Master Employment - Ice Cube

Master Employment

From zero to 20+ leads per week and growing sales team by 3x

Master Employment Agency provides employment services, primarily helping clients hire domestic helpers.

Before Working with IceCube

The client reached out to IceCube because they were struggling to consistently acquire new customers. Their biggest challenge was getting the first batch of customers, which is crucial for generating referrals down the line. Their previous marketing efforts were inconsistent and ineffective, producing either no leads or very poor quality leads.

Master Employment Agency had tried several marketing channels before working with IceCube. These included:

The client mentioned that their previous marketing attempts yielded zero or next-to-zero leads. The leads they did receive were very random and not consistent, leading to poor results from these campaigns.

IceCube’s professional video production team, which produced high-quality videos that could be used on all social media platforms.
The ability to generate a steady stream of leads, which was lacking in their previous campaigns.
The clear and transparent approach IceCube had towards tracking leads and conversions, making it easy for the client to measure success.

During the Work with IceCube

The introduction of a WhatsApp notification group was a game-changer for the team. It streamlined communication about new leads, allowing the team to respond quickly and efficiently.
There was a point where they started receiving leads from domestic helpers looking for employment instead of clients seeking to hire helpers. After the client gave this feedback, IceCube adjusted the campaign strategy, significantly reducing these irrelevant leads.
The implementation of a CRM system allowed them to keep track of leads, monitor conversions, and analyze campaign performance. This made their lead management process more efficient and provided insights into the success of their campaigns.

Initially, the client was likely cautious, given their previous marketing failures. However, as the campaigns progressed and they began receiving a steady flow of high-quality leads, their perception of IceCube became very positive. They appreciated IceCube’s attentiveness, willingness to adjust strategies based on feedback, and the transparency in measuring campaign performance. This has led to a strong, long-term partnership, with the client planning to continue working with IceCube to further grow their business.

After Working with IceCube

They began receiving a steady stream of leads, averaging more than 20 leads per week.

The leads were high-quality, as most of them were serious inquiries from people looking to hire helpers.

The company’s Personal Relationship Manager (PRM) team expanded from 3 people to 10 people within a year, thanks to the increased volume of leads.

The increase in high-quality leads allowed the agency to expand their team from 3 Personal Relationship Managers to 10. This growth was necessary to handle the increased workload generated by the successful marketing campaigns.

They provide a steady flow of leads, which supports the expansion of their team.
The leads serve as valuable training opportunities for newer team members to improve their conversion skills.
IceCube maintains close communication with the client, consistently monitoring and adjusting the campaign to improve results.

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