Quickdesk - Ice Cube

Quickdesk

Attracting qualified leads and increasing revenue by 40%

Quick Desk helps businesses transform traditional sales into digital sales by focusing on automating communications to drive sales productivity. Offering digital solutions like CRM, sales automation, and training to help businesses streamline their sales and marketing efforts.

Before Working with IceCube

Quick Desk had limited resources for lead generation, so they sought out IceCube Marketing to help scale their efforts. They were looking for a partner with the expertise to improve their marketing strategy and achieve better results.

Yes, they had done some lead generation internally but were limited by their resources. They did not mention working with a previous agency before IceCube.

The company was handling lead generation on its own but had limited resources, and they were not fully tapping into the potential of digital marketing channels.

Charmain found that IceCube’s business values aligned with Quick Desk’s, and their experience in helping education and property businesses was relevant. IceCube also provided a performance-based revenue model, which was more appealing and digestible for Charmain as it reduced upfront risk and was results-driven.

During the Work with IceCube

One highlight was IceCube’s ability to adapt and focus on what worked best for Quick Desk, like prioritizing WhatsApp marketing over other channels. Another highlight was how IceCube was tactful in marketing the company’s solutions, particularly in addressing the use of government grants while still delivering value. Additionally, IceCube’s approach of thinking long-term and focusing on generating qualified leads was impressive.

Initially, Charmain saw IceCube as a potential partner, but as they worked together, she became more confident in their ability to deliver results and collaborate effectively. She appreciated their willingness to take feedback and adapt the campaign, as well as their performance-based model. Over time, her perception shifted to viewing IceCube as a trusted long-term partner, and she now feels confident enough to refer them to friends.

After Working with IceCube

The partnership resulted in better, more qualified leads, particularly from medium to large enterprises, which helped increase their revenue potential by about 40%. IceCube’s ability to identify which marketing strategies were effective, like focusing on WhatsApp marketing over CRM and email, helped drive these results.

The increase in qualified leads and a significant improvement in revenue potential (about 40%) was the main impact. This allowed Quick Desk to better position themselves in their market.

IceCube’s collaborative approach, ability to adapt campaigns for better results, and their long-term vision rather than just short-term gains convinced Quick Desk to continue working with them. Their ability to generate high-quality leads and the performance-based revenue model were also key reasons for the continued partnership.

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