Ellery Ng

$89,100 in Revenue Generated with almost 3x ROI

The client, Ellery Ng, is a solopreneur and life coach specializing in communication and confidence. He started coaching in 2018 and went full-time at the start of 2021.

Before Working with IceCube

Ellery wanted to improve the quality and quantity of leads being generated for his coaching business. He had a previous dissatisfaction with the insufficiency of lead quality or quantity and needed a more effective strategy to address that.

Yes, Ellery had already run lead generation campaigns and marketing before working with IceCube. However, he encountered issues with the results, particularly with lead quality and quantity, prompting him to seek outside help.

The results before IceCube involved insufficient lead quality or quantity, which was a source of frustration for the client.

The client appreciated the personal touch during the consultation, as he was able to speak directly with the owners and leaders of IceCube. Their attentiveness and sincere follow-up on queries and complaints, along with their openness to communication and feedback, convinced Ellery to work with them.

During the Work with IceCube

A highlight of the campaign was the introduction of an account manager (Tai Wei) who performed regular monthly check-ins. This structured communication was seen as very useful for keeping Ellery updated on what was happening behind the scenes and allowed for consistent feedback and adjustments.

Another notable moment was the success of the video campaigns, which brought better lead quality, with potential clients referencing the videos as part of why they engaged with Ellery’s services.

After Working with IceCube

After the video campaign was implemented, there was a noticeable improvement in lead generation. The lead quality improved significantly, with several prospects specifically mentioning the impact of the video content.

In 2022, Ellery invested around $32,900 in IceCube’s services and received $89,100, in return, indicating a positive return on investment.

The improved lead generation provided sufficient quality leads for Ellery to continue his business. There wasn’t mention of an expansion, but the increased leads and return on investment were significant for sustaining his business.

Ellery continued to work with IceCube because of their open communication, willingness to respond to suggestions and requests for changes, and their ability to deliver consistent results. Over time, this has built a level of trust that encourages him to maintain the relationship.

Initially, Ellery was somewhat cautious, especially since he had concerns about lead quality. Over time, however, he grew to trust IceCube due to their consistent communication, willingness to listen, and efforts to meet his needs. His perception has shifted positively, as he now feels “heard and seen,” which built a long-term relationship based on trust and collaboration.

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