Learnmojo - Ice Cube

LearnMOJO

Breaking 10-year historical records and crossing 100 students

LearnMOJO provides online coaching for secondary school students, focusing on humanities subjects like history, social studies, and geography.

Before Working with IceCube

The client reached out to Icecube Marketing because they were struggling to grow their student base, never surpassing 100 students even during peak periods. They needed a marketing partner who could help them achieve more targeted exposure to parents who were actively seeking help for their children’s education.

The client was skeptical about digital marketing agencies because many focus on vanity metrics (like clicks, likes, shares, and followers) rather than actual sales. They did some research on Icecube Marketing before deciding to engage with them.

Before working with Icecube, the client was unable to exceed 100 students, even during peak periods, indicating that their previous marketing efforts were not effective.

The client was convinced to work with Icecube after a thorough consultation with Jerome, who was upfront about the commitment required and focused on understanding whether there was a good fit between both parties. The fact that Icecube didn’t just accept any client but carefully screened for suitability was also a factor in their decision.

During the Work with IceCube

A highlight was the video shoot for the client’s marketing campaign. Although it was their first time using video, the Icecube team provided excellent guidance, making the process smooth and quicker than expected. The client was impressed with the professionalism of the Icecube team, including the full kit and teleprompter that made the shoot easier.

The client’s attitude and perception have become more positive over time. Initially skeptical, they grew to trust Icecube because of the team's professional approach, transparency, and ability to deliver real, measurable results. This trust was further solidified by the smooth and effective working relationship and the tangible impact on their business.

After Working with IceCube

The outcome was highly positive. LearnMOJO's student numbers finally surpassed 100, something they had never achieved before. Additionally, they achieved a 3x return on investment (ROI) in terms of ad spend and consultation fees.

The impact on their business was significant. The client mentioned that the increase in students was very motivating for the team, as they were able to help more students than ever before in their 10-year history.

The client continues to work with Icecube because of the peace of mind they provide. Icecube handles all the complex tasks like ads writing, campaign setup, and creative asset development, allowing the client to focus on other aspects of the business. The easy and productive working relationship, along with Icecube’s willingness to make necessary adjustments, is another reason for continued collaboration.

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