesday 3pm
Duration: 1hour
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How to do Post-Covid digital marketing to grow sales quickly
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