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Noise Plaster specializes in soundproof windows and doors, aiming to reduce noise pollution for homes and businesses.
Noise Plaster wanted to raise awareness about soundproof windows, simplify the technology behind them, and educate the general public on why they should invest in soundproof solutions. Previous marketing efforts focused more on performance marketing and search engine marketing but lacked expertise in ad creation and awareness-building.
Noise Plaster had worked with other marketing agencies before IceCube. These agencies were focused on performance marketing and search engine marketing but did not excel in crafting effective ads or copywriting that resonated with audiences.
The previous marketing agencies were focused on search engine marketing but lacked in areas like ad copywriting and creating strong brand awareness. The marketing message was not as advanced, leading to less effective communication with their audience.
IceCube’s approach to video content creation convinced Noise Plaster to engage their services. The ability to simplify the technology behind soundproof windows and make it easier for the public to understand and convert was key. Additionally, IceCube helped craft a tailored marketing message and build a strategy for increasing awareness in the local market.
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Topic: Avoid Price war and gain new customers
Date: 10 July 2024 Wednesday 3pm
Duration: 1hour
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