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The client, Mei Yee, reached out to Icecube Marketing after receiving a recommendation from one of her volunteers. She was specifically attracted to Icecube’s performance-based payment model. Mei Yee had been struggling with ineffective marketing strategies, including paying other marketers on a monthly basis and hiring an in-house marketer, both of which failed to deliver long-term results.
Live your mark had run marketing campaigns before. They had tried working with other marketing agencies on a monthly payment basis and even hired an in-house marketer, but neither approach produced satisfactory long-term results.
The marketing results prior to working with Icecube were unsatisfactory. The client mentioned that previous marketers and in-house efforts did not deliver the desired outcomes or long-term results.
Mei Yee was convinced to work with Icecube Marketing because of their performance-based payment model, which aligned their success with her business outcomes. She appreciated Icecube’s approach of keeping the client’s interests in mind when designing ads and their emphasis on performance.
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