SL Curtain - Ice Cube

SL Curtain

Hitting 80% weekday appointment rate and 100% weekend appointment rate

SL Curtain sells curtains and roller blinds, including Korean blinds, Venetian blinds, and traditional roller blinds.

Before Working with IceCube

SL Curtain had issues with targeting the right audience for their ads and emphasizing their company's selling points effectively.
With only two people handling the operations, they struggled to manage incoming messages and follow-ups.
They also needed assistance with handling marketing tasks that were becoming overwhelming.

Yes, SL Curtain had run ads on other platforms but had issues with inaccurate targeting
They had not officially engaged a marketing agency before IceCube, although they did receive advice from Ricky, a connection through a cousin.
Their previous marketing efforts resulted in many low-quality inquiries, with potential customers often asking for prices and then disappearing.
SL Curtain was struggling with the accuracy of their targeting, and their marketing efforts were not yielding significant results.

Ricky’s initial advice helped them trust IceCube, as he shared insights as a friend rather than acting like a typical salesman.
They appreciated IceCube's approach to understanding their business before running any campaigns.
The need to solve their targeting issues and emphasize their selling points more effectively was crucial in their decision to engage IceCube.

During the Work with IceCube

One standout moment was the effectiveness of IceCube’s retargeting strategy. Customers mentioned seeing SL Curtain’s ads repeatedly on Facebook and Instagram, which led them to inquire and make purchases.

The face-to-face monthly meetings with Tai Wei, their assigned Growth Strategist, provided valuable insights and support.

SL Curtain’s customer praised the strength of their marketing, noting how often they saw the ads.

After Working with IceCube

SL Curtain experienced significant improvements in the quality of inquiries after IceCube helped them with audience targeting and emphasizing selling points.

Their ROI increased by nearly 5x,and revenue grew by about 50%.

Their appointment rate now hits around 70-80% on most days, and on weekends it reaches 100% booking capacity.

The increased quality of inquiries and better appointment handling allowed SL Curtain to focus more on their core operations.

IceCube’s Teleagent service managed the inquiries and appointment scheduling, reducing response times and improving customer conversions.

They value IceCube’s consistent face-to-face meetings, monthly performance reviews, and actionable feedback.

The rapid and efficient response to campaign issues, the strong ROI, and their effective Teleagent service are key reasons for continuing the partnership.

Over time, as results began to show with improved inquiries, higher conversion rates, and increased revenue, their perception became very positive.

They appreciate IceCube’s proactive support, effective strategies, and the professional handling of inquiries, which have all contributed to their business success.

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