Pink Parlour SG

Achieving 5x ROI and consistent sales

Pink Parlour Group is a hair removal salon specializing in beauty services, particularly their signature Brazilian waxing treatments. They also provide other beauty-related services and have won multiple beauty awards for their offerings.

Before Working with IceCube

Pink Parlour reached out to IceCube after the COVID-19 pandemic, which severely impacted their business and the retail and beauty industries. They needed a reliable marketing solution to help them recover and drive business post-pandemic, specifically for their lead generation efforts.

Yes, Pink Parlour had worked with other agencies before, but they found that non-local agencies lacked an understanding of the local Singapore market. They needed a marketing agency that could align with their business and local needs more effectively.

Pink Parlour struggled with campaigns that didn’t generate significant results or foster lasting customer relationships. Their previous marketing efforts failed to bring in loyal, long-term customers.

 

The initial 3-month trial offered by IceCube, along with their local expertise, convinced Pink Parlour to work with them. IceCube’s understanding of the local market and their proven ability to generate quality leads made a significant difference compared to previous agencies.

During the Work with IceCube

One key highlight was the quality of the landing pages IceCube created for Pink Parlour. The design, copywriting, and imagery were well-aligned with the brand, contributing to the campaign's success. The close collaboration between Pink Parlour and IceCube, with monthly follow-up meetings and continuous improvements, also stood out.

Pink Parlour’s perception of IceCube remain positive throughout their partnership. Initially, they were impressed by IceCube’s local market understanding, and over time, they became increasingly satisfied with the results, especially the ROI and long-term customer relationships. Their confidence in IceCube grew as the campaigns continued to deliver, and they are now looking forward to future projects

After Working with IceCube

After working with IceCube, Pink Parlour experienced a significant improvement in their ROI, achieving a minimum of 5 times return on investment. They also saw an increase in customer loyalty, with many new clients following through their entire journey and becoming repeat customers.

The impact on Pink Parlour’s business was considerable. The successful lead generation campaigns helped them recover post-pandemic and continue growing. The quality leads they received not only brought in new clients but also helped in building long-term customer relationships.

Pink Parlour continues to work with IceCube due to the consistent results, strong ROI, and the agency’s understanding of their business needs. IceCube’s responsive team, especially Ricky and Troy, have been instrumental in the success of their campaigns, making Pink Parlour eager to maintain a long-term relationship.

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Ice Cube Marketing (Singapore)
Address: 15 Jalan Kilang Barat, 
#07-03 Frontech Centre, 
Singapore 159357
Contact: +65-6653 2633
Ice Cube Marketing (Malaysia)
Address: No. 11, Jalan Kacung Satu,
SEDC Tampoi, 81200 
Johor Bahru, Malaysia
Contact: +6016-7969260
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