Maskela

Achieving 8x ROI within 3 months

The business, Maskela, sells designer face masks.

Before Working with IceCube

Carol reached out to Icecube Marketing because she was struggling to manage her own ads effectively. As an entrepreneur with many responsibilities, she found it difficult to handle the advertising aspect of her business and felt that she lacked the expertise to run successful ad campaigns on her own.

Carol had been trying to manage her ads herself before working with Icecube Marketing. There is no mention of her having hired another agency before Icecube.

Before working with Icecube, Carol did not achieve effective marketing results on her own due to her lack of expertise and the overwhelming nature of managing ads alongside her other entrepreneurial duties.

Carol was convinced to work with Icecube Marketing because of their performance-based pricing model, which made her feel like they were true partners invested in her success. Additionally, her conversation with Aaron from Icecube made her feel comfortable, as he demonstrated that he had her best interests in mind and offered a trial period with no obligations. This approach allowed her to assess their capabilities without long-term commitment.

During the Work with IceCube

A key highlight for Carol was achieving an 8x ROI, which was significantly higher than the typical 2x-3x she had expected. This was an exciting and impressive result for her. Additionally, she appreciated how communicative and responsive Aaron and the Icecube team were, particularly in adapting to her needs whenever she had concerns about the ads.

Carol's perception of Icecube has been consistently positive, starting from her initial interactions with Aaron, which made her feel comfortable and confident in their partnership. Over time, her trust in Icecube has deepened as they consistently delivered strong results and maintained open communication. Their ability to achieve a much higher ROI than expected further solidified her belief in their expertise and commitment to her success.

After Working with IceCube

The campaign with Icecube Marketing was highly successful for Maskela. Carol mentioned that while a typical ROI is around 2x-3x, Icecube helped her achieve an ROI as high as 8x, which she found very exciting.

The significant improvement in ROI had a positive impact on Carol's business, although specific details such as expanding the team or opening new outlets were not mentioned. The high ROI suggests increased profitability and business growth.

Carol continues to work with Icecube Marketing because of their flexibility, responsiveness, and commitment to having her best interests in mind. The performance-based pricing aligns their goals with hers, and she appreciates their communicative and adaptive approach.

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