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VEEP is a PHV (Private Hire Vehicle) car leasing company operating in a highly competitive and saturated market. As a new player, they wanted to generate quality leads, convert them into active drivers, and scale quickly without overwhelming their internal team.
Before working with Ice Cube Marketing, VEEP was managing marketing in-house — and it became difficult to sustain.
Their lean team was constantly juggling multiple responsibilities: planning campaigns weekly, preparing content weeks in advance, and monitoring ads daily. At the same time, they lacked a clear marketing structure and were receiving low-quality, unfiltered leads.
More importantly, they had little visibility into why leads were not converting or which campaigns were actually driving results. Entering an already crowded market only made standing out even harder.
They didn’t just need an agency to run ads. They needed a complete system and a strategic partner to guide their growth.
VEEP decided to partner with Ice Cube Marketing.
What stood out to them was that Ice Cube offered more than just ad management. The team provided an end-to-end marketing solution, including CRM tracking, strategic support, execution, and a collaborative working relationship instead of a simple “do-and-deliver” approach. The availability of PSG grant support also made onboarding easier.
After a short trial, VEEP was confident they had found the right partner to help them scale.
Instead of simply launching ads, Ice Cube Marketing built a complete marketing engine for VEEP.
The first focus was improving lead quality. Rather than casting a wide net, campaigns were optimized to attract more targeted and filtered leads, while a continuous feedback loop helped improve lead quality over time.
A CRM system was also implemented to track every lead, analyze conversion behavior, and identify where prospects were dropping off in the funnel.
At the same time, multiple campaigns were tested and refined quickly based on performance data. Campaigns that underperformed were pivoted fast, while more budget and attention were placed on strategies that actually converted.
Video marketing became another key pillar. Ice Cube produced video ads that increased trust, improved brand awareness, and became a strong driver of inbound leads.
Operationally, Ice Cube handled the day-to-day campaign management, ad monitoring, and budget optimization, allowing VEEP to focus on sales and business decisions instead of getting stuck in marketing operations.
600–700 marketing qualified leads within 4-5 months
30+ cars on the road to update, with more in the pipeline
Many leads specifically mentioned that they had seen VEEP’s videos on Facebook before enquiring
At the same time, lead quality improved significantly, conversion rates increased, and the team finally gained visibility into what was working and what wasn’t.
The impact went beyond lead generation.
VEEP shifted from making decisions based on guesswork to operating with real marketing data and insights.
With better-qualified leads coming in consistently, the company could improve how they engaged prospects, adjust pricing based on insights, and scale with greater confidence.
For the first time, they could clearly understand why leads were not converting, where the bottlenecks were, and what needed to be improved next.
Over time, continuous optimization and feedback cycles kept improving campaign performance month after month.
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Topic: Avoid Price war and gain new customers
Date: 10 July 2024 Wednesday 3pm
Duration: 1hour
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