Knowledge Trail Learning Centre - Ice Cube

Knowledge Trail Learning Centre

High-quality leads that Darrin managed to close in just 1 phonecall

Knowledge Trail Learning Centre provides English and Math tuition for students from primary school to junior college (JC). The founders, both former secondary school teachers, started the centre to address the challenges students face in their studies, especially when learning new topics.

Before Working with IceCube

The client sought IceCube Marketing’s help after struggling with unqualified leads generated by previous marketing efforts. Despite a lower cost per lead with other marketers, these leads often forgot they had interacted with the ads or weren’t genuinely interested, wasting time and resources.

Knowledge Trail had worked with previous marketers before IceCube, but these agencies overpromised and underdelivered, providing leads that were of low quality and difficult to convert.

The leads generated before IceCube were not qualified, leading to wasted effort in following up with uninterested potential customers. While the cost per lead was lower, the return on investment (ROI) was poor because these leads didn’t convert easily.

The client was referred to IceCube by another tuition centre principal who had benefited from their services. In addition, they were impressed by IceCube’s reputation for delivering results and appreciated their sincerity and commitment to helping businesses grow.

During the Work with IceCube

The most notable highlight was the ability to close leads on the first call, something they couldn’t do before with previous marketers. The client also appreciated IceCube's ongoing support, deep insights, and experience in helping tuition centres grow, particularly during challenging times like the pandemic.

Darrin perception of IceCube was positive from the start, and it has only strengthened over time. They value IceCube’s sincere commitment and consistent delivery of results, which reassures them of a successful long-term collaboration. Their initial trust in IceCube has grown into full confidence in their ability to support the business in the long run.

After Working with IceCube

After engaging IceCube, Knowledge Trail saw a significant improvement in their ROI. Though the cost per lead was higher, the quality of the leads was vastly improved. They could close sales on the very first call with many leads, leading to more conversions with less effort. This efficiency saved time and resources.

The centre experienced steady growth, even during the uncertainty of the pandemic. The higher-quality leads allowed them to focus on interested and engaged customers, improving their operational efficiency and growth stability.

They continue to work with IceCube due to the excellent results, qualified leads, and IceCube’s sincere commitment to their success. The client also appreciates the hardworking attitude of the IceCube team, which gives them confidence in a long-term partnership.

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